HTC may be reducing component orders for the One M9 as it fails to meet sales expectations
Outside the flagship front, HTC — not unlike other major Android players — continues to receive punches from Chinese low-cost vendors in the Asian market's entry and mid-range segments. The Chinese market, in particular, is wholly dominated by domestic brands such as Xiaomi, Huawei, Vivo, Oppo, Lenovo, ZTE... not to mention enterprising upstarts like Meizu, Coolpad, Elephone, JiaYu, Doogee and countless former "white box" vendors who cut their teeth on copying premium brands' products before rolling their own. Thanks to a well established market presence, government subsidies, and a reliance on online stores to diminish retail and marketing costs, they can afford to sell products with extreme price to quality ratios that would render foreign brands unprofitable, if they were to try and match them.
HTC's strategy to carve a niche in this challenging market relies on Desire phones that utilize MediaTek's competent, yet low-cost chipsets, in addition to specs-intensive re-workings of its flagship devices, in particular the HTC M9+. The latter has been enjoying generally better demand in Taiwan than the One M9, as customers seek the absolute best value for their money.
1920 x 1080 pixels
20 MP (Single camera)
4 MP front
- Hardware Qualcomm Snapdragon 810, 3GB RAM
- Storage 32GB, microSDXC
- Battery 2840 mAh
Android 7.0 Nougat
HTC Sense UI
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