Apple hogging up Sony camera sensor orders for the iPhone 6c, Sony struggling to meet demand?

Apple hogging up Sony camera sensor orders for the iPhone 6c, Sony struggling to meet demand?
Oh, Apple, what have you done? In a report from Chinese IT analyst firm Pan Jiutang, we get to learn that Cupertino's prime technological suspect has lined up so many Sony camera sensor orders, that Chinese smartphone makers are struggling to find supplies. Apparently, Sony can meet about half of the cam sensor demand by those growth-hungry Chinese smartphone makers, and the rest of its output is going towards a certain iPhone 6c, which is already showing up in rumor mill productions, by the way. Allegedly, the c-series iPhone will remain Apple's option for customers that prefer to handle a 4-inch screen device.

Back to cam sensors, more precisely the lack of such, those in the know claim Huawei will be able to ship only 50% of the devices it planned to ship with Sony cameras, while competitors ZTE, Oppo, and Coolpad will scale down to 10-30% of their output. The report suggests Chinese companies will have to seek alternatives from Samsung, Toshiba, or OmniVision. Although not a Chinese company, HTC had to turn to Toshiba for HTC One M9 camera sensors too, which could have been a consequence of supply constraints. As component suppliers prioritize their products supply based on clients' size and orders, such occurrences won't be uncommon in the future. Having an advantage in component supply over smaller players is a privilege of the top dogs in the smartphone biz.


via GSMDome

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26 Comments

1. Saioofi

Posts: 344; Member since: May 23, 2014

The 5C was a huge failure for Apple, I don't think the 6C is gonna be any better

4. Mxyzptlk unregistered

Source?

12. natypes

Posts: 1110; Member since: Feb 02, 2015

reputable source there....

13. gaming64 unregistered

It went wrong because the 5c had year old hardware at its time. To simplify, it was just an iPhone 5 in plastic. So when people knew about this, they bought the 5S instead, which for me, is a best buy.

5. gaming64 unregistered

It wasnt a real failure though. It just got overshadowed by the 5s which sold three times faster than the 5c. Let's just hope the new 6c wont have 8GB cr@p model.

18. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Dear clueless troll.http://www.forbes.com/sites/ewanspence/2014/06/16/the-iphone-5c-is-not-a-failure-but-this-myth-holds-an-ominous-warning-for-the-iwatch/ 5C sold more than most of any other flagship beside the top of samsung. If thats a failure for a phone then sure it failed.

24. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

See comment 23.

21. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

You must not read financial reports. Android, with the exception of Samsung, is a losing proposition. In fact, Android is Samsung.

27. kent-gaga

Posts: 609; Member since: Apr 10, 2012

yeah it's a failure FOR APPLE AND APPLE ONLY many other companies out there can't be that "fail" even if they wish to be

2. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

C'mon Sony. This can help you to gain profits.

3. mrej201

Posts: 226; Member since: Feb 04, 2015

Sony already busy with Samsung

6. Kruze

Posts: 1285; Member since: Dec 30, 2014

It's okay, Sony can do it. Most important thing is money, give extra money, and they'll do it in a jiffy.

7. shiftt

Posts: 333; Member since: May 03, 2015

So, Jonathan Ive wants to throw shade at Motorola for letting you customize your Moto X, but isn't that the point of the iPhone 5c, 6c?

10. gaming64 unregistered

Lay back, it's all been done before. iPad Nanos and iPod Touch 5th gen already had color varieties before the Moto X.

11. gaming64 unregistered

iPod Nanos to be correct

14. shiftt

Posts: 333; Member since: May 03, 2015

I understand that but it doesn't give him the right to dis Motorola like that. You can't talk about how a company does something that you don't agree with then go back and do the same thing. It doesn't matter who did it first, he can't do that when he is doing the same thing.

25. gaming64 unregistered

Yeah, I agree with your statement. I personally dislike Jony Ive for his bashing and he should silence his mouth.

15. ryq24

Posts: 875; Member since: Oct 17, 2011

This is a big opportunity for others to improve their sensors. Sony should try to supply everyone or else a new competitor will come out and take advantage of the shortage.

16. natypes

Posts: 1110; Member since: Feb 02, 2015

Maybe it's a little 'tinfoil hat' of me, but seems weird that now all the up and coming Chinese phone makers have to scale back production, meanwhile Samsung gets to reap some benefits from this. We already know Samsung makes internals for Apple. They can't hate each other THAT much. I could imagine this is a favor owed to Samsung by Apple and this is the payback.

19. AppleCultist

Posts: 335; Member since: Feb 18, 2015

Lol... of course. Apple uses off the shelf parts in their products because they can never engineer quality parts. Their engineers are trash. Can't wait for the "BUT APPLE DESIGNS THE PARTS" excuse from the Apple flock. No, they don't. Apple is just a repacker. Sorry to break your hearts.

22. Iodine

Posts: 1493; Member since: Jun 19, 2014

How do you know that Apple doesn't design their parts ? Just because they are Apple and Aple can do only bad ? If you have other arguments to support that show them, I had seen more than enough examples of Apple design excellence so we can discuss.

28. seven7dust unregistered

SO does samsung , their isocell stuff failed so they switched to sony too. why manufacture camera sensors when you can have sony to do it for you ? Apple is the only one that receives a customized sensor from sony that was designed specially for Apple based on Apple's software needs. no other company has this much pull , sony even made a seperate factory for Apple.

20. j2001m

Posts: 3061; Member since: Apr 28, 2014

This shows why Samsung is having to use some of its own 16mb cams from the s6

26. SonyPS4

Posts: 347; Member since: May 21, 2013

Sony need to speed up their production.

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