HTC flagship with Snapdragon 855, 5G support seemingly in the works
by Joshua Swingle / Sep 08, 2018, 2:16 PM
Back in 2011, following the release of the HTC Sensation and Sensation XL, HTC hit its peak. Since then, the company’s monthly, quarterly, and yearly revenues have more or less been on a consistent decline – earlier this week it reported a 53% year-on-year drop in revenues for August. Despite doubts over the brand’s long-term sustainability, though, one of HTC’s Senior RF designers, Kevin Duo, has revealed via his LinkedIn profile that the company is still powering ahead.
After making use of the Snapdragon 845 earlier this year, the Taiwanese manufacturer appears to be in the process of sampling Qualcomm’s upcoming Snapdragon 855 processor. This, unlike the chip that precedes it, will be built on the newer 7nm process which should permit big performance gains and significant improvements in the efficiency department. Additionally, the updated manufacturing process will put the chip on par with Huawei’s Kirin 980 and Apple’s upcoming A12.
By default, and due to the limited availability of 5G networks throughout 2019, the Snapdragon 855 will be coupled with the Snapdragon X24 modem which includes support for 4G LTE networks, something that will reduce the overall production costs of devices. As revealed by Duo’s profile, though, it appears HTC is looking into the superior Snapdragon X50. This modem, unlike the default option, does support 5G networks and will be made available to manufacturers as an option. Thus, if the company chooses to use it, HTC's next flagship may fully support the next-generation networks, unlike the Samsung Galaxy S10, for example.
Overall, it’s clear that HTC has no plans to leave the smartphone market any time soon. So at least a couple more flagship devices are likely to come. But with profit margins continuing to decrease in the mid-range and low-end segments, it wouldn’t be surprising to see HTC refocus its efforts on the flagship market entirely. After all, this would at least guarantee a higher profit margin.
source: Kevin Duo via: Android Headlines
Posts: 361; Member since: May 31, 2013
Why don't they just stop, everybody stopped caring about HTC years ago.
posted on Sep 08, 2018, 3:08 PM 0
Posts: 1591; Member since: Feb 04, 2013
Because competition is good for consumers? Is HTC R&D funding coming out of your pocket or what?
posted on Sep 08, 2018, 3:12 PM 12
Posts: 1373; Member since: Feb 19, 2017
For the Vive sake, I hope HTC is here to stay. Their mobile division on the other hand can bite a dust and nobody would even notice. I am still waiting for decent M9 successor, even with Snap 810, that was a really decent phone with no compromise.
posted on Sep 09, 2018, 5:38 AM 0
Posts: 439; Member since: Apr 02, 2018
HTC don't need to go anywhere,they have to make 3 or 2 product per year,2 flagship,1 midrange or 1 flagship,2 midrange.Prices on their flagship is par with other mainstream competitors flagship prices in competition so u can't blame them.There midrange phones price need to cost low like Nokia smartphones if they want to make sales and profit and focus on 2 or 3 majorly software updates promises on midranges if they want to remain relevant and increase their phones availability like one+ as a small company.
posted on Sep 08, 2018, 4:35 PM 1
Posts: 623; Member since: Aug 14, 2012
I “can” blame them.They have gimmicky features now and relatively poor after sales / support. Low end phones don’t make much profit anyway even though they make a ton of revenue. I think HTC should have two flagships , one like OP6, great specs and midrange price($650) , online only model, and no R&D on it to bring down MRP. It should still have HTC trademark features like usonic earbuds and stereo speakers. They could even bring back the 3.5 mm jack without any embarrassment. Next, a premium $850-$950 flagship with all guns blazing. And plenty of new features It will keep HTC loyalists happy and get new customers also.
posted on Sep 08, 2018, 9:16 PM 0
Posts: 221; Member since: Sep 11, 2012
HTC could take advantage of the fact that no one makes a compact phone anymore. At least that would give them some differentiation.
posted on Sep 09, 2018, 12:47 AM 0
Posts: 2320; Member since: Mar 03, 2013
Seems you forget about Sony!. HTC needs to bring back there Htc 10 build quilaty, front facing camera with autofocus and new (real ultra pixel camera) instated of flowing same camera as iPhone and Galaxy.
posted on Sep 09, 2018, 12:29 PM 0
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