HTC U12+ sales show no impact; brand's August revenue declines over 50%

HTC U12+ sales show no impact; brand's August revenue declines over 50%
Yep, you guessed correctly, it’s once again that time of the month when HTC reveals how it performed over the past 31-day period. And, keeping with tradition, the Taiwan-based brand has posted yet another big decline in sales.

For the period ending August 31, HTC has announced that its revenues totaled just $45.21 million. This number, when compared to July, represents a very minimal decrease in sales of just 0.77%. However, if sales from August 2017 are considered, the latest figures actually represent an annual drop of 53.72% – the company saw sales of $97.57 million 12 months ago. Unfortunately for HTC, though, that's not all. When looking at 2018 as a whole, the brand has accumulated revenues of just over $580 million. But. by this time last year, HTC’s numbers had already surpassed the $1 billion mark. In fact, the company’s 2017 revenues were almost 54% higher at just under $1.3 billion.

Following HTC’s latest figures, it’s clear that even the relatively recent release of the flagship HTC U12+ wasn’t enough to temporarily put a stop to the brand’s revenue drops. What remains unclear at this point, though, is how long the company can continue to maintain its smartphone business. After all, if the company’s revenue trends continue throughout the remaining months of the year, 2018 may mark the first time in over a decade that HTC fails to reach the $1 billion revenue mark.

source: HTC 

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30 Comments

1. pokharkarsaga

Posts: 545; Member since: Feb 23, 2012

Hope Google buys when it goes bankrupt.

2. Zomer

Posts: 360; Member since: May 31, 2013

Why would they? They already got everything they wanted.

26. tani24

Posts: 51; Member since: Feb 24, 2015

True...!

3. master-mkk

Posts: 208; Member since: Aug 27, 2014

Oh wow I'm really surprised that a mediocre device sold at an unreasonable price from a failed company did so bad that must the surprise of the century

4. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Start copying Aople design. This is what chinese ppl buy

7. ijuanp03

Posts: 485; Member since: Dec 30, 2014

Apple is made in China so Apple copied the Chinese.

23. D34ever

Posts: 204; Member since: Jul 14, 2018

Apple is "assembled" in China. And China steals and copies the rest of the world.

28. kevin007in

Posts: 324; Member since: Oct 28, 2015

all apple parts r made in china and so is the whole phone. Its only so called "designed in California"

13. maherk

Posts: 6673; Member since: Feb 10, 2012

The design isn't an issue, the stupid buttons and their pricing are the main issue. Sure it's worth the price when you compare it to the competition, but for a struggling company, this phone should be priced at $600 max for it to sell well. It would be better also if they added an OLED panel imo, but that's not a major issue.

5. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Start copying Aople design. This is what chinese ppl buy

19. redmd

Posts: 1890; Member since: Oct 26, 2011

You've got a point there. But isn't HTC a Chinese/Taiwanese company?

6. OneLove123

Posts: 744; Member since: Aug 28, 2018

Didn't know they're still making phones.

8. STRANG3R

Posts: 234; Member since: Sep 24, 2015

Halfbaked products and prices sky high. No updates. U11+ was stuck on November 2017 security patch till now. Who would buy this u12+ , they killed their best quality the headphone jack.

9. ijuanp03

Posts: 485; Member since: Dec 30, 2014

As a die-hard HTC fan, they SHOULD lower their flagship price. I'm sorry but it's all their fault. They don't listen even to their own fanbase. There is no room for an arrogant company even if they are brilliant.

25. Foxgabanna

Posts: 576; Member since: Sep 11, 2016

Maybe the price is high because they actually use quality parts?

27. tani24

Posts: 51; Member since: Feb 24, 2015

As a die-hard hTC fan, too, I have to admit that you're right: it seems that even hTC itself, wants to get bankrupt at this point!

10. idees

Posts: 27; Member since: Sep 25, 2009

i am gonna buy a u12+ soon, because its an EXCELLENT device, checks every major box. I wanna help them, but i will advice them to have lower prices at flagship devices, not because they don't deserve it, but because they should convince people again. Go HTC, mobile industry needs you.

15. maherk

Posts: 6673; Member since: Feb 10, 2012

Help them? You need to buy a million of those to even help them slightly, and that won't be enough. And trust me, they won't take any advice from anybody, they're in this mess because their leadership are so arrogant. Everyone knows what the faithful HTC fanbase want, but HTC won't deliver, simply because they would rather ignore what the costumers want and keep on losing, than listen to them and get back on track.

17. BlackhawkFlys

Posts: 899; Member since: May 07, 2014

Arrogance makes companies disappear. Nokia acted arrogantly refusing to accept Android they went from Number 1 to Zero. Sony is going the same path by sticking to their stupid design with huge bezels and look at their fingerprint placement. Just to look a little different from the others they placed the fingerprint sensor at a very awkward position. Both Sony, HTC, and even LG need to bring their prices down, up their camera game and work on their designs to survive the Chinese Tsunami.

21. maherk

Posts: 6673; Member since: Feb 10, 2012

Exactly. Just imagine how much success HTC would have if they brought a modern version of the M7 or M8, with the latest specs, and priced below $650. They totally abandoned their roots, and most importantly their faithful fanbase.

22. idees

Posts: 27; Member since: Sep 25, 2009

No i don't need to buy millions, but millions of people need to think different, i will buy u12+ cause its a very good device and i will help same time. No company is perfect, everyone has disadvantages, but i think this device (u12+) needs to be at more hands because its an excellent device, especially now that they finally fixed the buttons (that was a big mistake...) Also i think that mobile industry is controlled by 2-3 manufacturers who they dont let other very good devices shine. Sorry, thats the reality.

11. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

RIP HTC. Who’s next in the android world?

24. D34ever

Posts: 204; Member since: Jul 14, 2018

Sony would be my best bet.

29. andrewc31394

Posts: 273; Member since: Jun 23, 2012

after Sony, probably LG

12. Rager722

Posts: 617; Member since: Jan 30, 2013

HTC always designs beautiful phones but they fail to listen to their fanbase or any critiques at all.. bring back the headphone jack, Android users are not like Apple, we will not stay loyal to you if you don't have basic features when there are other Android devices out there. Lower your prices, you're not in any position to have prices high if no one is buying, and advertise smart, no huge endorsements to Robert Downy Jr. Just describe the product in a good way and you'll catch people's eyes and money again.

14. lostdaynight

Posts: 27; Member since: May 16, 2011

Why on Earth do they keep aiming for the "flagship" tier? That's a dumb strategy if you can't get carrier support, and they have very little (none in the US). The U12 is just plain too expensive. Why? There are multiple Snapdragon 845 devices with good cameras and more svelte designs that can be had for less (e.g. Asus Zenfone 5Z, LG G7 Thinq, OnePlus 6...even Galaxy S9!). Also, kill Sense with fire. Most of the default apps haven't been updated in years and look like Marshmellow-era Android. Just slap their clock widget and Edge Sense on top of stock Android. Do that and get the prices down to the $500 range new. Maybe they'd move the needle.

16. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Just not competitive any more sadly. I was looking through my old phone box yesterday and found my first HTC, a landscape slide out keyboard P3300 iirc. It was far ahead in it's day but now I see shiny also ran products. It's sad but it is what it is, a dying OEM.

18. A_A_A

Posts: 215; Member since: Jan 23, 2017

Terrible management's mistakes brought company to this. Cheesy shyny colors and huge bezels, removal of 3.5 jack, low capacity battery, stupid buttons on U12+, not great build quality, poor after sales support etc etc. Plus - inadequate price. They did everythig wrong and they well deserved to be where they are now.

20. trqster

Posts: 175; Member since: May 17, 2013

Seriously it's time for HTC to throw down the towel on the mobile phone industry. Hope their talented R&D department gets acquired by another major company though.

30. andynaija

Posts: 1243; Member since: Sep 08, 2012

I've never owned an HTC device but it's sad to see them in this position, especially knowing their history as a key player in the beginning of Android.

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