HTC U12+ to be priced as the Galaxy S9, release date tipped for June 1

HTC U12+ to be priced as the Galaxy S9, release date tipped for June 1
We just did our grand roundup of all the rumors and leaks about the eventual swan songs of HTC's flagship line - the U12 and U12+ - that might have been conceived before Google took over the company's Pixel-making department, and poached 2000 engineers with them. Lo and behold, as if to confirm that these two phone are indeed coming soon, the U12+ pricing has leaked straight out of Taiwan from a source that has had good HTC scoops in the past.

It turns out that HTC might have learned a lesson, and is pricing the U12+ concurrently with the Galaxy S9 on its home front. The release date is set for June 1, or a week after the eventual official unveiling on May 23rd, which also sounds legit. The pricing for the U12, or if there will even be one, is not mentioned in the report, which leaves one more mystery to ponder on in the next two weeks.

source: ePrice (translated) via GSMArena

Related phones

  • Display 6.0" 1440 x 2880 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 128 GB + microSDXC
  • Battery 3500 mAh(23.8h 3G talk time)



1. Babert

Posts: 165; Member since: May 08, 2013

looks good, it needs good advertisement and top of the line specs if wants to take on S9 or iPhone! I specifically like the fingerprint scanner icon on the screen in the picture! ;)

2. Wiencon

Posts: 2278; Member since: Aug 06, 2014

I have no doubts that it will be as good as S9 but this won't matter if this rumor is true. It should be priced 200$ less than its competitors, it's past call for HTC and they have to finally price it correctly

7. superguy

Posts: 464; Member since: Jul 15, 2011

Agreed. I've owned a lot of HTC phones over the years and they're top notch - though I will say I thin the 10 I'm rockin' right now is a dud. However, they lost brand value and respect that they can't command the premium - or even same prices - that Samsung can get for a similar phone. With little carrier presence anymore, they need to compete more on price to get people to notice. I don't think they have to get down as low as OnePlus, but even in the $650 range would be a lot more attractive than yet another Samsung equivalent. HTC needs to get people buying their phones first, and at least breaking even. Then once it gets more of a following again, they can start charging more. One thing HTC has going for it is that they've been pretty developer friendly with allowing bootloader unlocks. The downside is with the HTC following ever getting smaller, there are fewer devs out there than there used to be. HTC has a great engineering core, but they make a lot of dumb business and marketing decisions.

11. KingSam

Posts: 1479; Member since: Mar 13, 2016

How's the 10 I can pick one up on the cheap.

16. Doakie

Posts: 2478; Member since: May 06, 2009

I love my HTC 10, however if battery life is important to you I'd say pass on the HTC 10. Mine gets 4 hours SOT but most people have dropped down around 2-3 hours with the Oreo update. I refuse to upgrade and am still on Nougat.

12. Vagabondjonez

Posts: 163; Member since: Jan 21, 2016

I agree completely. I've been an advocate for them for years. They need to focus at the store level in getting people interested in their products. I know money is always the issue,but it seems like the world eventually will have three major players in the smartphone game.

9. Humanoid

Posts: 1226; Member since: Dec 11, 2017

They dont have factories in China to pay cheap for employees, then sell cheaper. Chinese phones earn money with adds on the chinese version of the UI.

3. USuck

Posts: 76; Member since: Apr 07, 2018

Help This Company™ Hang The CEO™

4. rsiders

Posts: 1976; Member since: Nov 17, 2011

These prices seem fair to me for what the U12+ is supposed to offer.

5. ahmadkun

Posts: 615; Member since: May 02, 2016

I guess HTC will bring a notched phone .. not only that! They will embrace another notch at the bottom just to place thier logo in .. Bro i know this Company

14. Nimbus

Posts: 442; Member since: Apr 02, 2018

It will or might be the HTC U12 Life midrange smartphone with a notch.

6. fyah_king unregistered

$500 is my final offer.

8. sintruder

Posts: 162; Member since: Aug 30, 2012

Then buy a Chinese clone

10. Deadeye37

Posts: 306; Member since: Jan 25, 2011

I really want to get HTC phones, but I can't bring myself to because I feel like they're always a few months out from bankruptcy. I want a phone that I know will be supported for an extended period of time.

13. Vagabondjonez

Posts: 163; Member since: Jan 21, 2016

They've been close to bankruptcy for about three years at this point.

15. ramdroid

Posts: 138; Member since: May 21, 2016

Writing this from an HTC u11 plus The only thing worse than HTC advertisement is their software support !!! I mean come on! Before the device was even released they said an update will come with HDR10 support .. and guess what? Till today it didn't show up and security still December 2017. This is what makes them lose money and a perfect device like the u11 plus which is faster than a OnePlus with battery better than Huawei and camera rivals the pixel isn't even on the map

17. Doakie

Posts: 2478; Member since: May 06, 2009

Buyers don't even know about the lack software support, so that's not what is killing HTC. It's totally a lack of advertising, no one knows they exist anymore. It's only Apple and Samsung on people's minds, with LG and Motorola distant runners up (in the USA anyways).

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.