HTC

HTC adheres to offer "hero" status for all of its devices this year

HTC adheres to offer "hero" status for all of its devices this year
There’s always this matter with over-saturation when it comes to the smartphone market, and when we look back at 2011, there’s no arguing that we saw plenty of manufacturers pumping out devices for each and every kind of category out there. From basic to high-end and music-oriented to female specific devices, we’ve seen HTC bringing a ton of devices to market – with some agreeing that it was simply too much.

Rather than attacking the market this year with the same approach, it seems that veteran smartphone maker HTC intends to simply produce quality devices – as opposed to driving it down to the bedrock with an army. For this year, HTC intends on giving each and every device in its pipelines the coveted “hero” status. No, we’re not talking about the Android powered HTC Hero, instead, it’s the term given to devices that are expected to be top-notch in every way – so yeah, it’s a quality versus quantity type of thing.

Specifically, HTC’s UK chief Phil Robertson mentioned in a recent interview that the company would be cutting the amount of devices it’ll be developing.  He said, “We had a fantastic year, with 65% growth year on year in the UK. But in Q4 we delivered a lot more products than in the past. Now we want to create more of a ‘hero’ approach. We make great phones, but it is hard to do that when the portfolio is spread too much.”

Therefore, we can obviously expect some quality Android smartphones and Windows Phone on the horizon that should no doubt be dreamy in almost every way possible. Well, it’s not to say we won’t be seeing the occasional entry-level device, but even with those, we can fully expect something substantially better than the competition.

source: Mobile Today via SlashGear

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