HTC

HTC admits big, bulky, battery-greedy LTE phone recipe failed it in 2011

HTC admits big, bulky, battery-greedy LTE phone recipe failed it in 2011
After reporting gloomy short-term outlook and another disappointing quarter, HTC has now admitted that it finds the reason in its big and bulky LTE devices with sub-par battery life. HTC “dropped the ball” in 2011 with devices way too thick and way too battery greedy, the company’s chief financial officer Winston Yung said.

The Taiwanese company has to go back to the drawing board and do significant work on improving both “design and components.”

The handsets HTC rolled out in Q4 2011 are not selling well, the CFO also said, which only confirms the gloomy financial report of the company. The company’s revenue declined 2.5% on the year, but what could be even worse is that the company’s operating margins have declined from 14.9% to 12.7%. 

Obviously, HTC is undergoing a transitional period that the company expects to last deep into this quarter. MWC is where we’ll start seeing the new devices from HTC like the rumored quad-core kickers HTC Ville and HTC Edge among others. We’ll be on the showroom floor getting you updated, so stay tuned.

source: SlashGear


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17 Comments

1. lubba

Posts: 1313; Member since: Jan 17, 2011

They should continue with their legacy phones like evos and update their design and components but keep same name just like Samsung galaxy lines instead of coming out with new products and new names.

2. nyamo

Posts: 274; Member since: Mar 19, 2011

or go back to their win mo days. now those were some sexy designs

3. mercorp

Posts: 1045; Member since: Jan 28, 2012

Good that they have learnt.now i want a proper andriod phone that can compete well with a galaxy s3

4. asimo

Posts: 41; Member since: Jan 05, 2012

Hope it's not too late for 2012

5. sonisoe

Posts: 440; Member since: May 06, 2009

i never thought htc phones were bulky, if anything, they're infamous for short battery life.. learn from motorola droid maxx... hopefully sgs3 is out with a beautiful design and loooong lasting...dont mind its a bit thicker...

6. McLTE

Posts: 922; Member since: Oct 18, 2011

I find the latest HTC phones to be very bulky. My wife had the Rezound, which she absolutely loves, but I find it to be too heavy and the design is stale.. time for change! I'm sure HTC will rebound and come out with some killer devices.. they've done it before! Would love to see their battery life get better, then things will once again be great for them.

13. sprockkets

Posts: 1612; Member since: Jan 16, 2012

And then you have their Sensation which gets decent battery life and has a nice thin form factor. I guess it's nice because it isn't LTE or WiMAX.

7. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

Ingot the Thunderbolt almost when it first came out. I LOVED it. But then the honeymoon ended. It started rebooting and lagging up. Eventually the screen got blotchy!! I traded it in for another. That one only vibrated 10% of the time!!! Traded it in. This one is not only slow, the camera is worse, the phone came discolored and despite resets, the glitches are numerous! I'm trying to live with it for a while. But I'm calling Verizon later and begging for a Galaxy Nexus. I've tried the rezound and sense has just gotten worse. It constantly reset whenever I touched the Rezound and the phone was just not a good replacement.

8. ardent1

Posts: 2000; Member since: Apr 16, 2011

It's obvious that 4G service, a large display, etc. will cause battery life to suffer. So far, the OEMs respond by increasing the battery i.e. greater mAh, thus adding more weight and bulk to the device. Even extended batteries is a bad idea due to the extra bulge. If I was running HTC, I would include 2 batteries and a spare charger as part of the phone package. Once people get used to carrying a spare battery, battery life will no longer be an issue.

11. quakan

Posts: 1418; Member since: Mar 02, 2011

Carrying two batteries wouldn't be adopted by the masses. Most would rather have an extended battery than to have to carry two. Also, once the first battery dies and you start using your second battery, how do you plan to charge the other battery? Are you going to include a phone charger and a charger for the other battery? Do you really think people would want to carry around their phone, a spare battery, phone charger, and battery charger? Some people might try it just to give it a shot, but eventually they'll get tired of that and just go back to using only the battery inside the phone. The spare battery and charger would become a waste and you would've raised your own production costs for nothing.

14. ardent1

Posts: 2000; Member since: Apr 16, 2011

> Do you really think people would want to carry around their phone, a spare battery, phone charger, and battery charger? You are confused. Most people would just bring an extra battery just like a back-up juice pack. Most people already have a car charger for charging in-between destinations. People who carry extended batteries would carry a back-up battery if you point out to them that charging two batteries at once (i.e. in parallel) is far faster than charging one bulking extended battery. In my original comment, I am expecting the OEMs to provide 2 batteries plus that anyone can get a backup battery at prices far less than an extended battery. >, once the first battery dies and you start using your second battery, how do you plan to charge the other battery? The purpose of the backup is to give the user more run time. The user knows that one battery is insufficient and can charge both batteries when the user gets home.

15. quakan

Posts: 1418; Member since: Mar 02, 2011

It wouldn't catch on.

16. ardent1

Posts: 2000; Member since: Apr 16, 2011

Again, you are confused. If you looked at the aftermarket of batteries and juice packs, the data show consumers are already using a backup battery source.

17. remixfa

Posts: 14605; Member since: Dec 19, 2008

that is a minority of people. and BTW, putting 2 batteries in the box is not a solution, its a band aid. Its amazing that samsung and others can make the phone large, powerful, LTE, decent battery life, and light. Its heavy because HTC likes the weight, not because of the tech. You want tin, its going to weight a bit more than plastic. HTC is known for its undersized batteries. Its on purpose to encourage you to buy car chargers and extra batteries. They can quite easily put larger batteries in their phones if they wanted to. They chose not to and it hurt them.

9. Gawain

Posts: 446; Member since: Apr 15, 2010

I like HTC designs. Sense does a good job with so many functional aspects. HTC's acknowledgement of poor battery life could have been abated a littel bit by not having such wimpy batteries on all their phones, not just 4G: HTC T-bolt, 1400mAh; HTC Trophy, 1300mAh; HTC Rhyme, 1600mAh; HTC Rezound, 1620mAh....for the hardware, there's a serious lack of power there. All the manufacturers were affected by this to an extent, but HTC seemed to be lacking in "juice" as well as power management. It is what it is...

10. gallitoking

Posts: 4721; Member since: May 17, 2011

ohh so now they admit something that we knew since the beginning..Hmmm.. wow next thing HTC will report that their line of phones look alike...

12. bolaG

Posts: 468; Member since: Aug 15, 2011

I've always said they had bad battery life...I wont go on a rant about their other flaws but I will say the only thing I like about HTCs are their screens.

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