HTC: One sales are good, more new mid rangers coming end-Q3, but HTC might be back in the red next quarter

HTC: One sales are good, more new mid rangers coming end-Q3, but HTC might be back in the red next q
HTC has just unveiled its financial results for the second quarter of 2013 and on revenues of around $2.36 billion (NT$70.7 billion) it scored a small $41.8 million net profit. Sales of the flagship HTC One are good and that’s the main contributing factor.

The HTC One "has been performing very well" in China, the US and EMEA, according to company chief executive Peter Chou.

"If you compare the HTC One -- in terms of sell-out, in terms of our internal data -- to the combined hero products we had over the same period last year, it's actually performed better," the HTC financial officer added, likely comparing the 2013 flagship to last year’s One X and One S.

The company did not provide any specific numbers for HTC One sales, though.

What’s clear is that tough times lie ahead. HTC’s guidance for next quarter shows that it expects anything from no profit performance to a net loss of 8%.

To avoid that the company has just launched the 4.3-inch HTC One Mini, but it is also planning to release additional mid-tier smartphones. One thing that it is strongly focused on is also trying to capture the attention of Chinese users looking for a high-end device.

"Our strategy is we want to have good market share in the high-end smartphone [market], especially in a market like China, I think fewer suppliers can enter into that segment," said Chou. "HTC is one company who are able do that, so we will continue to strengthen our position in that area. We definitely don't want to limit our segment, but we want to make sure we are a strong player in the high-end segment."

Let’s not forget that China is the biggest phone market in the world right now, having surpassed the U.S. market in size a couple of quarters ago.

source: HTC

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