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HTC: One sales are good, more new mid rangers coming end-Q3, but HTC might be back in the red next quarter

HTC: One sales are good, more new mid rangers coming end-Q3, but HTC might be back in the red next quarter
HTC has just unveiled its financial results for the second quarter of 2013 and on revenues of around $2.36 billion (NT$70.7 billion) it scored a small $41.8 million net profit. Sales of the flagship HTC One are good and that’s the main contributing factor.

The HTC One "has been performing very well" in China, the US and EMEA, according to company chief executive Peter Chou.

"If you compare the HTC One -- in terms of sell-out, in terms of our internal data -- to the combined hero products we had over the same period last year, it's actually performed better," the HTC financial officer added, likely comparing the 2013 flagship to last year’s One X and One S.

The company did not provide any specific numbers for HTC One sales, though.

What’s clear is that tough times lie ahead. HTC’s guidance for next quarter shows that it expects anything from no profit performance to a net loss of 8%.

To avoid that the company has just launched the 4.3-inch HTC One Mini, but it is also planning to release additional mid-tier smartphones. One thing that it is strongly focused on is also trying to capture the attention of Chinese users looking for a high-end device.

"Our strategy is we want to have good market share in the high-end smartphone [market], especially in a market like China, I think fewer suppliers can enter into that segment," said Chou. "HTC is one company who are able do that, so we will continue to strengthen our position in that area. We definitely don't want to limit our segment, but we want to make sure we are a strong player in the high-end segment."

Let’s not forget that China is the biggest phone market in the world right now, having surpassed the U.S. market in size a couple of quarters ago.

source: HTC

+- Press Release

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posted on 30 Jul 2013, 05:01 3

1. tiara6918 (Posts: 2111; Member since: 26 Apr 2012)

Well done htc! I hope you would get back on top soon

posted on 30 Jul 2013, 08:24 4

7. zhiae (unregistered)

i bought htc one trying to save htc

posted on 30 Jul 2013, 05:04 2

2. TruPatriot (Posts: 110; Member since: 27 May 2013)

Hurry up and release the HTC Max to compete with the Galaxy Note3... that should help you get some sales.

posted on 30 Jul 2013, 08:09 3

5. pyradark (Posts: 882; Member since: 10 Jun 2012)

Not gonna happen, coz Z Ultra destroy both phone

posted on 30 Jul 2013, 12:50 4

10. SonyFindOneDroidple (Posts: 854; Member since: 11 May 2013)

Z ultra ?? The biggest ugliest brick!! With large bezel 3000mah supporting fullHD poor camera..
Cmon unrealistic..
What? Pencil?

posted on 30 Jul 2013, 05:13 1

3. EXkurogane (Posts: 863; Member since: 07 Mar 2013)

Q4 should be ok as long HTC gets their One Max and next gen of windows phones into the market on time.

posted on 30 Jul 2013, 14:59

11. JC557 (Posts: 1794; Member since: 07 Dec 2011)

Not to mention make them available to Verizon in the US. At this point HTC shouldn't bother with the One and should just release the One Max for VZW. Of course it may take time for an FCC approval...

posted on 30 Jul 2013, 06:13 6

4. halowen_pcd (Posts: 9; Member since: 11 Apr 2013)

HTC needs to change all of their advertisements, make it simple but useful like Samsung's. I love HTC phone (es; HTC One) but i like watching Samsung's advertisements. And if i'm a normal user (dont know and care to find out about the phone or specs) i will be more attracted by the Samsung's advertisements

posted on 30 Jul 2013, 08:12

6. pyradark (Posts: 882; Member since: 10 Jun 2012)

Red Quarter for sure for Q4, due to Iphone, note3 and honami. Even I dont know what to suggest on HtC this time. They are great in their products but lack of attraction to the people.

posted on 30 Jul 2013, 10:27

8. Slammer (Posts: 1515; Member since: 03 Jun 2010)

Not trying to beat a dead horse here, but, HTC had a lot of long time supporters hoping HTC to bring back removable batteries ever since the EVO LTE. Many customers that never owned HTC products before, gave HTC a chance with the same model. After running into battery issues, new customers are leaving as well as the long time supporters. Only those that seek hardware aesthetics, seem to be the purchasers of the one.

My 18 year old Nephew purchased the ONE because he thought it was "Dope". After experiencing hotter than normal operation and battery issue, he retruned it for another brand. He just didn't want to chance going a two year contract with possible same issues.

HTC made some of the finest phones in the industry until they tried to emulate Apple.

John B.

posted on 30 Jul 2013, 10:36 1

9. zennacko (Posts: 237; Member since: 16 Jun 2013)

Selling $2.4 billion to have a profit of $42 million? the execs that jumped out of HTC weren't kidding when they said it was falling apart... they should have taken some classes from Apple execs on how to build something, and earn at least 50% profit over it.

posted on 30 Jul 2013, 22:05

12. Geezy03 (Posts: 43; Member since: 10 Apr 2009)

Go HTC go

posted on 31 Jul 2013, 07:08

13. cnwwyo (Posts: 126; Member since: 26 May 2011)

Is HTC one available on Verizon? If not why is this on the Verizon page?

posted on 31 Jul 2013, 21:18

14. tarcisiorm (Posts: 6; Member since: 18 Dec 2012)

It's not available on Verizon yet. It was expected to launch tomorrow, but now seems it will be on August 15th

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