HTC One M9 shipments 43.75% lower than HTC One (M8) shipments after three months

HTC One M9 shipments 43.75% lower than HTC One (M8) shipments after three months
The HTC One M9 has been a disappointment for the manufacturer. Things are so bad, HTC announced recently that it would be unveiling a new redesigned flagship "hero" phone in October. Today, we are able to quantify HTC's misery thanks to a published report that compares shipments made by HTC of the two devices.

Keep in mind that HTC kept the same screen size and resolution between the HTC One (M8) and HTC One M9, and both have the same design. HTC did add two-tone color to its metal build, and added texture to the rocker buttons. It also moved the 4MP Ultrapixel camera to the front and put in a 20MP rear shooter. The new model also adds another GB of RAM (bringing the total to 3GB of the sweet stuff) and includes a small bump in the capacity of the battery to 2840mAh.

So far, 4.75 million units of the HTC One M9 have been shipped during the first three months of the device's availability. That figure is 43.75% lower than the number of HTC (M8) handsets that were shipped during its first three month period. You can compare this to the 10 million units of the Samsung Galaxy S6/Galaxy S6 edge that Samsung shipped in a little over the first month that the phones were available.

HTC is back to square one with fans anxiously awaiting the new device expected to see the light of day in October.

source: DigiTimes

Related phones

One (M8)
  • Display 5.0" 1080 x 1920 pixels
  • Camera 4 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2300 MHz
  • Storage 32 GB + microSDXC
  • Battery 2600 mAh(20h 3G talk time)
One M9
  • Display 5.0" 1080 x 1920 pixels
  • Camera 20 MP / 4 MP front
  • Processor Qualcomm Snapdragon 810, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 2840 mAh(21.7h 3G talk time)



1. jellmoo

Posts: 2588; Member since: Oct 31, 2011

This is a poor reaction. They need to double down and hammer out what their next flagship should be, not move too quickly and try and throw out a new "hero" device. Doubly bad when they plan on doing so right around when the next iPhone launches.

6. Taters

Posts: 6474; Member since: Jan 28, 2013

Well, there isn't much doubling down they can do. They have their suppliers and bought the best from them. So unless they can restructure everything in house and create state of the art technology like Samsung or design their OS to be the next IOS and somehow take the play store along with it, it might not even take as long as October to make an M10 front the ground up. Qualcomm 820, Sense 8.1, The best Sony camera sensor available. Done. What HTC needs right now is to shore up their quality control and make the handset smaller and thinner. It just looks fat next to the sleek, slim, and sexy devices out there. Then make the camera better and then use an SOC that doesn't write your handset off to consumers. They can do all those things easily by October. The rest is out of their control unless they get really ambitious and design their own OS or become a manufacturer or chip designer. They don't have the cash or infrastructure for that though. But yeah, fix quality control and go on a diet first. One step at a time.

13. jellmoo

Posts: 2588; Member since: Oct 31, 2011

Very well put. I'd just add one little caveat: Make sure to test the hell out of the 820 before implementing it.

37. Shocky unregistered

Snapdragon 820 and Sense 8.1, eventually yes. Latest Sony Sensor? No chance, do you think Sony will agree to provide Samsung or HTC? HTC don't stand a chance, they don't sell enough devices to make it worth their while, besides there are already production limits on the Sony sensors which is why Samsung are using two. Sony even gave Samsung the design so they could manufacture the sensors themselves if they wanted too.

40. Gadgetex

Posts: 197; Member since: Nov 10, 2013

Sony will sell sensors to them just like they do to other smartphone manufacturers in China.

19. waddup121 unregistered

gg going to museums

2. guest

Posts: 372; Member since: Jun 13, 2012

Should have used Intel instead of a crap dragon

3. legiloca

Posts: 1676; Member since: Nov 11, 2014

And that folks is how HTC fell..

4. Anterv

Posts: 178; Member since: Jul 09, 2014

HTC obviously live in the past... You no longer can increase your sales by adding additional GB of RAM and other useless stuff like more powerful processor. What are you gonna to use that for ? To measure Antutu score ? Thanks, but no thanks. Even Apple, which is known as one of the most passive companies in upgrading their hardware, suggests new design with almost every model.

5. Birds

Posts: 1172; Member since: Nov 21, 2011

I don't know what to say about HTC anymore... I agree with Jellmoo. HTC is still trying to find a niche while everyone else is trying to make a phone that just appeals to everyone... I don't think many people care about boomsound (Though Glorious) or having a layered pyramid design (Though tank-like and durable without being ugly). I say they should move away from IPS screens and go with IGZO panels due to their thiness and super thin drivers... that means they could get away from those chucnky top and bottom bezzels. Also does anyone know if it's possible to put a battery larger than 3000 MaH in a stacked pyramid designed phone? Lastly, the camera.... HTC if you read this, LMAO, don't omit OIS, but get rid of that terrible white balance and horrendous spot metering! For low light, stop boosting the ISO so high while dropping the shutter speed... Who's bright idea was that? Dropping the shutter speed with no OIS is just plain dumb... And please get better video processing as well... You're making Toshiba look bad!

8. Guaire

Posts: 886; Member since: Oct 15, 2014

It mainly suffered overheating of SD810 and it's underperforming back camera for class IMO. Otherwise it could have repeat M8's success which is actually not much. They have to stop listening their fanboys and try something different. Imitate what successful brands doing. Drop the giant bezels and thickness. Offer handsets has good value for money. Start internet only sales all around the world, so that way you can drop the prices like Xiaomi doing in southeast Asia.

9. VLaRueC

Posts: 189; Member since: Dec 18, 2012

Proof that quality materials means nothing...

16. Zylam

Posts: 1817; Member since: Oct 20, 2010

Nope, proof that when everyone's on the metal train, design starts making the difference. HTC has fallen from its grace point of being one of the best at design, now they are the benchmark for ugly.

24. javy108

Posts: 1004; Member since: Jul 27, 2014

Overheating is quality?

38. Shocky unregistered

Oh they do, but when your competitors are also using quality materials, which was HTC's biggest selling point, HTC are going to struggle to stand out. What do they have? stereo speakers? Sony also has this and demand generally isn't there.

41. Gadgetex

Posts: 197; Member since: Nov 10, 2013

Demand is there for stereo speakers but the problem is not the stereo speakers but other issues that kill their sales to competitors. Camera,screen and 4G LTE bands are a main issue in Asia.

12. dennisfurlan

Posts: 28; Member since: Jun 22, 2015

Is it safe to say that HTC failed to anticipate Samsung's revamped design for the Galaxy S series, and that sales have fallen off measurably as a result? The smartphone industry is one of the most competitive in the world. A failure to keep up can be devastating. Just ask Nokia, Blackberry — and even Samsung, which is still trying to recover from stagnate sales of the S5 (as well as heightened competition from lower-end manufacturers). Alternatively, LG's current release of the G4 appears to be a significant upgrade from the G3, and it also might stand to benefit from the S6's abandonment of SD card and replaceable battery. It will be interesting to see how their sales stack up.

18. ryansc375

Posts: 36; Member since: Nov 11, 2014

HTC should have waited to release the M9. I say that because I just upgraded mine to the leaked 2.7.401.1 firmware and Lollipop 5.1 and it literally transformed the phone. It went from running somewhat slow (in my subjective opinion) and hot to blazing fast and cool (yes, I know that sounds impossible). The camera quality is massively improved (I use 10:7, not 16:9 - makes a big difference) and the battery life is also much, much better. Not saying it's the best phone on the planet but I think the reviews would have been much better if HTC waited.

20. choctawfootball

Posts: 26; Member since: May 04, 2015

I see a full collapse at htc. Hero in october? How is the hero going to compete with the note 5, the new s6 note edge or whatever you call it, and the new iphones 6S? The hero can't and won't. The only thing the hero will compete against is itself when the m9 will be free on 2 year contract.

25. OmegaV

Posts: 4; Member since: May 14, 2015

Don't forget about Google releasing their Nexus device in October and the rumor they may have two versions (one 5.1 inch screen and one larger 5.9 inch or larger screen).

21. legiloca

Posts: 1676; Member since: Nov 11, 2014

M9 is basically an M8 with little improved specs without adding new very useful functions that separates it from its predecessor.. shame

23. superguy

Posts: 453; Member since: Jul 15, 2011

And that's exactly why I didn't buy it. The M8 is a great phone and still meets all my needs. The M9 didn't offer enough to make me want to drop the cash on it. I think a lot of HTC's business is repeat business and when you don't offer much of an upgrade, or no killer app/reason to do it, it's easy to sit on what you have. It seems more like an iPhone 5 to a 5S upgrade. Meh. The M9 would have been a great phone if M8 hadn't existed.

33. Jason2k13

Posts: 1462; Member since: Mar 28, 2013

the Z3+ is worst lol

22. JasonMelling1229

Posts: 27; Member since: Feb 07, 2015

HTC needs to look at their design of these mobiles. The specifications seem pretty good but people like a nice screen to body ratio these days and you simply get too little screen for such a large package.

29. oozz009

Posts: 520; Member since: Jun 22, 2015

They might be doing bad this year, but i doubt that HTC will fall so easily. I'm sure they will manage to rebound next year with HTC M10 (or whatever the name will be). But for crying out loud, they better do something with their cameras because they are really bad on that.


Posts: 334; Member since: Mar 24, 2015

The M10 or the "hero phone" should be designed like the evleaks render with a processor that doesn't overheat and a good camera.

31. Nexus4lifes

Posts: 294; Member since: Feb 13, 2014

Htc 1. Stock android (sense optinal skin install for sense lovers) 2. 500 no contract price. Or die

32. NateAdam8

Posts: 437; Member since: Feb 17, 2012

Work on the camera software and if it calls for it a better sensor but a bigger cause bigger isn't always better and I agree but screen to body ratio is way off, It's just me but if the M9 had OIS, smaller bezels and copied the One Max with a fingerprint scanner (the one that you press your finger on, not swipe it) on the back I would have got it but that's just me.

34. Gadgetex

Posts: 197; Member since: Nov 10, 2013

Had they not been so stingy with options their new HTC ONE M9 would have sold better. The least the could have done was offer their smartphone with more 4G LTE BANDS for International travelers like on the Galaxy S6/Edge and the new iPhone 6. They also should have offered more RAM and a better camera. Slightly larger battery would have helped as well. They need management change badly at HTC. Stingy CEO always looking to save and ends up losing to competition.

35. keshavchugh

Posts: 1; Member since: Jun 25, 2015

So, I'm a die hard htc fan myself, and have owned 8 htc phones in the past (HTC M8 right now) and from my perspective, HTC missed on some key areas, and missed enough for a fan like me to decide to not upgrade to the M9 (M9+ here in India). Software wise, HTC is still the best in the market. Sense looks good, is smooth, non cluttery and modern where Touchwiz still looks like it was designed by a 8th grader. When it comes the M9/M9+The biggest mistake was the camera. Comparing to the camera tech and quality that samsung gave in the s6/edge and Apple's iphone6 camera, the Toshiba sensor in the M9 is almost useless in low light situations. Also, They should have stayed with a snapdragon 808 for now, as S810 has been a problem since snapdragon launched it. I also did not like the button placement on the phone either. Additionally, they provide the same crappy earphones with the phone everytime when samsung, sony and apple are bundling great hardware there too. These are small niggles that HTC needs to sort out before launching their next flagship. Probably work on the design a little bit more and move away from the "if it ain't broken, don't fix it" theory. HTC M7 was the phone to beat, and it is still my favorite phone made by HTC. Time to bring in your best game HTC. I'm still waiting for october to see what they release, or else I'll be moving to samsung or Apple.

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