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HTC: Last guidance is as low as we'll go

Posted: , by Scott H.

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HTC: Last guidance is as low as we'll go
Taiwanese smartphone manufacturer HTC has had a rough go of things the last two months. After a quick rise though the hyper-competitive smartphone market allowed them to become the fourth largest manufacturer of smartphones, they have been forced to cut their guidance on revenue sharply last month.

HTC's revised guidance was a 30% drop from initial projections, and some financial advisers expected another adjustment to HTC’s projections this month, leading to additional reduction in stock valuation. In an attempt to reassure investors, HTC announced yesterday that they have no plans to lower their guidance at this time.

HTC previously cited the global economy as a reason for their slowdown, although the record sales some networks are seeing in the U.S. calls this into question. A more realistic assessment is the competitive realities of the smartphone market, where Apple and Samsung are grabbing large chunks of market share.

Despite the record-setting sales pace of the iPhone 4S, it may be Samsung who is most directly responsible for HTC’s reduced market share. Android sales have increased strongly year over year, but Samsung’s handsets have grabbed a disproportionate amount of that growth – territory that had been HTC’s domain previously.

HTC says they expect to return to sales growth in 2012, when a new line of products come to market. Do you guys think HTC can turn it around, or will increased competitive pressure keep them from regaining their previous rate of growth?

source: Reuters via electronista

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posted on 08 Dec 2011, 11:27 5

1. HTCiscool (Posts: 449; Member since: 16 Jul 2011)

If they stop fragmenting their Android line, start putting some heart, soul and effort into each product, revamp Sense UI, use AMOLED screen technology

Then yes, I suppose HTC could start regaining share. Sense 3.5 ran at like 100fps, but was quite repetitive, they need to stop fragmenting their US line also.

The Vivid, Amaze, EVO 3D, and Rezound are all basically the same phone but different versions.

They need to be consistent, they have proven they have all the things a great product needs, but simply can't combine them into one package, lets take an example.

Sensation XL = Vibrant screen and good camera, but low-res screen
Rezound = Ok camera, super high-res screen but low quality and not bright
Vivid = Ok camera, medium-res screen of medium quality
Amaze = Good camera, great screen, but too thick

Add poor battery life to all of the above and you've got a winning combo. Their venture into the tablet market could have gone a lot more successfully if they priced the Flyer and Jetstream at $350 and $550 no contract and released them simultaneously.

They need to revamp Sense to have a tighter look (Like Touchwiz) more innovative animations, and larger icons, also using AMOLED screen technology could be good.

The problem with HTC is that, they are all the same, some of them successful, some not so much. HTC doesn't take the time to make them outstanding and enviable.

posted on 08 Dec 2011, 11:36 5

2. remixfa (Posts: 14605; Member since: 19 Dec 2008)

you are funny.
you yell at me for dissing HTC's constant use of the same design and crapdragon chipsets, but here you are. lol
crapdragon + LCD screen + undersized batteries = horrible battery life.

Samsung gets its marketshare because it uses class leading tech that it develops. The reason I champion samsung phones so much is because they use the best chip (exynos) + the best screen (SA+) and normally a good sized battery. So they are the strongest, the prettiest, and have the best battery life of all phones.

No reason HTC cant do that as well. They found a design and an overlay (sense) that got them a lot of positive press. like many companies they got afraid to move from "success" into new territory, so now they are behind as all their phones have pretty much become the same.

With the news that they are partnering to bring us T3 enabled devices and not just more Qualcomm shoveled crap, i have hope for them.

posted on 08 Dec 2011, 12:09 6

6. samda (Posts: 52; Member since: 28 Nov 2011)

oh stfu about snapdragon, you don't know what you're talking about

posted on 08 Dec 2011, 12:20 1

8. samda (Posts: 52; Member since: 28 Nov 2011)

..coming from someone who says cr!p like powerVR540 being much better than adreno 220.
reveals all the magnitude of your baseles trolling.

s3 is a good chip, and it supperts LTE, in case you missed that.
if it performs relatively poorly, compared to competition, it's due the poor execution from the phone maker.
in some cases it's benchmarks are great

posted on 08 Dec 2011, 15:01 1

15. remixfa (Posts: 14605; Member since: 19 Dec 2008)

If you had anything valid to say, you wouldnt have made it a ridiculous personal attack, and it would have been backed up with evidence.

Good luck with that.

BTW, I'll take performance over LTE any day. When the phones can process the information to make LTE (and hspa+42mbs) actually usable for more than a speed test and bragging rights, then I'll care.

posted on 08 Dec 2011, 12:56

10. HTCiscool (Posts: 449; Member since: 16 Jul 2011)

I'm not complaining about the Chipsets specifically, and I never diss you for talking about the fact HTC uses 1 of 2 designs in all their recent high-ends, I only try to convince you that HTC can make Sense run on a Crapdragon chip, and that having a CPU that still uses A8 architecture can still run smoother then an SGSll with the right company. if you don't like it then thats fine.

I don't exactly troll and say that u r an idiot like many others would, and I agree with your part about Samsung phones though, now why does a Hummingbird save more power then an 1GHz S2? I'm not trying to argue I'm just asking

The batteries are more or less the same size as the ones Samsung uses, but they make the phone far more bulky, but the only REAL thing I, and many other consumers would be complaining with HTC is the high price and reflective screens.

posted on 08 Dec 2011, 15:00

14. remixfa (Posts: 14605; Member since: 19 Dec 2008)

the S2 and S3 crapdragon chips are just not power savy. they dont go by a pure ARM archetecture like the hummingbird and Exynos do. Qualcom tried something different... and they failed at it. Is the S3 a bad chip? no. But it is the worst of the dual cores, and there is no benefit for the S3 over the Hummingbird single core. Qualcom just did not optimize the chips for battery life. No matter what HTC tries, it will never have the battery that an OMAP or Exynos has. Its as much of a chip problem as it is a problem with that battery hog Sense UI.

Each chip is ment to improve on ITS predecessor, not another manufacturer's. The S3 did improve quite a bit over the S2. The S3 does do a few things better than the hummingbird by its nature of being dual core. I can do things like load web pages faster because it can load more than a thread at a time... but its not such a big improvement that someone with an SGS1 would need to spend the money for it. It also lacks greatly in other areas, like the GPU. The hummingbird uses the superior PowerVR GPU over the horrific Adreno 200 series that the S2 and S3 use. In a stock vs stock with nothing adjusted by the clock speed (both running at 1ghz and 1.2ghz), the Hummingbird beat the S3 in my side by side tests by between 15-20fps in tests at both clocks. That was me testing it for myself.

posted on 08 Dec 2011, 22:32 1

20. HTCiscool (Posts: 449; Member since: 16 Jul 2011)

Ok thanks! we cool

posted on 08 Dec 2011, 13:28 1

11. ojdidit84 (Posts: 458; Member since: 16 Jul 2011)

Couldn't agree more.

Have been an HTC fan for a while. I actually like Sense but wish they'd lighten it up A LOT as to not us so much resources from the phone (a la TouchWiz 4.0). I hope this at least starts to change with Sense 4.0 & ICS.

SAmoled+ would also be nice, which at least one of their phones is rumored to be using next year, and bigger batteries so I don't have to immediately search for an even bulkier extended battery.

The thing that bugs me the most is them taking the Sensation, changing a few things here and there, then calling it an Evo 3D on this carrier, a Vivid on this carrier, an Amaze, Rezound, Sensation XE/XL, and so on and so on. All pretty much the same phones with the same SoC's and a few changes to the camera (or two) here, a slightly different body casing there, some with great build quality, others made rather cheaply all at varying prices on different carriers for more or less than they're really worth.

I like the build quality. Have an Evo 3D and no case and I've dropped this darn thing so many times with just a few scratches here and there. Hopefully, they can broaden their horizons, clean things up for next year and stop rebranding the same damn phone while skimping on camera, build qualities and battery sizes for each variation of the same.

posted on 08 Dec 2011, 14:37 1

13. systamatics (Posts: 63; Member since: 16 Nov 2011)

Samoled+ is a must , not just nice!!!!

posted on 08 Dec 2011, 16:09

16. ojdidit84 (Posts: 458; Member since: 16 Jul 2011)

Agree 100%

They could stand to hire some of those devs from XDA that optimize the hell out of their roms as well like Samsung did with the CM guy.

And hopefully Qualcomm gets it together with the S4 with the battery life issues and using dual channel memory instead of single channel.

posted on 08 Dec 2011, 11:40 2

3. AndroidTroll (Posts: 359; Member since: 05 Mar 2011)

HTC can turn things around if they are first to update all existing dual core phones to ICS and DROP SENSE UI. ICS does not need Sense anymore. Sense is a cunt of a resource hog that slows everything down and eats up battery.

posted on 08 Dec 2011, 11:59

5. GALAXY-S (Posts: 701; Member since: 07 Jun 2011)

i agree with you . specially whith sense UI

posted on 08 Dec 2011, 12:20 2

9. ledbetterp3 (Posts: 467; Member since: 31 Aug 2011)

Well, they should keep sense, but a much lighter version of it. Just to be different.

posted on 08 Dec 2011, 18:13

17. snowgator (Posts: 3604; Member since: 19 Jan 2011)

I agree- Sense as it is now is a power sapper. They took the best UI and did too much with it. They most certainly should NOT dump it. It is what makes an HTC phone an HTC phone. But it needs to work with ICS, not against it. Go back to the feel and look of Sense about two versions ago. Let ICS be ICS and get out of it's way.

posted on 08 Dec 2011, 11:57 1

4. PimpStrong (Posts: 310; Member since: 25 Jul 2011)

Troll moment:

HTC is trash.

Troll moment over.

posted on 08 Dec 2011, 12:12 2

7. rendHELL (Posts: 304; Member since: 09 Nov 2011)

they can turn this thing around if they copy Sammy... but i guess apple will sue them for that too...

posted on 08 Dec 2011, 14:31 1

12. systamatics (Posts: 63; Member since: 16 Nov 2011)

God i hate samsung!! i never wanna buy a samsung phone , the only thing i want in htc frmo samsung is the freakin samoled+ display , their phones would be perfect then!!!

posted on 08 Dec 2011, 18:21

18. snowgator (Posts: 3604; Member since: 19 Jan 2011)

While that may be a bit harsh, it does indicate why HTC will be okay in the long run. A bad quarter or two will not kill them due to the fact that world wide, HTC is the only mobile hardware company that can give Sammy a run for it's money. Motorola is not a huge international player, LG cannot get a complete smartphone on the market, and none of the other 20 or so Android users are in the same league. HTC is the perfect "anti-Samsung" for the Android buyers. Different feel, different materials, different UI, still top shelf dependability. They just need to stop over thinking their products.

posted on 08 Dec 2011, 20:12

19. ahhxd717 (Posts: 332; Member since: 08 Dec 2011)

While I agree that Sense is definitely a resource hog like others like to say, I still think it's a marketable feature of their phones. Coming from Windows Mobile, I think it's nice that they still have a consistent look and feel to their phones. Plus it really just looks sophisticated compared to TouchWiz or something. Sense is one of the reasons that I keep getting HTC phones (and they generally have really good build quality). Hopefully those things can keep them afloat for a while. And personally, and I'm just going off general use experience here, I find the S2 chip in the Inspire to be a snappy chipset for a single core :P

posted on 09 Dec 2011, 01:33

21. nuadar1 (Posts: 24; Member since: 05 Dec 2011)

HTC should just make better phones in term of performance and battery life...that's just all they need...

Screens are actually pretty good and I prefer them over Sammy's and I really don't care about name of the chip in my phone, but Sense could be little bit lighter (3.5 is improvement but it could be even better). Design is great in my opinion but that's just me, I really don't care how thin my phone is... If it's below 14mm it's good for me but I'm really sucker for HTC's materials (soft-touch and aluminium) so only thing I really hate is battery... HTC is well known for this and it seems they're just don't care...

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