HTC

HTC CEO Peter Chou denies that he offered to quit

HTC CEO Peter Chou denies that he offered to quit
HTC CEO Peter Chou did not offer to quit if the HTC One failed to catch on with the public as widely reported. Chou's reign at HTC has seen the company zoom to the top of the U.S. smartphone mountain, only to slide downward over the last two years thanks to a series of mistakes and problems. In a recent interview, the executive said, "There are a lot of rumors that say I would quit, but I never said that. I'm not going to find another job."

Where did HTC go wrong? After all, it was the first to push the envelope with a 4.3 inch screen on the HTC HD2. When Google needed a manufacturing partner for the first Android phone, the T-Mobile G1, it went to HTC. The company that at one time trailed only Apple in U.S. smartphone market share, now is out of the top 5 as Chinese upstarts ZTE and Huawei have taken over. HTC's U.S. market share declined from 9.3% in the first quarter of 2011 to 2.5% in the first quarter of 2013. The company's stock is down 80% from its peak and earnings declined 98% year-over-year.


HTC has decided to throw money at marketing. Yesterday, there was talk that the company had signed actor Robert Downey Jr. to a two-year $12 million contract to portray himself in new HTC spots. Outspent by Samsung by a factor of ten in the marketing department, HTC is trying to capitalize on the success of its new Android flagship model, the HTC One. In fact, looking at the company's roadmap for the near future, it looks like the Taiwan based manufacture is sticking with different variants of the phone. The HTC One mini, which a source tells us is coming to AT&T, is expected to spawn a larger, phablet sized version of the HTC One currently code named the T6. And there is the Developer Edition of the phone as well as the stock Android "Google Edition" of the device that will be available next week.

But Chou has to be concerned that HTC could slip back into old habits. The HTC First, the Android powered handset that was pre-loaded with the Facebook Home launcher, was a big time fail for the company. AT&T cut the price of the phone by 90% to 99 cents and a U.K. launch of the phone was scratched.

source: WSJ via BGR

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21 Comments

1. smallworld

Posts: 517; Member since: Jul 13, 2012

Because he thinks he's going to stay.

7. RiseAgainst94

Posts: 281; Member since: Mar 03, 2012

This reminds me of when 50 cent said he would quit rapping if Kanye sold more records.

2. TROLL

Posts: 4851; Member since: Apr 13, 2012

Make 2 high end handsets a year Do us all a favour please: "get rid of the locked Bootloader" Give timely updates Listen to what you're customers Make sure every high end device gets 3 years update Commiserate with Devs and Custom ROMS Get rid of carrier brands and be you're self like Apple! Direct software updates All the best! Good luck

3. kozza3

Posts: 778; Member since: Oct 17, 2012

OMG when i first looked at the picture for the article i thought it was mini me

4. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

Time for new glasses

11. kozza3

Posts: 778; Member since: Oct 17, 2012

or a new monitor...

5. rfb813

Posts: 3; Member since: Sep 19, 2012

The HTC One is a beautiful phone. If it had had the extra storage with a sd card I would have bought it over the S4. I don't understand why so many of these manufacturers have abandoned the sd storage option. I don't want the cloud.

8. TROLL

Posts: 4851; Member since: Apr 13, 2012

Who and why the hell would any one use cloud over SD card Pathetic

10. Doakie

Posts: 2478; Member since: May 06, 2009

Reliance on the cloud is actually very difficult. Whether you have a limited data plan through Verizon or At&t; a slow connection through Sprint or a horrible coverage map like Sprint & T-Mobile all these issues kill the ability to store everything in the cloud. I got spoiled for a long time living here in Seattle having T-Mobile on my work phone with a 20 Mbit download connection I was able to store everything on Dropbox as long as I didn't go out of town it was awesome. Now I have a HTC One on Sprint and I get a connection of 60-200 Kbps. It's pathetic. Makes me wish I could switch my family plan to T-Mobile but the ETF charges would be astronomical, totaling it up it would be around $1300... Gotta stick with lame Sprint for another year and a half. But then again by then their LTE network would be built out. So I'm stuck dealing with horrible data speeds.

18. wendygarett unregistered

Who needs cloud when you have Bluetooth file transfer?

20. rusticguy

Posts: 2828; Member since: Aug 11, 2012

PRISM is forcing it ... the CLOUDS ... now you know why google also hates SD card.

6. ajac09

Posts: 1482; Member since: Sep 30, 2009

with HTCs bad track record i will be skipping the HTC one the HTC butterfly model might be interesting but may just wait on the note 3

9. amats69

Posts: 1527; Member since: Nov 12, 2012

just dont pretend that you like HTC...eversence you are a Sammy fanboy..your every post here in PA says it all...

12. wrm2013

Posts: 234; Member since: Mar 28, 2013

Who wants regular updates of an os that eats your memory and makes your phone slow? Get real people you like galaxy because of their marketing trained you to believe they have a superior product

13. tiara6918

Posts: 2263; Member since: Apr 26, 2012

I wouldn't want Peter Chou to be removed from HTC. But I seriously just want them to change their strategy, my guess is that they'd be releasing 4 flagships this year, can't they tone that down a little bit, especially many people who had just purchased a new handset from them will be disappointed to see their phone getting replaced within just a couple of months. Also marketing, they need to form a stronger brand recognition. In some countries,I can see HTC advertising but I can't still see people holding their product, yes there are some but not really that much. This year I think they might have listened to their consumers by adding a large battery and an sd card slot on the butterfly s, if they keep on doing this many people might consider buying from them

14. jsdechavez

Posts: 799; Member since: Jul 20, 2012

HTC should invest on putting up their own stores in malls. Samsung is everywhere and money well spent I say.

15. jsdechavez

Posts: 799; Member since: Jul 20, 2012

Maybe Peter Chou is The One reason why all the other CEOs left.

16. TROLL

Posts: 4851; Member since: Apr 13, 2012

Could be true

17. Taters

Posts: 6474; Member since: Jan 28, 2013

HTC should invest in making products without deal breaking flaws. They are the worst offenders by far.

19. lallolu

Posts: 732; Member since: Sep 18, 2012

You are so right. It always feel like they intentionally make sure their products are not perfect.. It's usually something lacking

21. leaderpvp

Posts: 17; Member since: May 26, 2013

Good that he is understanding that HTC made mistakes. The most valuable that one knows accept it's mistakes. This is the only things that solves.

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