HTC Americas president Mackenzie says HTC has "an announcement" coming later this month
posted by Alan F. / Mar 07, 2015, 11:48 AM
A report published today quotes HTC Americas' chief Jason MacKenzie teasing an announcement to be made later this month. Although the executive didn't mention a new phone, the announcement will apparently be about a way to differentiate between HTC, Apple and Samsung. While this sounds more like a new feature being announced rather than a new phone, with the recent leaks of the HTC One M9 Plus, it would certainly seem that this could be the time to introduce a new premium handset.
Releasing a premium version of a flagship phone seems to be the "in thing" these days. Apple has the Apple iPhone 6 and Apple iPhone 6 Plus. Samsung has the Samsung Galaxy S6 and the Samsung Galaxy S6 edge, and even Xiaomi has the Xiaomi Mi Note and Xiaomi Mi Note Pro. So the unveiling of a premium HTC One M9 Plus wouldn't exactly set HTC apart from the other manufacturers unless HTC has something else up its sleeve.
The problem for HTC is that when you have a crowded field, one way to differentiate yourself is through promotion. This has been an area where HTC itself has admitted it has a weakness. But knowing you have a weakness and correcting it are two different things. HTC told us a few weeks ago that they have beefed up their social media head count. So far, we haven't seen any signs of this.
- Display 5.2" 1440 x 2560 pixels
- Camera 20 MP / 4 MP front
- Processor MediaTek Helio X10, Octa-core, 2200 MHz
- Storage 32 GB + microSDXC
- Battery 2840 mAh(13h 3G talk time)
Posts: 321; Member since: Jul 11, 2013
after the disappointment of the m9, i'm not expecting anything decent this time either.
posted on Mar 07, 2015, 11:54 AM 20
Posts: 380; Member since: Feb 28, 2015
And you would be wrong...
posted on Mar 07, 2015, 12:08 PM 4
Posts: 2191; Member since: Jan 23, 2014
Apple will sue HTC when the mediatek processor pushing a 2.5K screen turns the metal body into liquid metal.
posted on Mar 07, 2015, 12:08 PM 3
Posts: 631; Member since: Sep 23, 2013
Extreme differentiation?? It'd be an M9 windows! Or if the M9 has 5.2 inch screen, it will be as tall as a remote control! With the same design of course! I'll take the normal M9 as I didn't have the M8, so it'd be a very good upgrade for me and the M9 has the sexiest design! I don't like the Plus phones! Just release a badass flagship and it'll sell like hotcakes! Mediatek lol
posted on Mar 07, 2015, 12:33 PM 0
Posts: 115; Member since: Aug 16, 2012
Another joke announcement! Htc just can't compete compared to competion. If its another phone, it won't change anything.
posted on Mar 07, 2015, 12:54 PM 2
Posts: 8; Member since: Mar 07, 2015
The M9 doesn't need a higher resolution screen, that would affect battery life, 1080 will do just fine. What they do need is OIS on their camera, something that's inexplicably absent from the present iteration.
posted on Mar 07, 2015, 1:38 PM 0
Posts: 8; Member since: Mar 07, 2015
I forgot to mention a better sensor on the camera would help also, maybe an f1.9. The initial feedback on their camera isn't good, although we'll have to wait for the full reviews before making a final decision. As of now the S6 has the best phone camera on the market. This should be no surprise since it's basically the same camera on the Note 4 with some software tweaks.
posted on Mar 07, 2015, 1:52 PM 0
Posts: 6474; Member since: Jan 28, 2013
Introducing the next product in the re brand that first introduced the re camera called the Suck T C Re tard Stylus! This will differentiate us from Apple and Samsung by making it less convenient to draw!
posted on Mar 07, 2015, 2:40 PM 2
Posts: 699; Member since: Mar 19, 2012
Just give me the same look and features of the M9 with a bigger screen and I'm sold.
posted on Mar 07, 2015, 3:48 PM 1
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