HTC Americas president Mackenzie says HTC has "an announcement" coming later this month

HTC Americas president Mackenzie says HTC has
Recently there has been a flurry of photographic leaks involving the HTC One M9 Plus. This is presumably the premium version of the HTC One M9 with a 5.2-inch 1440 x 2560 resolution screen, Snapdragon 810 or octa-core MediaTek CPU (depending on the region) and a fingerprint scanner. The device was a surprising no-show at MWC, but it looks like we won't have too long to wait before the phone is unwrapped.

A report published today quotes HTC Americas' chief Jason MacKenzie teasing an announcement to be made later this month. Although the executive didn't mention a new phone, the announcement will apparently be about a way to differentiate between HTC, Apple and Samsung. While this sounds more like a new feature being announced rather than a new phone, with the recent leaks of the HTC One M9 Plus, it would certainly seem that this could be the time to introduce a new premium handset.


Releasing a premium version of a flagship phone seems to be the "in thing" these days. Apple has the Apple iPhone 6 and Apple iPhone 6 Plus. Samsung has the Samsung Galaxy S6 and the Samsung Galaxy S6 edge, and even Xiaomi has the Xiaomi Mi Note and Xiaomi Mi Note Pro. So the unveiling of a premium HTC One M9 Plus wouldn't exactly set HTC apart from the other manufacturers unless HTC has something else up its sleeve.
 
The problem for HTC is that when you have a crowded field, one way to differentiate yourself is through promotion. This has been an area where HTC itself has admitted it has a weakness. But knowing you have a weakness and correcting it are two different things. HTC told us a few weeks ago that they have beefed up their social media head count. So far, we haven't seen any signs of this.

source: BusinessInsider

Related phones

One M9+
  • Display 5.2" 1440 x 2560 pixels
  • Camera 20 MP / 4 MP front
  • Processor MediaTek Helio X10, Octa-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 2840 mAh(13h 3G talk time)

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22 Comments

1. seanwhat

Posts: 321; Member since: Jul 11, 2013

after the disappointment of the m9, i'm not expecting anything decent this time either.

3. John-Knotts

Posts: 380; Member since: Feb 28, 2015

And you would be wrong...

5. g2a5b0e unregistered

Considering that he expressed an opinion, I don't see how he could possibly be wrong. It's not like he was speaking for anyone but himself.

18. RebelwithoutaClue unregistered

If they do announce something amazing, he would be wrong. My guess is that is what he means, that they will announce something more than decent.

19. g2a5b0e unregistered

Nope. He still wouldn't. He said he's not expecting anything decent. Had he said, they will NOT announce anything decent & they do, then he'd be wrong. I know it's just semantics, but the verbiage makes a difference.

20. RebelwithoutaClue unregistered

True, but I do think John only means they will announce something decent. He could have said it differently, true.

9. itsjustJOH

Posts: 232; Member since: Oct 18, 2012

What's wrong is how HTC overhyped the M9 with the help of upleaks which I think is HTC all along.

2. theguy2345

Posts: 1216; Member since: Jun 24, 2014

It could be the M9 plus, the M9 for windows, or something entirely different. We'll just have to wait and see.

4. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

Apple will sue HTC when the mediatek processor pushing a 2.5K screen turns the metal body into liquid metal.

7. cncrim

Posts: 1588; Member since: Aug 15, 2011

Hello, HTC and APPLE agree not sue each other until 2025, where had you been?

6. LikeMyself

Posts: 631; Member since: Sep 23, 2013

Extreme differentiation?? It'd be an M9 windows! Or if the M9 has 5.2 inch screen, it will be as tall as a remote control! With the same design of course! I'll take the normal M9 as I didn't have the M8, so it'd be a very good upgrade for me and the M9 has the sexiest design! I don't like the Plus phones! Just release a badass flagship and it'll sell like hotcakes! Mediatek lol

8. Teejay1100

Posts: 115; Member since: Aug 16, 2012

Another joke announcement! Htc just can't compete compared to competion. If its another phone, it won't change anything.

14. LionStone

Posts: 1048; Member since: Dec 10, 2010

Your trolling won't change anything!

10. aruaca49

Posts: 8; Member since: Mar 07, 2015

The M9 doesn't need a higher resolution screen, that would affect battery life, 1080 will do just fine. What they do need is OIS on their camera, something that's inexplicably absent from the present iteration.

11. aruaca49

Posts: 8; Member since: Mar 07, 2015

I forgot to mention a better sensor on the camera would help also, maybe an f1.9. The initial feedback on their camera isn't good, although we'll have to wait for the full reviews before making a final decision. As of now the S6 has the best phone camera on the market. This should be no surprise since it's basically the same camera on the Note 4 with some software tweaks.

12. camera531

Posts: 346; Member since: Jun 30, 2012

Just give me the Galaxy S6 Edge already.

13. Taters

Posts: 6474; Member since: Jan 28, 2013

Introducing the next product in the re brand that first introduced the re camera called the Suck T C Re tard Stylus! This will differentiate us from Apple and Samsung by making it less convenient to draw!

15. LionStone

Posts: 1048; Member since: Dec 10, 2010

Lame comment of the day, congrats!

17. Taters

Posts: 6474; Member since: Jan 28, 2013

Lol you mean best and most accurate comment of the day.

16. newbey123

Posts: 702; Member since: Mar 19, 2012

Just give me the same look and features of the M9 with a bigger screen and I'm sold.

21. JunBringer

Posts: 138; Member since: Oct 01, 2012

Same here. At least 6 inches would be nice.

22. g2a5b0e unregistered

That's definitely what she said.

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