HP pays to have its Veer listed on top of the Twitter trend list

HP pays to have its Veer listed on top of the Twitter trend list
Just the other day, we reported that the HP Veer was being promoted to the kids through the use of television ads starring iCarly star Miranda Cosgrove. The ads are in rotation at Nickelodeon which explains the demographics that HP is aiming for with that commercial.

In addition to spending money on television, HP is using Twitter to promote the pint-sized smartphone. The Palo Alto based tech company is reportedly paying Twitter $120,000 a day to have #HPVeer listed on top of Twitter's trend list. Among the other names and phrases on the Miami version of the list is Katy Perry and pancake restaurant IHOP. To make sure that there is no question on why the device is listed on top, a small yellow bar that says "Promoted" is placed right next to the listing.

When you click on the #HPVeer link, you are taken to a tweet from HP that reads, "In a world of tablets, who needs a smartphone? Small does it all at @HPVeer. Nation's smallest 4G smartphone. hp.com/veer". While it remains to be seen how well all this promotion produces for HP in the bottom line, you have to give them an "A" for effort.

source: Twitter via Precentral

Related phones

Veer 4G
  • Display 2.6" 320 x 400 pixels
  • Camera 5 MP
  • Processor Qualcomm Snapdragon S2, Single core, 800 MHz
  • Storage 8 GB
  • Battery 910 mAh(5.00h talk time)

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7 Comments

1. sethp unregistered

That's just sad... HP just needs to give up on the cell phone division and just focus on computers.

2. AppleFUD unregistered

Shows how much you can trust any of these "social" sites. . . yeah, the "society" is dictating the trends, what's good, etc. . . not cash.

3. ArmageddonX

Posts: 96; Member since: May 11, 2011

HP needs to realize webOS is dead. Stop trying to beat a dead horse. Even Nokia has given up on Symbian at this point.

4. snowgator

Posts: 3621; Member since: Jan 19, 2011

WebOS isn't dead, it has never had a chance to live. HP is putting all it's resources into it's system, and that is what it needs. Yes, it is a long climb up, but WebOS is gonna get the chance it deserves. It is only a few hundred thousand apps and a hit device or two from becoming a player. Okay, so the first part of that scenario is tougher then the second. But I love that HP is putting in cash for ads on the Veer and it's tablet. I like they are aiming the veer at the teen group. These are just solid marketing decisions that are needed to get in the conversation.

6. Lucas777

Posts: 2137; Member since: Jan 06, 2011

hey just saying but nobody who is a teen wants a baby phone... they want an iphone evo or some cool phone... also i think it is either webos or wp7 that is gonna be the third os... and i think it will definately be wp7... at least i hope so... wp7 is sooooo much nicer...

7. snowgator

Posts: 3621; Member since: Jan 19, 2011

Hey, solid point. I understand that WebOS is a long way from challenging any of the big four (iOS, droid, Windows, or BlackberryOS). I just am glad HP is willing to get behind their product. I like the OS a lot, and hope that it gets some love in the race to be revelant. Hope HP opens it up to other devices, and the app catalog at least improves to fair.

8. Lucas777

Posts: 2137; Member since: Jan 06, 2011

yaaa if they open webos up to everyone that wud definately help it.. i wud really like to see webos running on a samsung phone without all the problems and without the stupid round corners..

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