Google trying to make Google Play more appealing for developers and users

Google trying to make Google Play more appealing for developers and users
According to James Knight, a former Google employee, Apple's App Store “has historically been a little more straightforward, and Android has been a bit more like the Wild West”. Considering his current company is all about porting iOS apps to Google Play, we're inclined to believe that he knows what he's talking about.

However, it appears that Google is looking into streamlining the app publishing process as much as possible. The not-so-easy task has been assigned to Sameer Samat, who rejoined Google after a brief period as a president for Jawbone – a company known for its mobile accessories. This information comes a few months after Apple did an overhaul of its own App Store, increasing revenue share for developers and decreasing review times for apps and updates.

Google has also improved its app recommendations for the end-user, relying extensively on machine learning. This should allow the recommendation AI to analyze its user-base better and provide more relevant apps and games. We sure hope this would mean no more parking simulators every time we load up Google Play. However, the improved AI benefits developers as well, since it should make interested audiences easier to access.

Recent statistics, made public by the mobile analytics company App Annie, show that despite being accounted for 70% of the app downloads worldwide, Google Play is not the biggest money-maker. In fact, Apple's App Store gets 65% of the app-related revenue. This is probably the reason for Google to expand its support of direct carrier billing in emerging markets, as well. It is widely believed that a lot of people in such areas don't own a credit or debit card, so wider direct billing support should provide a new income channel for Google Play.

“The harsh reality is that there are a few apps that get the vast majority of people's time and attention”, says James Knight. We're looking at you, Candy Crush Saga!

source: Reuters

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4 Comments

1. Settings

Posts: 2943; Member since: Jul 02, 2014

Trial versions with full features of it's paid counterpart would be nice. Not all paid apps have free versions. This feature is what I missed from the WP store.

2. emcdonald75

Posts: 159; Member since: Nov 07, 2012

I wish Google Play posted the device and OS for game and app reviews, so the people can know which devices and OS versions are presenting problems or shows the devices/OS versions in which apps are working correctly.

3. ebilcake

Posts: 1221; Member since: Jul 16, 2016

Not much they can do really, some people just don't spend money on apps. I think many once they've paid £500+ for a new phone or contract don't want to spend anymore on their phone and there is nothing Google can do to change that mindset. Also many can't, it's not even a question of won't.

4. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Mobile app market has matured. Remember in the early days when people are willing to pay a dollar for a fart app. Now people just download app to consume required services such banking, shopping, flights weather and traffic information. App has to adopt a more traditional approach to sales. Advertisements and software trial. I know there a lot of useful free/cheap app that i use to replace the more expensive counterpart.

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