Google to give advertisers more qualified leads by eliminating accidental clicks on mobile ads

Google to give advertisers more qualified leads by eliminating accidental clicks on mobile ads
Google is looking to raise the value of mobile ads by eliminating accidental clicks. With recent studies showing that as many as 50% of clicks on mobile ads are accidental, clickthrough rates can be raised by these mistaken taps. This results in higher costs for advertisers. Companies end up paying for clickthroughs created by consumers not really interested in buying what the company is selling.

So Google is making some changes to block accidental clicks. One way is to block clicks that take place near the border of an ad's image. Consumers interested in learning more about an advertiser will have to tap closer to the center of the mobile ad. Google is also blocking taps made on an "install ad" that are near the app's icon. These ads try to get those browsing on their handset or tablet to install an app with a single click. But the "ad close" button is too close to the app's icon. Thus, those looking to exit the ad might end up accidentally loading an app on their device that they really don't want.

The third and final improvement being made by Google adds a short delay before an ad is "clickable." This way, users can have enough time to read the content of an ad before deciding whether to click for more information. By not allowing an ad to be clickable right away, it prevents some one not expecting to see an ad from becoming a waste of money for the advertiser.

By improving the quality of clickthroughs, Google says that conversion rates have risen 15%. Eliminating accidental clicks allows advertisers to receive more qualified potential buyers. As companies get better results from their mobile ads, they are going to turn around and spend more of their marketing budget on them. And that is exactly what Google wants to see.


source: GoogleAdWords via AndroidPolice

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12 Comments

1. bucky

Posts: 3795; Member since: Sep 30, 2009

I always thought the ads were designed to be clicked on easier. That's why they put them in such in your face places. The ads I see are super sensitive to click on and half the time it's while I'm just trying to scroll down.

5. BlackhawkFlys

Posts: 930; Member since: May 07, 2014

I would love visitors like you for my website.

8. waddup121 unregistered

Very nice

2. gaming64 unregistered

Google is an ad-wh0r€

3. Android_Lollipop

Posts: 155; Member since: May 05, 2015

That's why you get awesome free google services.

6. gaming64 unregistered

Yeah, their services are pretty awesome. I use Gmail as my number one e-mail app and Google as my number one search engine.

4. Android_Lollipop

Posts: 155; Member since: May 05, 2015

User will be more benefited from this because I usually end up accidentally clicking those ads and gets frustrated to close the ad webpage and come back to my app.

7. quakan

Posts: 1419; Member since: Mar 02, 2011

How about banning ads that take complete control of your phone or tablet? I'm talking about the ads that as soon as you try to load a webpage, you're redirected to the AppStore to download Candy Crush so then you have to close the AppStore and reload the webpage just get back to the content you wanted to see.

9. Ordinary

Posts: 2454; Member since: Apr 23, 2015

You must know that website owners put ads on those places not google.

10. quakan

Posts: 1419; Member since: Mar 02, 2011

I know. I was just venting a frustration with mobile advertising.

11. legiloca

Posts: 1676; Member since: Nov 11, 2014

Best Decision: No Ads At All!

12. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Yea then pay for website access, website owners should rather work on better placing and making them smaller and remove pop-ups.

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