Google releases beta AdMob SDK updated for Windows Phone 8

Google releases beta AdMob SDK updated for Windows Phone 8
Google may not think that Windows Phone has enough market share to spend resources building apps for the platform, but apparently the platform is big enough for Google to monetize it. Sure, Google already gets money for any ads you may see when browsing the web on WP, and it had an AdMob SDK so developers could place ads in apps; but, the AdMob hadn't been updated for Windows Phone 8 until now.

Google has released a beta version of the AdMob SDK which adds support for Windows Phone 8, so developers no longer have to rely on Microsoft Advertising for ads. But, while the SDK does have some good features, it is still lagging behind the Android and iOS versions of the SDK. The WP8 AdMob SDK supports creating an AdMob banner view from code, embedding an AdMob banner directly in an XAML file, showing full-screen interstitial ads, and registering for ad events such as succeeding or failing to receive an ad. 

But, unlike the Android and iOS versions, AdMob for WP8 does not include ad network mediation, support for DoubleClick for publishers, searching ads for mobile apps support, and MRAID support. Google's delay in adding WP8 support to AdMob goes to show how little revenue the platform generates for Google; and, just as telling, AdMob still doesn't support Windows RT. 

FEATURED VIDEO

4 Comments

1. djripster

Posts: 141; Member since: Dec 10, 2011

Its frustrating that Google doesn't release their apps for Windows Phones...

4. underbc

Posts: 22; Member since: Nov 28, 2012

lol? microsoft took many years just to think release microsoft office to android .. it's business man ..

2. aditya.k

Posts: 496; Member since: Mar 10, 2013

So this can also indicate they have started working G Apps for WP8??

3. Cyberchum

Posts: 1011; Member since: Oct 24, 2012

Huh Google, you want to make money off the platform but cares less when it comes to making apps for it? W2G.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.