Google releases 4 "at a glance" Android Wear commercials

Google releases 4
As we talked about yesterday in regards to whether Apple should release the iWatch sooner or later, the big worry for Apple has to be Android Wear. The smartwatch market still hasn't sorted itself out; manufacturers haven't settled on what a smartwatch should be, and users don't know exactly why they would need one. Wearables need a platform to take the reins and point the way forward. Google is doing just that with Android Wear and its tenets of quick, relevant, glanceable information, and voice commands.

So, it shouldn't be a surprise that those are the themes in four new Android Wear commercials that Google has released. There are really three short spots for Android Wear, showing different scenarios with glanceable info (traffic alerts), and voice commands (Google search and texting). The fourth spot is basically just a mashup of the other three with another feature tossed in (incoming call alerts). The shorter spots all feature the LG G Watch, but the longer one also includes the Samsung Gear Live and the unreleased Moto 360. 

The commercials are well done, and show some useful times when it would be easier to interact with a smartwatch rather than pulling out your phone. The major exception is obviously the incoming call feature, because the answered call isn't handled with the watch, but rather through the phone. Another interesting note is that the commercials do little to hide the fact that the Gear Live and G Watch look very large and silly on women's wrists. Maybe the Moto 360 will help with that, but Android Wear definitely needs some hardware for women. 


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6 Comments

1. jove39

Posts: 2146; Member since: Oct 18, 2011

Moto 360...waiting!

2. AlikMalix unregistered

Too much money for so little convenience. I would even go as far as saying that if apple does not do something like this - i would ridicule that too as cost of these will not justify means. I think a smart watch should be its oennproduct that can pair to a phone but should not be necessary to be fully functional - then u will have a product worth $300+

3. DocOc

Posts: 143; Member since: Apr 23, 2014

Yeah, I just don't see these smart watches going anywhere in their current form/function. Some people will buy them for the novelty, but they don't add a great deal in terms of new functions or convenience. It's basically just like a phone with a really small screen which no one likes anymore.

4. donphone

Posts: 64; Member since: Oct 20, 2013

The convenience is in not having to pull your phone out of your pocket/purse, or having to go grab your phone from your desk/drawer/table, to see quick notifications. Also, since it's on your wrist if you're hands are busy such as carrying items/cycling/driving you can still glance information quickly without reaching for the phone. I think android wear is on the right track, the cost of the devices is something that I believe needs to be justified by demand. Personally, I'm looking forward to the Moto 360, I think it'll reduce the amount of times I reach for my phone by at least half throughout the day.

5. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I love my Samsung gear watch.

6. kent-gaga

Posts: 609; Member since: Apr 10, 2012

after a few days of using Lg Gwatch i think Android Wear still has a loooooooooooong way to go i mean when i say "play music" i mean play the f*cking music on my phone not "search for "play music" on the internet for god sake =.= and when the watch misheard what you said, for example the content of a text you wanna send there's no way you can undo it without touching the screen what the damn hell was that?

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