Is Apple better off releasing the iWatch now, or in one year?

This article may contain personal views and opinion from the author.
Is Apple better off releasing the iWatch now, or in one year?
There are quite a lot of opinions and rumors going around concerning the Apple iWatch. Some think the device will be announced next month, others say it won't be released until early next year, and at least one person out there thinks that Apple should wait another year before releasing its first product into the wearable space. We can't really say what Apple will choose to do, but we can certainly examine the various possibilities, and the potential consequences of each path. 

The idea that Apple should wait for another year before releasing the iWatch comes from Sammy the Walrus IV on Twitter, a user who frequently has astute commentary when it comes to Apple. Sammy said recently, "Seeing some compare pre-iWatch smartwatches to pre-iPhone smartphones. Slight problem: Pre-iPhone smartphones actually were being bought." Sammy goes on to say that if it were his choice, he would delay the iWatch by one year, release the larger iPhone and start to give users more of an idea why smartwatches are valuable products that can make great companions to smartphones. It's certainly an interesting take, and one that definitely has merits in the thinking. 

Why Apple should wait

Historically, Apple has had its best successes when it releases a product into an established market. The idea of portable music wasn't new, nor was the usage of MP3s when Apple released the first iPod. There were successful MP3 players on the market before the iPod, including the Diamond Rio, the Creative Nomad, and the Archos Jukebox. But, the Apple iPod and iTunes combination changed the market when it was released. Similarly, cell phones had a long history before the iPhone, and there were successful smartphones as well, mostly from BlackBerry and Nokia with Symbian. However, once again, the Apple iPhone changed the game, and popularized the trend of killing off physical keyboards in favor of full touchscreens. 

The smartwatch market is still very young, and hasn't established itself in the same way as those other examples. There are only about half a dozen smartwatches of any note - two Android Wear devices, the Samsung Gear watches, the Pebble, and the Sony SmartWatch. Overall, smartwatches are still devices that are only attracting the tech elite and enthusiasts. They are very much niche devices, because the general public has not yet come to understand the value of a smartwatch. Frankly, many manufacturers still haven't sorted out that mystery, which means there is no real consensus on what functionality is best for a smartwatch. Some try to do too much, some are very minimal, some focus on fitness tracking, and others don't. 

So, Sammy does have a valid point, from this perspective. Apple might well be better served to allow the market to find its way a bit more. Allow manufacturers and users to figure out what works best on a smartwatch, and how it can best add value to people's lives. Then, Apple can come in as it has before and change the game. That's Sammy's idea (extrapolated from the limitations of Twitter), and it makes quite a bit of sense. However, we don't necessarily agree that it is the best path for Apple. 

Why Apple should release the iWatch ASAP

Here's why we're not so sure that Sammy's view is correct: that logic only works when talking about a product that consumers are familiar with. People understood what cell phones were before the iPhone came out, and there were relatively successful smartphones; but, people didn't necessarily see the value in smartphones or understand how much better they could be until the smartphone revolution came. Even once the iPhone came out, there were plenty of people who still didn't see the value because of the extremely high price tag, plus the fact that there were no third-party apps, and it still used the slow EDGE data network. The iPhone really didn't take off until the 3G came out the year later. 

Then, there is also the other major Apple product that we didn't mention yet: the iPad. There were tablets in existence before the iPad, but the tablet market was much more like the smartwatch market. Tablets were a niche device that had found use with doctors and some students, but that's about it. Windows was in no way optimized for touch, so the overall experience was a bit of a mess. There were a couple Android tablets on the market as well, but they were using software that was in no way optimized for the larger display size. Manufacturers didn't know what would make for a successful tablet, and consumers didn't see why a tablet would be a valuable product to own. 

That's the market that the iPad was released into. Apple wasn't changing an established market so much as launching a new one. Now, the devices that existed before the iPad are considered Tablet PCs, and we are only now coming back to the idea of a tablet/PC hybrid. Apple told users why tablets were a valuable products. Apple showed that tablets could be great devices for media consumption and gaming. They were better for reading or watching video than a small phone, and you could have more immersive games on the bigger screen. And, consumers bought it. The market seems to be shifting back towards devices that can excel at both consumption and productivity, so tablets have hit a rough patch, but it still stands that the iPad was a success when first released into a market where consumers were not buying tablets. 

The original iPhone was a great learning moment for Apple, and waiting to release the iWatch would take away that learning moment. The first iWatch doesn't necessarily need to be a huge success, because the expectations will be a bit lower. Expectations are usually higher for Apple in general; but, if Apple waits one year for the smartwatch market to mature a bit before releasing the iWatch, it will lead to much higher expectations for Apple. The competition will have more of a chance to find its way, and attract its own customers. 

Android already dominates the smartphone market, which could mean that users would look to Android Wear for smartwatches, because it would better compliment the smartphones they already own. There are only two Android Wear devices right now, but we know the Moto 360 is coming soon, as is an announcement from Asus about an Android Wear device. If all of the rumors prove true with the Moto 360, it could be the device that the smartwatch early adopters really want - beautiful classic design, premium materials, wireless charging, and acceptable (though not great) battery life. If Apple waits another year to release the iWatch, it will not only give all other Android Wear makers a chance to hit the market, but it will give Motorola specifically another year. Android Wear is good software already, and there are enough hardware makers in Google's camp, that Apple might not be able to afford losing a whole year to Google. 

Regardless of if Apple were to release the iWatch now or in a year, the smartwatch market will still need time to come into its own, and right now Android Wear has the inside track on shaping the smartwatch market. Apple can't give Android Wear too much of a head start, because Android hardware makers notoriously iterate hardware faster than Apple, and Google iterates software faster. If Apple releases sooner, it gives Apple time to learn better where the market is going, and grow with it before releasing the second generation iWatch. But, more importantly, it would allow Apple to exert more control over where the smartwatch market will go, as it did with the iPad. Apple obviously believes that health and fitness tracking should be a focus, as evidenced in Healthkit, and releasing now would allow Apple more time to push that vision. Waiting would give too much control to Google and Android Wear, especially with the early adopter crowd, which is the real key to the game. 


It is definitely true that if you are going to compare the iWatch with the original iPhone, you could come to the conclusion that Apple might be better served in waiting one year before releasing the iWatch. But, we don't think that's the comparison that should be made. The iWatch and smartwatches in general have much more in common with tablets than phones. Smartwatches are necessarily companion devices right now. In time, they could break free and have great solo careers, but even if you take away the need to tether to a smartphone, smartwatches are still companion devices. 

It is far more useful to own a smartphone alone than it would be to own a dumbphone and a tablet, or smartwatch. Smartphones are inherently more useful. Tablets are big and clunky for many tasks, and smartwatches are too small and difficult to interact with for long stretches of time or for advanced tasks. Because of that, smartphones are more of a necessity for consumers, while tablets and smartwatches are luxury devices. The only people in the market for those devices are those with the extra cash to spend. 

Those early adopters will have a lot of influence in the market, because as the cost of smartwatches falls and more consumers want to buy, those early adopters will be the ones asked for advice on what to buy. Apple needs to capture those early adopters as soon as possible and dictate the market as much as it can. The iPhone still holds a good amount of market share when it comes to the high-end market, which contains a far higher proportion of users who can afford luxury devices like a smartwatch. Android is steadily taking market share, and an iWatch could help in keeping users in the Apple camp. That's why we think Apple should (and likely will) release the iWatch sooner rather than later. 

reference: Sammy the Walrus IV 1 & 2



1. syncronyze

Posts: 103; Member since: Apr 26, 2014

"It's a good thing PhoneArena never writes these articles about the Moto 360 or any other smartwatch," said no-one ever.

2. Topcat488

Posts: 1417; Member since: Sep 29, 2012

I'll Never buy the first iteration of the iWatch but Apple could buy out Casio and put the Apple Logo on it and make Billions of dollars... Ain't it all about making money with Apple, and sorry "syncronyze" but this is a Apple article.

16. damokles unregistered

lol, don't steal Jimmy Kimmel's ideas. But you ain't that wrong though.

3. javy108

Posts: 1004; Member since: Jul 27, 2014

I think iWatches would be so so sooo overpriced and I dont think would be that necesary.

4. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

This is what happen when there are not news coming from Apple. ROTFL The menial media must invent such pathetic articles EVERY DAY, and make fool of themselves, just to keep Apple alive.

17. AlikMalix unregistered

What is wrong with you?

5. naittosan

Posts: 243; Member since: Jun 28, 2014

I think they might as well put one out, can't be any worse then the junk that everyone else put out.

6. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Just release the iWatch. It's a good combo for iPhone 6s 5.5" screen size.


Posts: 2315; Member since: Jul 30, 2011

iThink the day after never would be a jolly good time. All they really have to do is put an iClock in that Nano Pod and they are GOOD-TA'-GO!

8. nctx77

Posts: 2540; Member since: Sep 03, 2013

So, what makes this guy think that the landscape of smart watches will be so different in one year? If there is no iwatch this year, then next year will be more of the same until the iwatch comes out. What this guy is saying is the dumbest thing I ever heard . Sony, samsung ands Pebble have been making watches for a while now. Samsung comes out with a watch every two months, but they are all the same except software.

11. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Despite your tone, you did have a point. I needed to talk more about Android Wear, so I edited the end section leading into the conclusion.


Posts: 2315; Member since: Jul 30, 2011

That's right Michael, you tell him!!

9. JakeLee

Posts: 1021; Member since: Nov 02, 2013

The smart watch market won't be established at all until something really new, attractive arrives. People are so used to having nothing around their wrists. It's not about the prices.

10. Guti986

Posts: 78; Member since: Dec 26, 2013

Queue the moto 360. I agree completely

12. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

I am really waiting for Apple SmartPants. When it's time to relieve myself, I won't even have to unzip. Just use voice commands to Siri in my SmartPants. If the urinal has an iBeacon, I might not even have to say anything, so my bros won't have to hear me talking to my pants. Hopefully my girlfriend will also get some Apple SmartPants and change her SmartPants security settings so I can give her SmartPants voice commands too. I am not really sure what this SmartWatch craze is about. SmartPants are going to be so much more fun.

13. naittosan

Posts: 243; Member since: Jun 28, 2014

I'll buy a watch when it can do everything a high end smart phone can do,and instead of having to read anything it will read it for me through an ear plug. Plus it will never need charging because it will have a nano nuclear reactor in it.

15. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

"Historically, Apple has had its best successes when it releases a product into an established market. The idea of portable music wasn't new, nor was the usage of MP3s when Apple released the first iPod." There was absolutely no established market for mp3 players before the iPod. There were devices that were popular in the tech sphere (which was a LOT smaller back then), but the average Joe was only just realising the existence of mp3 files. For all intents and purposes the iPod was "the first"... The iPod; the only Apple product I've ever owned, and all because of that absolute horror that is iTunes...

18. JMartin22

Posts: 2380; Member since: Apr 30, 2013

I think they need to unveil it this year, regardless of the risk that it might fail. Setting the cultural foundation as to who makes the only "one stop shop" for this niche product environment is important. Samsung will no doubt have more telecommunication events to push their presence in the smartwatch sector to help further establish themselves as the de-facto maker of these devices.

19. boosook

Posts: 1442; Member since: Nov 19, 2012

There's a great difference in this case compared to the past which PA didn't seem to consider: with the macintosh, ipod, iphone and ipad Apple entered in an already existing market (PCs, mp3 players etc) where products still had a primitive interface and were used only by tech-savy people (aka nerds… :-) ) and, by rewriting the rules of user interfaces, made them accessible to anyone. But in this case smartwatches are already on the market, are already beautiful (see the moto 360) and already have a usable interface, so how will Apple be able to differentiate? That's the question, and I thin that this time the iwatch will be nothing special, of course it will be a high quality product, but it's just something that Apple HAS TO release to keep up with the competitors.

20. bizwhizzy

Posts: 51; Member since: Aug 04, 2011

so basically you didn't even bother reading the article...

22. AlikMalix unregistered

I think boosook made a good post with good points. And it's relative to the article unlike the mindless bashing of apple users on this website.

21. nichbich

Posts: 3; Member since: Nov 19, 2013

stop sucking up to apple, its sad and pathetic......

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