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Google Play Store revenues mark astounding 90% quarterly increase, might catch up with Apple 2016

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Google Play Store revenues mark astounding 90% quarterly increase, might catch up with Apple 2016
Android seems to no longer be the free-for-all place in terms of developer efforts. Research firms are registering a 90% increase in Google Play Store revenues just in the first three months of the year, compared to the previous quarter.

That's really an incredible bump, stemming from the proliferation of Android devices alongside some Asian users idiosyncrasies, and the research companies are expecting that Google might even catch up with the almighty App Store of Apple three years from now, says Adam Daum, chief analyst at Canalys: "Although Google is catching up, Apple has such a head-start in revenues that, on present trends, we would not expect Google to overtake Apple until sometime in 2016."

We say almighty, as that's the reality in the app business - out of the $2.2 billion in total app revenue from all mobile platform shops, the App Store raked in $1.48 billion, or the astonishing 74% of the money amassed by the industry in the January-March period. Still, considering that Apple and Google take 30% of those revenues, it's obvious apps only account for a sliver of their mobile profits.

As far as the number of downloads go, Android has caught up with Apple to the tune of 90%, or even surpassed it, depending on whose research you read, but the Play Store revenue is still a fraction of what Cupertino rakes in.

Android devs making out like bandits are those selling in places like Japan and South Korea, where the proliferation of card and fantasy battle titles with the respective in-app purchases created a real gold mine once the users got hooked. South Korea has the largest smartphone penetration in the world, with 80% of its citizens owning one, so hooking up folks on addictive gaming titles seems to have been the silver bullet for Android's recent breakneck revenue growth.

source: Reuters

  • Options

posted on 22 Apr 2013, 03:04 6

1. Nathan_ingx (Posts: 4328; Member since: 07 Mar 2012)

90% increase?
Catch up in 2016? Really?
I think it will catch up in 18 months time from now.

posted on 22 Apr 2013, 03:47 2

3. tech2 (Posts: 3487; Member since: 26 Oct 2012)

As a matter of fact, its good that Google is not catching up with the revenues of Apple app store. Because when you consider the fact that Google matched 90% of Apple's App Store downloads the only logical explanation to this is that in Playstore more apps are free and less priced.

From consumers' point of view, revenues don't need to be matched but downloads should as it would encourage new developers to earn their revenues through ad.

posted on 22 Apr 2013, 04:06

5. TheMan (Posts: 493; Member since: 21 Sep 2012)

That's possible, although another reason may be the mix of downloads each store has. (I'm differentiating between product mix and download mix.) The App Store may offer better paid apps (I wouldn't know since I'm an Android lover) or the reverse, the Play Store offers better (and more popular) free apps.

posted on 22 Apr 2013, 03:53 2

4. anywherehome (Posts: 971; Member since: 13 Dec 2011)

probably, its time for enterprises to learn that with Android you can even copy a file or easily install any custom made app

I can not imagine any productivity with iPad without default app selection or free copy and open, nfc, select and translate etc etc etc.

really, just an iConboard from caves are iToys

posted on 22 Apr 2013, 03:09 2

2. PermanentHiatus (Posts: 267; Member since: 22 Jun 2012)

Yet they barely have any Tablet-optimized apps.

posted on 22 Apr 2013, 04:13

6. MartianMe (unregistered)

might catch up with Apple 2016"......WTF that's that means?

posted on 22 Apr 2013, 04:26 3

7. tech2 (Posts: 3487; Member since: 26 Oct 2012)

Whats not to understand ? Google will match Apple's App Store revenue in 2016.

You really are a Martian, aren't you ?

posted on 22 Apr 2013, 08:35

8. gmracer1 (Posts: 646; Member since: 28 Dec 2012)

At the end of the day, Google is still >Apple

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