Google Play Store revenues mark astounding 90% quarterly increase, might catch up with Apple 2016

Google Play Store revenues mark astounding 90% quarterly increase, might catch up with Apple 2016
Android seems to no longer be the free-for-all place in terms of developer efforts. Research firms are registering a 90% increase in Google Play Store revenues just in the first three months of the year, compared to the previous quarter.

That's really an incredible bump, stemming from the proliferation of Android devices alongside some Asian users idiosyncrasies, and the research companies are expecting that Google might even catch up with the almighty App Store of Apple three years from now, says Adam Daum, chief analyst at Canalys: "Although Google is catching up, Apple has such a head-start in revenues that, on present trends, we would not expect Google to overtake Apple until sometime in 2016."

We say almighty, as that's the reality in the app business - out of the $2.2 billion in total app revenue from all mobile platform shops, the App Store raked in $1.48 billion, or the astonishing 74% of the money amassed by the industry in the January-March period. Still, considering that Apple and Google take 30% of those revenues, it's obvious apps only account for a sliver of their mobile profits.

As far as the number of downloads go, Android has caught up with Apple to the tune of 90%, or even surpassed it, depending on whose research you read, but the Play Store revenue is still a fraction of what Cupertino rakes in.

Android devs making out like bandits are those selling in places like Japan and South Korea, where the proliferation of card and fantasy battle titles with the respective in-app purchases created a real gold mine once the users got hooked. South Korea has the largest smartphone penetration in the world, with 80% of its citizens owning one, so hooking up folks on addictive gaming titles seems to have been the silver bullet for Android's recent breakneck revenue growth.

source: Reuters

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8 Comments

1. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

90% increase? Catch up in 2016? Really? I think it will catch up in 18 months time from now.

3. tech2

Posts: 3487; Member since: Oct 26, 2012

As a matter of fact, its good that Google is not catching up with the revenues of Apple app store. Because when you consider the fact that Google matched 90% of Apple's App Store downloads the only logical explanation to this is that in Playstore more apps are free and less priced. From consumers' point of view, revenues don't need to be matched but downloads should as it would encourage new developers to earn their revenues through ad.

5. TheMan

Posts: 494; Member since: Sep 21, 2012

That's possible, although another reason may be the mix of downloads each store has. (I'm differentiating between product mix and download mix.) The App Store may offer better paid apps (I wouldn't know since I'm an Android lover) or the reverse, the Play Store offers better (and more popular) free apps.

4. anywherehome

Posts: 971; Member since: Dec 13, 2011

probably, its time for enterprises to learn that with Android you can even copy a file or easily install any custom made app I can not imagine any productivity with iPad without default app selection or free copy and open, nfc, select and translate etc etc etc. really, just an iConboard from caves are iToys

2. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

Yet they barely have any Tablet-optimized apps.

6. MartianMe unregistered

might catch up with Apple 2016"......WTF that's that means?

7. tech2

Posts: 3487; Member since: Oct 26, 2012

Whats not to understand ? Google will match Apple's App Store revenue in 2016. You really are a Martian, aren't you ?

8. gmracer1

Posts: 646; Member since: Dec 28, 2012

At the end of the day, Google is still >Apple

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