Apponomics: lion's share of Q1 app revenue went to Apple, while Google Play raked in the most downloads
Analysts keep saying that the app and smartphone industry is now starting to mature, meaning less explosive growth, but the latest piece from Canalys, whose App Interrogator covers major application shops in 50 countries, begs to differ.
"Downloads from Apple’s App Store, Google Play, the Windows Phone Store and BlackBerry World – climbed 11% in Q1 2013 worldwide over the Q4 2012 total, while direct revenue from paid-for apps, in-app purchases and subscriptions combined grew by a slightly more modest 9%. Combined, downloads from the stores totaled more than 13.4 billion, and revenue reached $2.2 billion (before revenue sharing is taken into account)."
Still, growing at more than ten percent a quarter can be considered rapid increase, and $2.2 billion in revenue is an amount starting to shape up as a separate industry, which didn't exist just a few short years ago. As usual, Apple accounted for the lion's share of revenues here, with iOS apps raking in 74% of all revenue, whereas Google's Play Store saw the largest number, at 51% of the total 13.4 billion app downloads. That's why Canalys researches want to see the emergence of a healthy third contender to challenge the Apple-Google duopoly in the field:
If we calculate the 30% cut that mobile platform providers are taking, however, their revenue from apps will amount to peanuts, compared to what they are taking in from their core businesses, which only goes to show how apps democratized software sales for us consumers, and something you had to dole out many bucks for before, is now free or very, very cheap.