Google Pixel and Pixel XL: preliminary specs review and comparison
Google doesn't want to get too flashy for some reason
Google and HTC envisioned a clean, understated design for the Pixel and Pixel XL. Fans of flashy phones will probably find the Google duo looking too tame for their tastes, opting for something like the Galaxy S7 edge instead. Still, the handsets allegedly feature two-tone black and grey finishes. The Pixel XL boasts a metal frame, and the same could be true for the Pixel as well – Google has no reason to create another plastic smartphone considering high-end smartphones are consistently made of metal. Both devices are free of home buttons and capacitive keys, while also featuring rear-positioned fingerprint scanners.
Additionally, both devices are IP53-certified for being splash-proof – that is, you can't take a shower or swim with them, but they will stand the rain. Most high-end smartphones of today, like the iPhone 7 or the Samsung Galaxy S7, feature the full IP67/68 certification for complete waterproofing, though. But the IP53 conformity is an upgrade over the Pixel and Pixel XL's predecessors, the Nexus 5X and Nexus 6P, which lacked such protection.
No experiments with resolution and color are expected here
HTC 10 (5.2 inches) and the LG V20 (5.7-inch) come close to these sizes. It's not yet known whether the displays use LCD or OLED technology, but both are viable choices in this day and age.
Qualcomm's latest Snapdragon 821 chip might run the show, but that's not all there's to it
Google-branded smartphones have always existed to showcase the latest Android version in the best possible light. Hence, the Pixel and Pixel XL's strong spec sheets make perfect sense. They are both expected to be powered by Qualcomm's latest premium-tier processor, the Snapdragon 821, paired with 4GB of RAM and at least 32GB of storage – probably not expandable, considering Google's past smartphones.
Still, benchmarks show that Apple's A10 Fusion processor, found in the iPhone 7 devices, is the most powerful piece of mobile silicon in the industry. Despite that, the Pixel and Pixel XL should to offer exemplary performance and smooth everyday usage, especially considering they run a "clean" version of Android 7.0 with only Google's services installed as added-on software (which might change if the Pixel smartphones are to be sold via carriers).
Leaked data has also pointed out to a 3450mAh battery for the Pixel XL, and perhaps a 3000mAh or so unit for the smaller Pixel. Considering current high-end Android smartphones, such as the Samsung Galaxy S7 edge (3600mAh) and the LG V20 (3200mAh) have battery capacities in the same ballpark, the Pixel and Pixel XL have adequate battery capacity by today's standards, and ought to last at least a day of normal usage.
Google isn't toying around with dual cameras – a missed opportunity?
Rather than experimenting with dual camera setups, Google is sticking to a safe and proven formula. Reportedly, the Pixel and Pixel XL will feature 12MP Sony IMX378 rear cameras and 8MP Sony IMX179 front cams. These sensors are expected to be a worthy upgrade over the ones used in the Nexus 5X and 6P, producing sharper and better-lit shots. This camera configuration sounds capable and is in-line with what's expected from a high-end smartphone nowadays.
Google smartphones are privileged to running the absolute latest Android version
The Google Pixel and Pixel XL will be among the first smartphones to ship with Android 7.0 Nougat, the latest version of the operating system. Reportedly, they could run an even more up-to-date Android 7.1 build, which might bring features such as double-tap to wake, a Restart option in the power menu, and a Night Light feature that filters out the blue light emitted from the display, optimizing it for comfortable night reading.
Google will have to invest in heavy marketing in order to be competitive
In the past, Google took a reserved approach to marketing its own Nexus Android phones. But with the new Pixel and Pixel XL, Google seems to be very serious about being a device maker and seller this time around. The new handsets have been treated to a substantial marketing campaign that saw major advertisements pop up across the United States and Europe in anticipation of their October 4th launch. Google wants people outside technological circles to know about the Pixel smartphones, and hopefully convince them to buy a Google-branded smartphone.
While Nexus devices used to be sold with thin profit margins and priced quite competitively, the new Pixel handsets are expected to bear the standard flagship smartphone price tags north of $600. This might make them a tougher sell, considering there are competing models with more elaborate and interesting designs, and more forward-looking technology, such as complete waterproofing and dual cameras.