Google Pixel 2 shows the largest bump in activations during the Christmas holiday weekend

Google Pixel 2 shows the largest bump in activations during the Christmas holiday weekend
Despite recent reports revealing multiple issues with the Google Pixel 2 and Google Pixel 2 XL (mostly with the screen and speaker), the two handsets enjoyed a surprisingly strong Christmas weekend and showed more growth in activations than the Apple iPhone X and the Samsung Galaxy Note 8. The percentage increase is computed by subtracting the number of activations from the Christmas holiday weekend compared to the average number from the prior three weekends. A phone is considered to be activated once it starts opening and using apps.

At the top of the list is the Google Pixel 2, which had a bump of 38.41% in activations last weekend. The Google Pixel 2 XL is second, with a 31.41% hike over its recent weekend hook-ups. The Apple iPhone X takes third place with a 28.72% increase, followed by the Apple iPhone 8 (17.7%) and the Apple iPhone 8 Plus (13.98%) to round out the top five. The Samsung Galaxy Note 8 and the Samsung Galaxy S8 are 9th and 10th with 9.5% and 2.78% hikes in activations, respectively. The Pixel 2 and Pixel 2 XL were helped by a number of promotions at Verizon, Best Buy, Project Fi and in the Google Store.

Localytics also discovered that while the Christmas weekend was better for iPhone sales this year compared to last year, the holiday weekend that just passed could not beat out the 2015 activation numbers. Lastly, the analytics firm reported that the iPhone X now makes up 5.28% of active iPhone models. The Apple iPhone 7 (19.31%) is the most widely used variant of Apple's smartphone followed by the Apple iPhone 6s (16.86%) and Apple iPhone 6 (14.42%).

We apologize for the previous version of this story that was based on a misunderstanding.

source: Localytics

Related phones

Pixel 2
  • Display 5.0 inches
    1920 x 1080 pixels
  • Camera 12.2 MP (Single camera)
    8 MP front
  • Hardware Qualcomm Snapdragon 835, 4GB RAM
  • Storage 128GB, not expandable
  • Battery 2700 mAh
  • OS Android 10
Pixel 2 XL
  • Display 6.0 inches
    2880 x 1440 pixels
  • Camera 12.2 MP (Single camera)
    8 MP front
  • Hardware Qualcomm Snapdragon 835, 4GB RAM
  • Storage 128GB, not expandable
  • Battery 3520 mAh
  • OS Android 10



49. boomski17

Posts: 10; Member since: Jun 23, 2017

What is 100% on this chart?

44. midan

Posts: 3269; Member since: Oct 09, 2017

So this confirms what we already knew, iPhone X sales are very strong, also according to mixpanel iPhone X share from all the iPhones is already 6%

42. FeloniusMonk

Posts: 18; Member since: Oct 25, 2017

If they're counting one activation for every RMA'd phone, that's about 5 activations per Pixel 2 owner, right?

41. dmsrfl

Posts: 76; Member since: Sep 21, 2012

This is surprising news. I've only run into one other person who owns a Pixel 2 XL. I guess the advertising is paying off.

35. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

Why are so many of y’all so concerned with the X sales, and it failing? That is so stupid lol.

40. aegislash

Posts: 1540; Member since: Jan 27, 2015

They're just hoping it failed....simple as that. The iPhone X hurts them so badly that they want to see it fail. Darkk, seeing as these comment sections are nothing but grade school all over again lately...I guess that means we aren't allowed to sit at the cool kids lunch table, because we contributed to the sales of the X?

45. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

Lol...well said bro. It makes no sense at all, to hang out waiting on a Certain company to fail. I just don’t get it.

34. dnomadic

Posts: 450; Member since: Feb 20, 2015

2 all the comments concerning inaccuracy in the data is because the article was posted this morning and it was was reposted 2 hours ago that is why you will see comments that are 6 hours old on 2 hour old article....

25. whatev

Posts: 2457; Member since: Oct 28, 2015

This percentages are made according to sales for each device which makes it for the iPhone X the best selling device on this holiday weekend (and perhaps the 8 and 8 plus could be outselling the pixels), I’m surprised that iPads are outselling other smartphones, it seems like those rumors trying to drag down apple aren’t real. The only thing that I think it will hit apple negatively is the slowing down thing that I hope it will harass apple till they f***ing regret doing it and find solution not to do this on older devices

19. cnour

Posts: 2305; Member since: Sep 11, 2014

21. aegislash

Posts: 1540; Member since: Jan 27, 2015

43. iushnt

Posts: 3182; Member since: Feb 06, 2013

So iPhone 7 has the highest activation ratio. Good info.

47. Back_from_beyond

Posts: 1486; Member since: Sep 04, 2015

Do you have any idea how biased numbers from companies like that can be? They depend heavily on the inclusion of their tracking solutions into apps/websites/ads on devices. You can ask 10 different companies the same question and they'll all come up with wildly varying statistics. Unreliable to say the least. For years Apple would only use statistics that came from a company that almost exclusively gathered data on iOS devices about how people used them and on only 10% Android devices, so naturally Apple looked good in those numbers.

14. makatijules

Posts: 835; Member since: Dec 11, 2017

Are these numbers correct?

17. midan

Posts: 3269; Member since: Oct 09, 2017

If X is selling poorly, can we just say all Android phones are selling extremely poorly?

18. midan

Posts: 3269; Member since: Oct 09, 2017

Why you edited your comment? Couldn't stand behind the words you said?

32. dnomadic

Posts: 450; Member since: Feb 20, 2015

The article was incorrect initially

12. Venom

Posts: 4095; Member since: Dec 14, 2017

All I got was a KeyONE. I wish I could have gotten a Pixel 2.

36. Subie

Posts: 2465; Member since: Aug 01, 2015

I wish I could've gotten a KEYone and a Pixel2. But unfortunately for me neither was under the tree. Naughty list for me I guess...

10. midan

Posts: 3269; Member since: Oct 09, 2017

Where they got these? Sounds impossible, Sametime elsewhere "Apple may have missed its expectations for iPhone X sales during the 2017 holiday season but that doesn’t mean the Cupertino Company isn’t still king in the United States. According to data from Flurry, an analytics firm owned by Yahoo, 44 percent of new smartphone and tablet activations were for Apple products. Samsung came in second with new device activations with 26 percent and then it falls off from there. Other smartphone companies, like Huawei, Xiaomi, Motorola and LG, did not see more than 5 percent of activations. Google, despite its well-reviewed Google Pixel 2, did not receive enough activations to chart. “ Google is once again missing from this chart, despite the fanfare around the launch of the Pixel 2. It is safe to say that due to limited phone models (4) and lack of consumer mindshare, the Pixel is failing to pique users’ interest,” Chris Klotzbach, Director at Flurry, wrote in the study." This sounds right

6. WakaFlakaD

Posts: 576; Member since: Apr 30, 2011

Thanks to Verizon with $300 off

5. Cat97

Posts: 2059; Member since: Mar 02, 2017

There is something really wrong with these statistics, I don't even have to look deep into it to realize this.

7. luis.aag90

Posts: 279; Member since: Aug 12, 2014

Yup, I noted the same. The numbers from the first chart just don't add up.

4. dnomadic

Posts: 450; Member since: Feb 20, 2015

Am I reading this wrong... On second look it seems like these numbers represent percentages by OS. Otherwise the numbers don't add up. Which would mean the Number of Apple devices sold and activated over the holidays was likely much higher than the number of Pixels sold.

11. tedkord

Posts: 17520; Member since: Jun 17, 2009

It's about individual devices, not OS.

13. AngelicusMaximus

Posts: 796; Member since: Dec 20, 2017

I'm pretty sure he's right. The numbers are clearly incorrect because they add up to well over 100%. Those percentages more than likely represent the portion of activations within the OS which means there's no way to know what sold more unless we know the total number iOS & Android devices sold over the time period. This article has it all wrong.

27. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

Let me explain They don't add to 100% because they are not compared to each other Each phone's activation is compared only to itself before christmas So if 10 000 HTC U11 phones were activated before 3 weeks and in christmas it was 11 000 HTC U11 phones were activated then the increase is 10% While if Apple sold 40 000 iphone 8 before and 60 0000 iphone 8 at christams then the increase would be 5% Numbers in my comment are assumptions and doesn't represent the actual real numbers

31. dnomadic

Posts: 450; Member since: Feb 20, 2015

They changed the article.... It was originally stated differently that is why you see alot of comments regarding the article.... I posted when the article was fresh hours ago, the article was removed, corrected and they just reposted minutes ago

50. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

Ahh, I got it , thanks for clarification

2. dnomadic

Posts: 450; Member since: Feb 20, 2015

People love a good Gimmick. I love my Pixel 2 xl (save for the FPS touch screen issues), but I think others are drawn by the gimmicky commercial for Stickers. I was drawn by the discounts that could be had at various stores ($300 off), camera, and the hope that Google will fix the few remaining bugs at a rapid (not snails) pace. GOOGLE: FIX THE MULTI-TOUCH IN FPS GAMES you jacking up my K/D ratio.

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