Google Pixel 2 shows the largest bump in activations during the Christmas holiday weekend

Google Pixel 2 shows the largest bump in activations during the Christmas holiday weekend
Despite recent reports revealing multiple issues with the Google Pixel 2 and Google Pixel 2 XL (mostly with the screen and speaker), the two handsets enjoyed a surprisingly strong Christmas weekend and showed more growth in activations than the Apple iPhone X and the Samsung Galaxy Note 8. The percentage increase is computed by subtracting the number of activations from the Christmas holiday weekend compared to the average number from the prior three weekends. A phone is considered to be activated once it starts opening and using apps.

At the top of the list is the Google Pixel 2, which had a bump of 38.41% in activations last weekend. The Google Pixel 2 XL is second, with a 31.41% hike over its recent weekend hook-ups. The Apple iPhone X takes third place with a 28.72% increase, followed by the Apple iPhone 8 (17.7%) and the Apple iPhone 8 Plus (13.98%) to round out the top five. The Samsung Galaxy Note 8 and the Samsung Galaxy S8 are 9th and 10th with 9.5% and 2.78% hikes in activations, respectively. The Pixel 2 and Pixel 2 XL were helped by a number of promotions at Verizon, Best Buy, Project Fi and in the Google Store.

Localytics also discovered that while the Christmas weekend was better for iPhone sales this year compared to last year, the holiday weekend that just passed could not beat out the 2015 activation numbers. Lastly, the analytics firm reported that the iPhone X now makes up 5.28% of active iPhone models. The Apple iPhone 7 (19.31%) is the most widely used variant of Apple's smartphone followed by the Apple iPhone 6s (16.86%) and Apple iPhone 6 (14.42%).

We apologize for the previous version of this story that was based on a misunderstanding.


source: Localytics

Related phones

Pixel 2
  • Display 5.0" 1080 x 1920 pixels
  • Camera 12.2 MP / 8 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2350 MHz
  • Storage 128 GB
  • Battery 2700 mAh
Pixel 2 XL
  • Display 6.0" 1440 x 2880 pixels
  • Camera 12.2 MP / 8 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2350 MHz
  • Storage 128 GB
  • Battery 3520 mAh

FEATURED VIDEO

44 Comments

1. josephnero

Posts: 779; Member since: Nov 16, 2011

Hippies turning to google now?

3. dnomadic

Posts: 402; Member since: Feb 20, 2015

I hope so. Need them to crossover so Android will begin to get equal treatment from Third Party App Developers. Also this will make google pay closer attention to details when they release their products (I am a Pixel user and Lover)

9. daniyal_05

Posts: 93; Member since: Nov 15, 2017

IphoneX isn’t even selling that well

33. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

We know, you never stop reminding us.

39. piyath

Posts: 2445; Member since: Mar 23, 2012

iPhone users don't have to upgrade their iPhone every year because iPhones are long lasting devices and performs so well even after 2-3 years. Android phones on the other hand begin to lag after 3-6 months of use and there will be lots of bugs, errors, lags and stutters all over the place thus users will have to change their phones every years most probably. All these sales numbers iPhone X, 8 and 8 plus are getting mainly from very old iPhone users (4,4S,5,5S) which are very little and switchers from android to iOS.

46. Josematame

Posts: 1; Member since: Dec 28, 2017

This is definitely not a good time for this comment. In the light of the latest news about lagging iPhones, batteries deteriorating after a year of usage. Not a valid point at this time

48. zebraman

Posts: 59; Member since: Sep 11, 2013

Iphone X isn't selling very well.

38. piyath

Posts: 2445; Member since: Mar 23, 2012

iPhone X is sold almost 35 million units since it was unveiled on November 3rd. That means within JUST 2 months it sold 35 million (probably more than that). What are the numbers of the Googles s**tty Pixel 2/ 2xl?? How many units have they sold?? I'm 100% certain they haven't passed even the 1 million mark world wide since their launch up until now.

15. makatijules

Posts: 835; Member since: Dec 11, 2017

It already should have been getting equal treatment. If a Devs doesn't have quality apps, it shouldn't be allowed in the store

23. vincelongman

Posts: 5677; Member since: Feb 10, 2013

Man PhoneArena never miss a chance to take potshots at Google (or Samsung) and praise Apple This article starts with: "Despite recent reports revealing multiple issues with the Google Pixel 2 and Google Pixel 2 XL (mostly with the screen and speaker)" Meanwhile the iPhone X sales article starts with: "While iPhone X users seem to be loving their new phones"

28. NarutoKage14

Posts: 1318; Member since: Aug 31, 2016

Can't take jabs at Apple if you want to keep getting event invites and free review hardware.

37. piyath

Posts: 2445; Member since: Mar 23, 2012

Even though iPhone sells very well in millions every year if the 2017 models cannot beat the sales of 1952 sales it's gonna be the end of the world, so Apple is gonna be doomed soon. But when Pixel 2 out of no where has come to the market and selling a lil bit better just for one weekend OMG it is the best thing happened to this world......LOL

8. Peacetoall unregistered

Lmao.

20. scarface21173

Posts: 660; Member since: Aug 17, 2014

Google need to open shops on the highstreet, they would sell a lot more products.

2. dnomadic

Posts: 402; Member since: Feb 20, 2015

People love a good Gimmick. I love my Pixel 2 xl (save for the FPS touch screen issues), but I think others are drawn by the gimmicky commercial for Stickers. I was drawn by the discounts that could be had at various stores ($300 off), camera, and the hope that Google will fix the few remaining bugs at a rapid (not snails) pace. GOOGLE: FIX THE MULTI-TOUCH IN FPS GAMES you jacking up my K/D ratio.

4. dnomadic

Posts: 402; Member since: Feb 20, 2015

Am I reading this wrong... On second look it seems like these numbers represent percentages by OS. Otherwise the numbers don't add up. Which would mean the Number of Apple devices sold and activated over the holidays was likely much higher than the number of Pixels sold.

11. tedkord

Posts: 17312; Member since: Jun 17, 2009

It's about individual devices, not OS.

13. AngelicusMaximus

Posts: 674; Member since: Dec 20, 2017

I'm pretty sure he's right. The numbers are clearly incorrect because they add up to well over 100%. Those percentages more than likely represent the portion of activations within the OS which means there's no way to know what sold more unless we know the total number iOS & Android devices sold over the time period. This article has it all wrong.

27. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

Let me explain They don't add to 100% because they are not compared to each other Each phone's activation is compared only to itself before christmas So if 10 000 HTC U11 phones were activated before 3 weeks and in christmas it was 11 000 HTC U11 phones were activated then the increase is 10% While if Apple sold 40 000 iphone 8 before and 60 0000 iphone 8 at christams then the increase would be 5% Numbers in my comment are assumptions and doesn't represent the actual real numbers

31. dnomadic

Posts: 402; Member since: Feb 20, 2015

They changed the article.... It was originally stated differently that is why you see alot of comments regarding the article.... I posted when the article was fresh hours ago, the article was removed, corrected and they just reposted minutes ago

50. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

Ahh, I got it , thanks for clarification

5. Cat97

Posts: 1863; Member since: Mar 02, 2017

There is something really wrong with these statistics, I don't even have to look deep into it to realize this.

7. luis.aag90

Posts: 272; Member since: Aug 12, 2014

Yup, I noted the same. The numbers from the first chart just don't add up.

6. WakaFlakaD

Posts: 575; Member since: Apr 30, 2011

Thanks to Verizon with $300 off

10. midan

Posts: 2722; Member since: Oct 09, 2017

Where they got these? Sounds impossible, Sametime elsewhere "Apple may have missed its expectations for iPhone X sales during the 2017 holiday season but that doesn’t mean the Cupertino Company isn’t still king in the United States. According to data from Flurry, an analytics firm owned by Yahoo, 44 percent of new smartphone and tablet activations were for Apple products. Samsung came in second with new device activations with 26 percent and then it falls off from there. Other smartphone companies, like Huawei, Xiaomi, Motorola and LG, did not see more than 5 percent of activations. Google, despite its well-reviewed Google Pixel 2, did not receive enough activations to chart. “ Google is once again missing from this chart, despite the fanfare around the launch of the Pixel 2. It is safe to say that due to limited phone models (4) and lack of consumer mindshare, the Pixel is failing to pique users’ interest,” Chris Klotzbach, Director at Flurry, wrote in the study." This sounds right

12. Venom

Posts: 3410; Member since: Dec 14, 2017

All I got was a KeyONE. I wish I could have gotten a Pixel 2.

36. Subie

Posts: 2355; Member since: Aug 01, 2015

I wish I could've gotten a KEYone and a Pixel2. But unfortunately for me neither was under the tree. Naughty list for me I guess...

14. makatijules

Posts: 835; Member since: Dec 11, 2017

Are these numbers correct?

17. midan

Posts: 2722; Member since: Oct 09, 2017

If X is selling poorly, can we just say all Android phones are selling extremely poorly?

18. midan

Posts: 2722; Member since: Oct 09, 2017

Why you edited your comment? Couldn't stand behind the words you said?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.