Robert Downey Jr talks HTC One M8 design in a boring new ad

Robert Downey Jr talks HTC One M8 design in a boring new ad
It takes some serious marketing power to be able to rival the kings of the ad space - Samsung and Apple. HTC has been hoping that having Robert Downey Jr as its spokesman for the HTC One would be a good step towards making its device a bit more visible to users. Unfortunately, the marketing team also seems to think that having RDJ is enough, and they don't need to bother coming up with anything creative. At least, that's how it feels with the newest ad for the M8. 

The ad is one minute long, and the phone is on screen for exactly five seconds (and the first couple seconds, the phone is out of focus.) The ad is literally just RDJ standing in a bare studio, and the majority of the time, he talks about how the last HTC One won the best phone award at Mobile World Congress two years in a row. The best thing he says about the HTC One (M8) is that it is "somehow even better" than the old HTC One. 

Yep, not kidding. That's the entire ad. This is what happens when you spend your entire marketing budget on the face and don't leave anything left over for the creative team. Still, the HTC One (M8) is a pretty awesome looking phone, so maybe customers will notice anyway. 

Related phones

One (M8)
  • Display 5.0" 1080 x 1920 pixels
  • Camera 4 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2300 MHz
  • Storage 32 GB + microSDXC
  • Battery 2600 mAh(20h 3G talk time)



1. InspectorGadget80 unregistered

Think HTC is wasting their money on Downey Jr. They should fire their marekting manager. Look at Samsung ads which is FAR BETTER thant HTC'S ad so boring

17. sipha

Posts: 440; Member since: May 12, 2012

And am worried his delusional and paranoid too..

20. giani

Posts: 269; Member since: Nov 13, 2012

So following a samsung commercial u became hooked. Right?!

2. Killua

Posts: 270; Member since: Nov 25, 2013

Wow, congratulations HTC, you successfully made RDJ looks boring. Which is a feat in itself.

3. mturby unregistered

this kind of ads are scaring customers away.

4. Gaurav008

Posts: 328; Member since: Jul 20, 2012

An actor with RDJ's charisma and great sense of humour, you would think that, any ads he starrs in will be "atleast" good. But lo behold, we have HTC's awesome retarded marketing team. What a shame and sham!

19. giani

Posts: 269; Member since: Nov 13, 2012

It's funny to see all this so called marketing guru's on this site. If it gets you talking, ITS GOOD !

5. thephonedude

Posts: 60; Member since: Oct 27, 2012

Celebrity Win!!!!!

6. downphoenix

Posts: 3165; Member since: Jun 19, 2010

RDJ is a good spokesperson, but if he isn't given good lines to speak out, the ads will fail. Why not take a CUE from the flashy intros of Tony Stark from the Iron Man movies, HTC?

7. Emmanuelz

Posts: 222; Member since: Aug 01, 2013

My god this is worst than that stupid blah blah commercial

8. mikeguy1981

Posts: 88; Member since: Jun 23, 2012

Even if i wanted one of those that commercial would make me not want one.

9. mikeguy1981

Posts: 88; Member since: Jun 23, 2012

why even bother calling it the one just call it an HTC M8

10. Gamas_K

Posts: 88; Member since: Nov 02, 2013


11. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

Oh golly that was bad.

12. KillerKeyboard

Posts: 372; Member since: Nov 21, 2013

Wow. Snoozefest Apocalypse.

13. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

The person who conceptualized this Ad needs to be sacked. I mean, that was just lazy


Posts: 261; Member since: May 03, 2013

Like any good movie with good actors, you need a good producer otherwise it will look like a B grade!

15. Xenaz

Posts: 144; Member since: Apr 28, 2013

The title..... How can PA be so subjective?? Yes, I also find the ad quite boring as well but PA is suppose to be unbiase and unprejudice.....

16. CX3NT3_713

Posts: 2363; Member since: Apr 18, 2011

"In a new boring AD" lol that was quietly brilliant

18. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Saying apple ads are also nothing exciting. They attract nobody but iWannabes.

21. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

Htc ads make their phones seem uncool

22. szaboagoston

Posts: 43; Member since: Nov 28, 2012

Well, my problem with this commercial is that the text doesn't make any sense. He's talking about last month, when the HTC One was chosen the best designed, best built, coolest smartphone on the planet, for the second time in a row. "Except that it isn't anymore..." Quite confusing if you ask me.

23. fireblade

Posts: 717; Member since: Dec 27, 2013

Ironman's phone!

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