Fossil to launch BMW-branded smartwatches in 2019

Fossil to launch BMW-branded smartwatches in 2019
Fossil and BMW have just announced they have signed a new partnership for the launch of a new lineup of smartwatches in 2019. This is a long-term deal that will end in 2023 if neither party decides to renew it.

The BMW-branded smartwatches will be manufactured by Fossil and will be sold in 4,000 BMW retail channels as well as through Fossil's global sales network. The first collection of BMW-branded watches and smartwatches will land in 2019, but more will be released in the years to come. There's no word on prices yet, but you can expect their cost to be pretty high.

Fossil has been having quite a lot of success with its smartwatches to the point that the company's shares have skyrocketed more than 215% for the year so far. It's probably one of the reasons they've been picked by BMW to make their own branded collection of smartwatches.

Although owning a BMW-branded smartwatch may come at a high price, those who can afford to buy a BMW car won't have any issues getting a wearable device to go with it.

source: Fossil



6. gravityron

Posts: 46; Member since: Aug 07, 2012

Will they catch on fire too?

1. Lukelondon

Posts: 2; Member since: Jul 30, 2018

Could the possibly be anything less cool....

2. sgodsell

Posts: 7674; Member since: Mar 16, 2013

It's definitely better than an Apple watch. Plus Wear OS already has a BMW app to unlock your car doors, and do more as well.

3. RebelwithoutaClue unregistered

It's a shame their cars do support Apple Carplay (for a yearly subscription fee) but not Android Auto

4. jonathanfiuwx

Posts: 184; Member since: Mar 10, 2017

damn, a yearly subscription? id rather touch my phone that pay for an annual fee. if they dont get android auto soon ill look somewhere else.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless