BMW to buy 57,000 Windows Phones for its workers?

BMW to buy 57,000 Windows Phones for its workers?
German luxury automobile manufacturer BMW has reportedly ordered quite a large number of Lumia branded Windows Phone handsets. A report out of Germany states that the company is purchasing 57,000 handsets for its employees. The company currently has its workforce using older Nokia smartphones powered by Symbian.

The majority of the phones to be delivered to BMW will be the Nokia Lumia 630, although executives will get to choose between the more expensive Nokia Lumia 920 or Nokia Lumia 930. The new handsets are expected to be in use by BMW employees sometime next year.

The report allegedly comes from someone close to the company, but does not reveal any dollar amount connected to the purchase. It also seems that while the purchase order for the Lumia handsets is a public shot in the arm for the still struggling platform, it doesn't necessarily mean that the automaker plans on using Windows Phone inside a new line of BMW autos.

source: (translated) via WindowsCentral



2. corporateJP

Posts: 2458; Member since: Nov 28, 2009

It's employee-use phones. I'm sure BMW doesn't want to deal with the same Commodore 64 trash that Ford had with MS Sync. At least they are leftovers from the Nokia ragime. Ask them in a year or two how it's working, they'll probably move on to something else

7. Pattyface

Posts: 1658; Member since: Aug 20, 2014

Typical shameless bashing out of your trolling a$$. Go play under your bridge

14. Doakie

Posts: 2478; Member since: May 06, 2009

They probably want phones that don't have a ton of apps so their employees don't spend all day playing with our phones.

15. Liveitup

Posts: 1798; Member since: Jan 07, 2014

340,000 apps is a lot of apps anyway you cut it.

3. akki20892

Posts: 3902; Member since: Feb 04, 2013

Microsoft to buy 57,000 BMWs for its wp users?..... ;) Lol

4. irellemot

Posts: 109; Member since: Nov 29, 2012

Wouldn't that mean there would have to be more than 57,000 windows phone users in the first place? Because we all know there's not. *disclaimer: I like WP personally, but prefer Android. I got my dad a Lumia 635 for his first smartphone and it's a fantastic phone for the price, it's very quick and smooth.

9. Cvagoc95

Posts: 19; Member since: Nov 28, 2014

Sure! 116i for the majority, and the others will have to choose between 3.20i and 5.20i :p

5. fzacek

Posts: 2486; Member since: Jan 26, 2014

Solid choice, definitely more productive than iPhones...

6. ArtSim98

Posts: 3535; Member since: Dec 21, 2012


18. great

Posts: 85; Member since: Jan 21, 2013

mia san mia !

10. Pattyface

Posts: 1658; Member since: Aug 20, 2014

They need more than that to make a dent honestly. I like Windows phone for the most part but searching for an alternative app is no fun and that's assuming there is an alternate. Microsoft you need to work harder

13. Deaconclgi

Posts: 405; Member since: Nov 03, 2012

Microsoft should work harder in what way? Does Microsoft make the apps that you are missing??? If yes, then work harder Microsoft. If not, uhhh...well...tell whatever developer of the missing app to work harder. Microsoft IS working harder in some areas as they just secured the deal with BMW and it wasn't based on apps. I would like to see Microsoft advertise their phones more and actually put forth an effort to ensure the devices are marketed and available in the stores. I honestly do not think anyone with power to change anything at Microsoft actually goes to the stores or carriers and tries to buy a Windows Phone device. If they did and received the same horrible experience that WP customers do, they would or should do something about it to change things for the better. Oh well.

16. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Windows Phone consumer rates are actually very high, others like everyone is using WP design language influenced. MS just needs better marketing the product is superb, as a critic said WP is the best phone you never used and judging how Flat everyone has gone its fair to call WP tech biggest trend setter no matter what marketshare or sales dictate. Companies borrow features but in WP case everyone is biting much more than any other OS.

17. Spedez

Posts: 542; Member since: Aug 29, 2014

Poor BMW workers. I bet Microsoft had to pay a lot to BMW to be able to offer those phones.

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