Fortune: no iPhone 7s in store as Apple prepares to release overhauled iPhone 8 in 2017

Concept image by designer Steel Drake

Concept image by designer Steel Drake


Barclays analyst Mark Moskowitz has made some interesting and provocative claims about this and next year's flagship model iPhone. Citing supply chain sources, Moskowitz suggests that the iPhone 7 will be an incremental update that won't introduce significant hardware and design changes, other than the likely possibility of a thinner body allowed by the 3.5mm jack's polarizing removal. Envisioning the upcoming iPhone as a "replacement device" for sixth-generation model owners, he says Apple considers skipping the traditional "s" generation upgrade that follows major iPhone announcements to introduce a thoroughly overhauled iPhone 8 in 2017.

Mr. Moskowitz cites "major form factor changes," an OLED display, removing the Home button in favor of Force Touch-type tactile control, and wireless charging as potential ingredients to the new iPhone formula. These are all rumors which we have heard before, and some of them do sound credible considering recent developments in Apple's component supply chain and technological patents. For example, last week Apple reportedly ordered as many as 100 million OLED panels from Samsung Display for a 2017 iPhone. Soon after, renowned KGI Securities analyst Ming-Chi Kuo reported that next year's flagship is in for a substantial design refresh, with an all-glass finish replacing the brushed aluminum we're accustomed to.

Breaking away from its traditional yearly upgrade cycle to introduce an "incremental" update to its best-selling product and experiment with significantly different technologies and design decisions for its successor, Apple is taking risks the likes of which haven't been observed in a while. With this into account, Moskowitz believes iPhone sales will fall 1.8% from 2015, due to the absence of "must-have" appeal in the upcoming seventh-gen flagship. While this will certainly anger investors and put Apple in an uncomfortable position, the analyst suggests that the iPhone 8's novelty could drive a 10.3% sales spike in 2017, offsetting its predecessor's sub-par performance.

As usual, Apple won't comment this type of rumors and speculation. We also can't establish on Mr. Moskowitz's track record of iPhone predictions, as he hasn't been quite as present in the media as, say, KGI's Ming-Chi Kuo. Treat this information with a healthy dose of skepticism as additional details about Apple's upcoming iPhones surface and paint a more complete picture.

source: Fortune

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29 Comments

1. Unordinary unregistered

bla bla bla. Give us some good news like Google I/Os schedule, the Google Play Awards, new Google tested travel assistant app, all the VR talk by Google that will happen at I/O, and other factual jumbo.

5. SamDH1

Posts: 419; Member since: Apr 21, 2015

But Guy, I wanna know about someone completely guessing about the future with zero reasoning to believe him at all!

6. Unordinary unregistered

THEN THIS IS THE PLACE FOR YOU! YOU'LL LOVE IT HERE :) :D !!!!!

15. Landon

Posts: 1227; Member since: May 07, 2015

Sarcasm is oh so great.

11. sip1995

Posts: 1771; Member since: Feb 07, 2014

Why don't you go to Google.com and search for these instead of waiting for an article here ?

13. DRS1977

Posts: 678; Member since: May 27, 2015

Here is a fortune for you, this is a spy shot of the back of the iPhone 8: http://i.imgur.com/lBJT3zD.jpg

18. MSi_Cubi unregistered

apple is pathetic

2. ibend

Posts: 6747; Member since: Sep 30, 2014

maybe they just realize that iPhone 7 design is really bad, but its too late to change it now...

3. mistercarter

Posts: 360; Member since: Sep 01, 2011

the thing is Apple learned the S mid-cycle iPhone doesn't work anymore, so it's time to make a new design every year from now on

10. tech2

Posts: 3487; Member since: Oct 26, 2012

'make a new design every year'...........were you living under a rock when they recycled the 4 year old design with iPhone SE !?

25. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

But its not the main model though. So whats your point?

32. tech2

Posts: 3487; Member since: Oct 26, 2012

And did Tim personally tell you that iPhone SE isn't a 'main' model coz I didn't got that memo.

17. aznhachi

Posts: 212; Member since: Apr 12, 2016

wow every years .. with new design //trying to imagine

4. legiloca

Posts: 1673; Member since: Nov 11, 2014

Less rumors, More facts and fruitful discussion topics please. My fingers are itching for some typing :D

12. sip1995

Posts: 1771; Member since: Feb 07, 2014

They need something truly innovative. Since it'll be 2017.....10 years since the iPhone 2G.

16. Wiencon

Posts: 2278; Member since: Aug 06, 2014

It's not that people got tired of iPhones it's just that market got saturated and there is nothing Apple or Samsung or any othem OEM can do unless they invent brand new way to communicate but I doubt it since people like to write messages etc. [*] Prince :(

26. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yeah right. You wish what you said was even remotely true. Why dont you write for PA?

19. drazwy

Posts: 347; Member since: Jan 15, 2014

Speculator making money off sheep investors. That is all.

20. miketer

Posts: 490; Member since: Apr 02, 2015

Sorry for being off topic, buy sinceWiencon mentioned Prince in his message, just requesting you guys to buy some music of Prince via Tidal, just to support the cause for which he was fighting for, especially against the bigwigs like Apple music and Spotify. Sorry again folks for being off topic.

21. Fardon

Posts: 96; Member since: Nov 24, 2014

All glass would be terrible. If they do hopefully it'll be frosted like the Z5, not glossy like S7.

27. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Glossy? Glass isn't glossy. Its clear. The glossy look is from the colr underneath and the protective coating on the glass. All glass looks like that unless you change the texture,

22. Veigald

Posts: 290; Member since: Jan 13, 2012

Wireless charging! Wow, Apple just blew my mind again. Incredible, the neck breaking pace of innovation from that company!

23. MrHate

Posts: 313; Member since: Feb 09, 2015

I wonder how many people actually use wireless charging. I'm extremely sure that the number is under 5%.

28. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I use it every other night for my Note 5, since I don't have to charge it every day. Would be cooler if the Galaxies that support it, came with the wireless charger.

24. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

After all the bragging about having a fingerprint reader and how fast it is and how it makes the device more secure, now the iPhone isnt going to even have one. LOL. cant wait too see the 8. lol.

29. bm985

Posts: 33; Member since: Apr 21, 2016

I think Apple knows what they are doing. Keeps folks guessing, what's next ,surprise us (lol)

30. obedchuni

Posts: 307; Member since: Jun 16, 2014

Sure it will be welcome change

31. oozz009

Posts: 520; Member since: Jun 22, 2015

Hmm. . ., that would certainly be cool but I somehow doubt that would happen. Nevertheless, it's not impossible I guess.

* Some comments have been hidden, because they don't meet the discussions rules.

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