Fashionistas respond to the Apple Watch
The early word from Madison Avenue about the Apple Watch, is that it is too masculine. This is a design flaw that could limit its appeal. Others complained that the timepiece is less than revolutionary. One typical response came from Roseanne Morrison, fashion director for The Doneger Group. Morrison, a fashion consultant, was put off by the design. "It's not pretty," she stated. "It's very future techno as opposed to feminine sexy."
Still, other fashion types said that they preferred the design of the Apple Watch when compared to the timepieces produced by LG and Samsung. The Watch still needs to be paired with an Apple iPhone in order to perform some of its functions. Sensors on the device help monitor the user's heart rate and pulse, and you can have navigation, Apple Pay, animated watchfaces and much more, all on your wrist. Starting at $349, the device comes in two different sizes (38mm and 42mm) and offers three different versions (sport, standard, and luxury).
The smartwatch market is expected to be a fast growing, but very competitive one. According to Citigroup, sales are expected to go from a range of $1.4 billion to $1.8 billion this year, to $10 billion in 2018. Not only is there competition for Apple from tech rivals like LG and Samsung, watch makers like Rolex and Swatch are expected to get involved.