Facebook will no longer allow ad targeting based on third-party data

Facebook will no longer allow ad targeting based on third-party data
Trying to prove to users that its apology is sincere, Facebook started putting new rules in place to avoid a repeat of the Cambridge Analytica scandal that saw information from 50 million subscriber profiles used without permission. No longer will Facebook allow ad targeting based on third-party data. This will not stop advertisers from using Facebook's own data to show ads to certain users.

Facebook is shutting its Partner Categories program, which is described by the social media site as a way to "target people based on offline behaviors people take outside of Facebook, such as owning a home, being in the market for a new truck or being a loyal purchaser of a specific brand or product." Third party firms access data from publicly available records, loyalty card use, and from surveys. The majority of Facebook advertisers use the latter's data, or employ their own. And while third-party data will no longer be used to directly target ads on Facebook, they can still be used to track the impact and effectiveness of these ads.

In a few weeks, Europe's General Data Protection Regulation goes into effect. This law requires that sites like Facebook, and those companies who advertise on such sites, get subscribers' permission before using their data to place ads. The winds of fortune could be changing for Facebook and other social media sites and apps. Twitter, Snapchat and Pinterest all work with Oracle as the latter provides to them the same sort of third-party data that Facebook will no longer accept for ad placements.


With Facebook co-founder and CEO Mark Zuckerberg ready to testify during a Senate hearing on data privacy, many are going to want to find out how Facebook is involved with Cambridge Analytica and the 2016 presidential election.

source: BusinessInsider (Paywall)

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10 Comments

1. Venom

Posts: 3274; Member since: Dec 14, 2017

I think Zuckerberg should step down in shame because this should have never happened.

3. tangbunna

Posts: 464; Member since: Sep 29, 2016

everyone has mistake. all codes has flaws. all rules has holes. no one is perfect.

6. Klinton

Posts: 1408; Member since: Oct 24, 2016

No 'mistake' there!!! Facebook is perfectly made machine, with clear agenda. Now and before. See Obama's love with FB. LOL

7. lyndon420

Posts: 6603; Member since: Jul 11, 2012

They knew what they were doing was wrong...some of us woke up to that reality awhile ago and ditched fb before ditching fb became a 'thing'. The changes are only coming now because they got caught.

9. aksa123

Posts: 366; Member since: Jan 30, 2014

No. Knowing company as big as FB, they fully could have prevented the data breach. The issue is, they didn't do it.

5. Klinton

Posts: 1408; Member since: Oct 24, 2016

Well as I understand, only Facebook will be meddling in the politics in US and allover the World. Great news!!!/s BTW even if the ppl delete the data, FB will never delete it. Period! Next time don't be so dumb! And teach your kids

8. lyndon420

Posts: 6603; Member since: Jul 11, 2012

Parents need to lead by example and not be on their phones constantly in front of their children. Kids today don't know about playgrounds, climbing trees, Lego...

2. antroid

Posts: 375; Member since: Jan 24, 2018

that what they say, somehow during the 2020's we will discover the opposite

4. PolishGeezus

Posts: 3; Member since: Jul 14, 2014

Facebook thought it could trust Cambridge Analytica with it's data, Cambridge took advantage over Facebook and now Facebook will make sure that doesn't happen again. People need to give Facebook another chance, just like they gave Samsung another chance with their smartphones after the note 7 fiasco. Samsung made a mistake two years ago. Yes I know it's different, Data vs a smartphone blowing up. But Facebook made a mistake, give them another chance. They look like they will do things right from now on.

10. aksa123

Posts: 366; Member since: Jan 30, 2014

Another apologetic PR bull$hit by FB. We all know nothing will change anyway.

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