Facebook announces ads are coming to the Messenger app


Beginning this week, Messenger users in some countries will start seeing ads in their messaging app, Facebook confirmed today. The ads are aimed at both consumers and businesses, but they won't show in a conversation without clicking on an ad experience on the Messenger home screen.

Messenger users will see ads if they start a conversation with a brand, but the test ads that Facebook is running this week will not originate in anyone's conversation. They will be visible in the coming weeks though.

According to Facebook, these small test ads will be launched in Australia and Thailand, and will give businesses the chance to place ads on the Messenger home screen, by including an ad in an area of the app below recent conversations.

Facebook “blames” businesses for this move, as the company claims it's been told by many that Messenger has a huge potential to “drive sales, build brand awareness and increase customers satisfaction.”

It's worth noting that the people that will test these ads will be able to hide and report specific ads using the dropdown menu in their Messenger application. However, businesses won't be able to message users directly unless users start the interaction.

Facebook hopes to receive enough feedback from both the consumers and businesses that have been chosen to participate in the tests, so it can roll out ads to all Messenger users in the coming months.

source: Facebook

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9 Comments

1. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Ads definitely give ppl aids just saying.

2. bucky

Posts: 3785; Member since: Sep 30, 2009

Agreed. I try not to run Adblock for sites I really like to support but too many sites/apps go way overboard. **hint hint.

8. Podrick

Posts: 1285; Member since: Aug 19, 2015

Agreed. Look at Phonearena for example. They're so well behaved when it comes to showing ads. Not intrusive at all. Other sites could learn from PA /s

3. dmitrilp_

Posts: 330; Member since: Sep 12, 2016

Piece of sh**

4. GoTstan

Posts: 386; Member since: Jul 25, 2015

Pls, it'll be news when FB doesn't incorporate ads into their property

5. Brandon.S

Posts: 1; Member since: Jan 25, 2017

Sigh. I reckon it was about time.

6. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Oh no...more ads. Whoops, I almost forgot that I already deleted my facebook account

7. Podrick

Posts: 1285; Member since: Aug 19, 2015

I'm actually surprised to know that they didn't show ads before. I don't use their s**tty apps on my phone so I didn't know it before.

9. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

I'm blocking each and every company (no exception) that I see on my Facebook timeline as an add, if messenger is going to push me adds, I will simply remove it; I can always use iMessage or WhatsApp.

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