Experiment successful, Macy's to load up its stores with iBeacons

Experiment successful, Macy's to load up its stores with iBeacons
Last November, Macy's started using Shopkick's service called ShopBeacon. This technology uses Apple's iBeacon to transmit special deals to iPhone wielding Macy's customers. The retailer has been so happy with the result of the experiment, that it is putting iBeacon units in every store. The technology uses Bluetooth LE to target certain shoppers in specific sections of the store, with deals based on customers' locations.

All you need to do is install the Shopkick app and make sure Bluetooth is enabled on your iPhone. 4000 iBeacons will be installed throughout the Macy's chain in time for the holiday shopping season. At first, customers throughout each store will receive the same offers. But an upgrade expected in the spring will make the transmitted bargains appear, based on each customers' location in the store. Those walking in front of men's slacks will see deals on their handsets related to that department. Stand in front of the women's lingerie department and you'll receive coupons for those items.

Macy's and Bloomingdale's also announced that both will be amongst the first retailers to support Apple Pay. More information will be coming next month when the mobile payment system is set to launch.

source: Macy's via ZDNet, Engadget

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19 Comments

1. Finalflash

Posts: 4063; Member since: Jul 23, 2013

So basically they can track EVERY move in the store now and throw notifications for every single item you cross. This could go horribly wrong if not done very VERY carefully.

2. Vexify

Posts: 570; Member since: Jun 16, 2014

Always something wrong with you and your theories when it comes to Apple. Someone should do a National Geographic episode on you. Species: Hateraptasaur

8. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Stop being so downs all the time, I said it COULD go wrong not that it is. Otherwise it is an ad machine which prompts us with, you know, those things called ads we all love so much. Don't understand the lack of iFan critical reading and comprehension skills. They b***h and moan about all the supposed "ads" on android, but when Apple does it in a more intrusive manner it is the greatest innovation of all time.

16. Lucas777

Posts: 2137; Member since: Jan 06, 2011

"stop being so downs all the time" *looks at first comment :/ but really this isn't even apple making this app... maybe use some of those critical reading skills?

5. RebelwithoutaClue unregistered

So basically you don't install the app. iBeacons do not track, it's a one way information stream. And if you're really paranoia, turn off Bluetooth. You should be more concerned with your WiFi on.

19. Fallout09

Posts: 421; Member since: Oct 17, 2011

Not so much worried about the tracking in the stores (which is a valid argument).... We will now be blasted with non stop advertisements as we walk though Macys. It's only going to get worse from here.

3. donphone

Posts: 64; Member since: Oct 20, 2013

Welcome to the future of marketing... Just when you thought it couldn't get more annoying

7. engineer-1701d unregistered

this has been done for years, in your mall we installed a similar system to monitor locations of people and what stores they go into the most and it would push deals to them. 4 years ago

4. dorianb

Posts: 617; Member since: Oct 24, 2012

Minority Report.... Everybody runs

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