Ex-Rovio CEO and Nokia veteran Pekka Rantala to bring Nokia Android phones to the market

Ex-Rovio CEO and Nokia veteran Pekka Rantala to bring Nokia Android phones to the market
In an interesting turn of events, Nokia phones are to be brought to the market by a Finnish exec once again. A seven-year Nokia veteran and ex-Rovio CEO, Pekka Rantala will assume the position of Chief Marketing Officer at HMD Global Oy, the Finnish company that aims to reboot the Nokia brand for smartphones. You may remember that HMD and Nokia struck an exclusive licensing deal for delivering Nokia-branded devices back to the market.

Made by HMD in partnership with Foxconn Technology's FIH Mobile subsidiary, the new Nokia-branded smartphones will run Android. Alas, this is about as much as we know of them. The company is yet to announce any models, timetables, or specific smartphone-related information at all. Given recent developments, that ought to happen soon. Anyone interested in a Nokia Android? Yes, we did have the Nokia X and Nokia XL, but hardly anyone wants to remember them nowadays, right?

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60 Comments

1. roldefol

Posts: 4745; Member since: Jan 28, 2011

Great idea! Only 5 years too late.

30. Settings

Posts: 2943; Member since: Jul 02, 2014

Why doesn't everyone enjoy some competition?

34. roldefol

Posts: 4745; Member since: Jan 28, 2011

Competition is wonderful. This industry thrives on competition. What I can't abide is this naïve notion that everyone will magically flock to Nokia when they reemerge. It's not that easy to rebuild a brand from the ground up.

35. Dr.Phil

Posts: 2482; Member since: Feb 14, 2011

They've already shown to have great success with the release of their tablet back in 2015: the N1. It sold 20,000 units in 4 minutes and we have to remember it was sold primarily to the Asian markets (in fact, it's still mostly sold in just Asian markets and not globally). And tablets usually do not see the same sort of success that smartphones do, so I would reason that Nokia has a good shot at becoming a success in the Android space so long as they find their niche which I believe will be quality products for a cheaper price (competing against the likes of Motorola).

40. roldefol

Posts: 4745; Member since: Jan 28, 2011

And that's fine, so long as expectations are in line with what a late player can achieve. But every time one of these articles comes out, the faithful proclaim the Return of the King. Like it or not, Samsung is the Android king now. Nokia can come play, but don't expect them to dominate the market like they did 10 years ago.

41. Settings

Posts: 2943; Member since: Jul 02, 2014

In a world full of Samsungs and Apples, a reentry to the competition is very much welcomed. The market is saturated with mostly Galaxies and iPhones and I always got the impression "Oh another Galaxy", "a new iPhone...again".

48. roldefol

Posts: 4745; Member since: Jan 28, 2011

Oh, I love seeing a new HTC, LG, or Moto in the wild. I hate the duopoly, but that's what we nearly have with those two marketing powerhouses. FWIW, I've never bought an Apple or Samsung smartphone. But I have no illusions of one of the smaller players somehow dominating a market that's largely baked in.

45. xq10xa

Posts: 810; Member since: Dec 07, 2010

I don't think you understand how rich Nokia is and what companies they own themselves. Do a little bit of research on what exactly Nokia owns and see if they have to "rebuild a brand from the ground up".

47. roldefol

Posts: 4745; Member since: Jan 28, 2011

I know all about Nokia's networking and systems holdings. That doesn't mean they don't have an uphill climb ahead. Plenty of tech companies can brag about their riches, but that doesn't automatically translate to success. Just look at Sony, a company that has little excuse for not being a dominant player in this market.

49. Doakie

Posts: 2478; Member since: May 06, 2009

Their excuse is incompetence, they make phones that no one wants. Each one is flawed in a major way or they're priced way too high. I've never had a Sony phone be in the running for my six month upgrade cycle.

50. nokia12

Posts: 610; Member since: Nov 19, 2013

sometimes even more expensive than samsung counterparts... same thing with HTC as well

54. trojan_horse

Posts: 5868; Member since: May 06, 2016

It's about brand trust, not about however rich Nokia is. Money alone can't save Nokia's little brand relevance in the smartphone industry.

46. xq10xa

Posts: 810; Member since: Dec 07, 2010

They had to wait because they made a deal with Microsoft that made them a buckload of money.

51. roldefol

Posts: 4745; Member since: Jan 28, 2011

Yeah, and what did MS get for that buckload? They're a shrinking, bit player in the market. They somehow believed people were buying Lumia because of Windows, not because they were Nokias.

59. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

They bought them because they were available for sale. Right now it is ridiculous on trying to buy a windows phone like it is a galaxy.

2. ManoharManohar

Posts: 3; Member since: Aug 15, 2016

Nokia has to travel a far far far distance to revive and stand in the realm of Smart Phones!!!! But still I hope it will again grab it's crown!!!!

3. JC557

Posts: 1925; Member since: Dec 07, 2011

Nokia build and camera quality with the Android ecosystem.. I'm looking forward to this actually.

4. Subie

Posts: 2416; Member since: Aug 01, 2015

Sadly though all I keep reading in this and other articles is the words " Nokia Branded". This means more likely the phones will be designed, engineered and built by others but pay a licence fee or something to have that Nokia name on the device. Every article I've read on this topic seems to read this way, at least to me. I hope I'm wrong though.

11. NoAllegiance unregistered

Exactly, this will be like Blackberry DTEK50.

14. hemedans

Posts: 761; Member since: Jun 01, 2013

HMD is no ordinary company, they have so many Ex Nokia veterans. Also Nokia will be the one to create standard for new smartphone.

24. nokia12

Posts: 610; Member since: Nov 19, 2013

What ???? Nooo ... Even the Nokia N1 tablet was designed by Nokia themselves and sales and manufacturing was handled by Foxconn... Now nokia wasn't able to do much as it had very less time with N1... as N1 was just a test model This time there is no shortage and they have all the resources.. they have even hired back one of the main engineers who helped develop Pureview tech .. most of the staff that microsoft is laying off is returning to nokia to work on android.. they are even getting their sales guys back So be rest assured .. it will be pure nokia this time ... from specs to design to innovative camera tech and even Sales and marketing .. only manufacturing will be handled by Foxconn Nokia is also one of the board members of HMD

28. nokia12

Posts: 610; Member since: Nov 19, 2013

Also HMD has exclusive rights to Nokia phones and tablets for next 10 years.. so nokia cannot license it's brand to any other company now ... So whatever nokia phone/ tablet reaches the market will be designed and marketed by HMD only and no one else

5. roldefol

Posts: 4745; Member since: Jan 28, 2011

Nokia build and camera quality were sold off to MS, which now seems intent on killing off the Lumia line.

12. hemedans

Posts: 761; Member since: Jun 01, 2013

why people keep spreading this lie? only brandname pureview remain with microsoft, Nokia still own camera patents they can make another camera phone with same pureview technology and call it another name like ozo.

19. TerryTerius unregistered

Having the patents doesn't mean you have the talent to expand on your previous work. Nokia lost a substantial amount of human capital to Microsoft.

20. hemedans

Posts: 761; Member since: Jun 01, 2013

department which create pureview (Nokia technologies) is still with Nokia, Only device department was transfered to MS. if they can Create Nokia OZO which is more advanced than pureview they can recreate pureview again. and now Juha Alkarahu is with Nokia again expect something extraodinary from them

25. roldefol

Posts: 4745; Member since: Jan 28, 2011

At this point, is Pureview even a major advantage? Samsung has had the industry-leading cameras the last few years. My point about build quality holds. MS bought Nokia's production lines. Any future Nokia-branded product is effectively a new company with unproven quality.

29. hemedans

Posts: 761; Member since: Jun 01, 2013

really? all i see in youtube and various reviewers they use lumia 1020 as standard. beleive it or not lumia 1020 still take great photos than galaxy s7. bigger sensor with graphene technology will make Nokia untouchable in camera technology. https://m.youtube.com/watch?v=446GfntOh6A http://allaboutwindowsphone.com/features/item/21306_Smartphone_camera_head_to_head.php

32. meanestgenius

Posts: 22429; Member since: May 28, 2014

FIH Mobile, a subsidiary of Foxconn which owns half of Microsoft Mobile's feature phone division, will be manufacturing the new Nokia branded handsets:https://en.wikipedia.org/wiki/FIH_Mobile One can only assume that the Nokia branded handsets will have build quality that's inline with other handsets that Foxconn has built for other OEM's. HMD, the company that's actually licensing the Nokia name for the handsets, owns the other half.

18. TerryTerius unregistered

Didn't Nokia lose most of the people that worked on their camera software?

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