Home
News
You are here

Elop chose Windows Phone because it gave Nokia a "key point of differentiation"

By Michael Heller

Published: Mar 02, 2013, 9:23 PM

Nokia Windows

Add us as a preferred source on Google Search

Elop chose Windows Phone because it gave Nokia a "key point of differentiation"

99+

Nokia CEO Stephen Elop is always pretty good for a generic marketing quote, and he definitely gave a few of those in a recent interview with Bloomberg. But, this time Elop also gave a couple of more interesting generic quotes, one of which was to say that Nokia chose Windows Phone because it gave Nokia a "key point of differentiation".

If you want to be cynical, you could say that Nokia also chose WP because of the all the cash Microsoft used to sweeten the deal, but we like Elop's quote for a couple reasons. Not only does it make for a good headline, but it seems to be a subtle jab at everyone who keeps saying (or starting rumors) that Nokia should adopt Android. WP makes for a "key point of differentiation" because everyone else makes Android devices.

Beyond that, Elop also said that Windows Phone "could be the biggest operating system in the world". Obviously, Elop had no specifics on how that could happen, but CEOs don't really need to worry themselves with the difference between "possible" and "likely". Many other blogs have led with this quote, but since it's nothing but marketing speak, so we prefer the other.

More in the full interview below.

source: Bloomberg

$10 /mo

$35

$25 off (71%)

Mint Mobile is celebrating its 10-year anniversary with a special offer on its six-month subscription plans. For a limited time, you can get your preferred tier (6GB, 17GB, 23GB or unlimited) for just $10/mo. That saves you between 50% and 71% on the carrier's mobile plans, making it way easier to recommend.

Buy at Mint Mobile

View Full Bio

Michael Heller is known for his clear and informative articles on mobile technology. He explores important topics such as the rollouts of 5G networks and the advancements in mobile payments, offering readers insights into the evolving tech landscape.