Elop chose Windows Phone because it gave Nokia a "key point of differentiation"

Elop chose Windows Phone because it gave Nokia a "key point of differentiation"
Nokia CEO Stephen Elop is always pretty good for a generic marketing quote, and he definitely gave a few of those in a recent interview with Bloomberg. But, this time Elop also gave a couple of more interesting generic quotes, one of which was to say that Nokia chose Windows Phone because it gave Nokia a "key point of differentiation".

If you want to be cynical, you could say that Nokia also chose WP because of the all the cash Microsoft used to sweeten the deal, but we like Elop's quote for a couple reasons. Not only does it make for a good headline, but it seems to be a subtle jab at everyone who keeps saying (or starting rumors) that Nokia should adopt Android. WP makes for a "key point of differentiation" because everyone else makes Android devices.

Beyond that, Elop also said that Windows Phone "could be the biggest operating system in the world". Obviously, Elop had no specifics on how that could happen, but CEOs don't really need to worry themselves with the difference between "possible" and "likely". Many other blogs have led with this quote, but since it's nothing but marketing speak, so we prefer the other.

More in the full interview below.

source: Bloomberg

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless