During the second quarter of 2017, the Apple iPhone had the largest installed base in China

During the second quarter, the iPhone had the largest installed base in China

During the second quarter, the iPhone had the largest installed base in China


Even though Apple has lost momentum in China, the iPhone still has the largest installed base of any smartphone in the country. According to the Korea International Trade Association, 171 million iPhone handsets were in use in China during the second quarter of this year. That was followed by the 132 million Huawei branded smartphones owned by Chinese consumers during the same time period. Oppo was third with an installed base of 124 million units. With 108 million units in use, Vivo finished fourth. Rounding out the top six were Xiaomi and Samsung with Q2 installed bases in China of 68 million and 48 million units, respectively.

The second through fifth place manufacturers with the top second quarter installed bases in China, all come from that country and have become popular with the younger smartphone buyers. For example, 50% of Oppo phones are being purchased in China by those in the 16 to 25 age range. Yet, only 25% of Oppo and Vivo buyers said that they would repurchase the same brand. This is where Apple shines, as 53.4% of Chinese iPhone owners said that they would choose to buy another iPhone. Only 7.2% of Samsung buyers in China would buy the brand again.

The report points out that since the launch of the Apple iPhone 6, Samsung has never recovered from pressure on the company's Galaxy S and Galaxy Note lines. Both have never recovered from the sales and growth that Samsung achieved in 2014. That has led Sammy to focus on Apple as a customer for its chips, displays and memory units, instead of as a rival for its smartphones. Even though Samsung tops Apple and sells more smartphones than any other manufacturer, the South Korean tech firm earns less than 20% of the profit that Apple rings up from sales of the iPhone.

via YonhapNewsAgency

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28 Comments

1. sgodsell

Posts: 6588; Member since: Mar 16, 2013

This is BS. Or I should say fake news article, especially when Android has over 94 percentage of the smartphone sales in China.

2. Xilam unregistered

I don't think you know how to read charts... or comprehend what's written in the article..

14. sgodsell

Posts: 6588; Member since: Mar 16, 2013

Why is ZTE conveniently left out from this chart, especially when they are one of the largest in China. Now Apple had 131 million iPhone's in China with a total of 780 million smartphones at the end of 2015. So over a year and half has gone by and Apple has sold an additional 40 million iPhone's in China. Yet this chart makes it look like Apple is selling more smartphones in China than anyone one else. This is such BS.

17. kiko007

Posts: 7379; Member since: Feb 17, 2016

"Why is ZTE conveniently left out from this chart" I don't know, maybe they just don't have the numbers to get themselves mentioned on the chart? Did you think of that... Sherlock?

20. sgodsell

Posts: 6588; Member since: Mar 16, 2013

Oh, address ZTE, but not the 40 million iPhone's sold in China after 18-19 months. That works out to a little over 2 million sold each month. When around 300 million smartphones sell in China each year. Let's make it look like Apple is really big in China when in reality it is not.

21. Xilam unregistered

If you got some legitimate numbers to post - please do.

4. zunaidahmed

Posts: 1182; Member since: Dec 24, 2011

are you dumb? of course android has the largest marketshare, but that doesnt change the fact there are more iphones active compared to any SINGLE android phone manufacturer. TBH, i dont know how many android phone manufacturers there are in China, but definitely not less than 40 I guess.....

18. sgodsell

Posts: 6588; Member since: Mar 16, 2013

No I am not, but clearly you are ignorant. This is install base. At the end of 2015 Apple had 131 million iPhone's installed at that time. We are now in the fall of 2017 and now Apple has 171 million iPhone's installed in China. Do the math iDiot. So Apple has sold and installed another 40 million iPhone's in over a year and a half since the last time. Also where is ZTE from these charts, which is one of the biggest in China? They were selling smartphones before oppo, vivo, and are conveniently left off the chart.

7. jacky899

Posts: 314; Member since: May 16, 2017

This is easily believable. Apple is the most preferred brand in China and also Apple phones last longer than Samsung and other Android phones. I'm sure Apple's dominance will go up with the release of the full screen Iphone 8 as the Chinese have been waiting for a changed look Iphone for the past few years.

8. ColinW

Posts: 411; Member since: Jun 04, 2014

Apple is far from dominant in China, it is selling fewer and fewer phones in a growing market. If it was the most preferred brand it would top the selling charts but it does not!

19. Macready

Posts: 1786; Member since: Dec 08, 2014

Not really. Apple sales have been down in China every quarter since q4 2015 (double digits down time after time) while the Chinese market as whole kept growing since. It's the greatest worry for investers, since 25% of Apple's income is generated in China, meaning, those diminishing sales can eventually have a painful overall effect. All bets are on the anniversary model now and the stakes are high.

11. darkkjedii

Posts: 30494; Member since: Feb 05, 2011

Do some of your own resesrch, it either BS, or it's not. Why is that so hard to believe though?

13. sgodsell

Posts: 6588; Member since: Mar 16, 2013

Ok, dark at the end of 2015 China had 131 million iPhone's. Now this is fall 2017 and over a year and a half has gone by and another 40 million iPhone's sold in China. Making the total count of 171 million iPhone's in China. Also ZTE isn't even on this chart, which is the largest in China by far. If you haven't heard of ZTE that's okay dark, because they are not big in the US, but if you went to China their numbers would be greater than Apple's numbers. But this chart conveniently leaves out the largest ZTE. Why? Well of course to pump up Apple at iPhonearena. Btw you can Google that information for yourself.

3. diggie32

Posts: 388; Member since: Apr 03, 2016

*grabs popcorn

5. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Iphones last longer than any other phones. Some phones only last for 6 months. Where’s the value of money in there? Better invest in something you can use longer and can resell high value once you opted for a new one. Even here in Ph, an iphone is luxury.

12. darkkjedii

Posts: 30494; Member since: Feb 05, 2011

What do you mean by last longer?

23. diggie32

Posts: 388; Member since: Apr 03, 2016

Better material quality, better r&d, utilitarian, and longer updates.

27. darkkjedii

Posts: 30494; Member since: Feb 05, 2011

Longer updates, I agree with.

28. diggie32

Posts: 388; Member since: Apr 03, 2016

Fair enough.

6. Macready

Posts: 1786; Member since: Dec 08, 2014

"Even though Samsung tops Apple and sells moresmartphones than any other manufacturer, the South Korean tech firm earns less than 20% of the profit that Apple rings up from sales of the iPhone." Since this article is about q2 and 2017, I took the liberty to do a little fact checking. According to their financial report, Samsung's margin for the mobile division was a healthy double digit 13.5% for the quarter discussed in this article. According to Alan's claim, Apple's margin for their mobile division was over 5 times larger: greater than 68% No, not even close. Closer to half that. If he was actually comparing total profits instead of margins in percentages, the difference is even smaller. More likely, he was comparing old numbers, unrelated to the period at hand.

10. mrochester

Posts: 924; Member since: Aug 17, 2014

The Android vs iOS marketshare numbers always paint a very skewed picture because by their very nature they lump together tens, if not hundreds, of manufacturers into a single 'Android' pot. It's never made sense to view sales/installed base in this way. It makes a lot more sense to view sales/installed base by individual manufacturer, especially as they are all competing against one another.

15. TheOracle1

Posts: 1750; Member since: May 04, 2015

Oppo, Vivo and Oneplus are all owned by BBK. No one comes close to BBK in raw numbers sold or installed in China. They would also easily be number two worldwide.

16. whatev

Posts: 2023; Member since: Oct 28, 2015

China is iSheep too!!!

22. MrShazam

Posts: 987; Member since: Jun 22, 2017

What a load of presstitute BS. Oppo had the most market share in China through 2016 according to statistics, followed by Huawei and Vivo: https://techcrunch.com/2017/02/05/oppo-topped-chinas-smartphone-market-in-2016/ Then out of nowhere, when apple hasn't released anything new and has merely been on a decline in China, this comes out claiming apple has the most install base? Such blatant lies presstitutes try to feed fellow readers.

25. whatev

Posts: 2023; Member since: Oct 28, 2015

Sweetie I suggest you read again and analyze, this doesn’t have to do with marketshare but with installed base, meaning all iPhones models in China (since the iPhone 6 for example), this is actually referring to the fidelity of the customer which is the highest for apple. See how in another article they say huawei surpassed apple as the top second manufacturer in the world but none of its phones were on the list of bestselling smartphones in the world, apple has the top 2 and the iPhone 6 also in the top 10, so things might not work as you think is logical, so don’t be so triggered and relax, life is beautiful, you won’t destroy a company just by a comment in PhoneArena

26. MrShazam

Posts: 987; Member since: Jun 22, 2017

Poor gullible fella. How exactly do you think they determine which devices are in use or not? Where do they get the data to back it? Where exactly is this korea international trade report? The linked source doesn't have a source to such article either. Just believing without questioning, such a good sheeple.

29. whatev

Posts: 2023; Member since: Oct 28, 2015

They could get that data from internet traffic, or maybe apps data, why in hell would a Korean news agency (that doesn’t have to do anything with apple and is not getting any benefit from apple) be interested in giving a false report that according to you is intended to favor apple’s image as a strong brand in China? (Which is actually true whether you like it or not), you all with your conspiracy theories are so tiring, don’t you realize that no matter how you ramble on the comment section in PhoneArena and get mad about good news about apple it won’t change the world and it doesn’t have the minimal impact in the smartphone industry? Apple remains unbothered while you and many others are like crazy and being bitter reading news you don’t like about them

30. MrShazam

Posts: 987; Member since: Jun 22, 2017

Internet traffic only records browser information, which doesn't tell you anything about the device besides the OS it's running on. That's a misleading way of identifying which devices are in use. App Data, many don't install any additional apps on their device, doesn't mean they no longer use it for text and calls. Again, asinine misleading way of identifying which devices are in use. As for the news agency, why wouldn't they link to sources to back their claims like any other news site? Just making statements out of thin air doesn't prove nothing. But alas, so long as it's in support of apple, why should sheeple question it. iGnorance is a bliss.

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