Did you know: this old school type of communication still has nearly 3 times more reach than Facebook and other popular apps

Did you know: this old school type of communication still has nearly 3 times more reach than Facebook and other popular apps

Have you ever thought about what's the best way to reach someone? In the Western world, for many that would be Facebook Messenger, Whatsapp, Skype, or Viber, but there is another - way simpler and more traditional form of a communication - that is certain to reach practically everyone in the world.

An interesting observation by ex-Nokia executive turned analyst Tomi Ahonen shows that SMS text messaging still has the furthest reach of all communications technologies with an estimated 5.4 billion people that could be reached by SMS. Compare this to a nearly 7 billion total number of people on our pretty green planet, and you'll still see that some people will not be reached by SMS. Unfortunately, the reason for this lies either in the fact that they don't have a phone, or they are simply illiterate, while for practically all others, good old text messaging will always reach them.

In comparison, Facebook has a wide reach of some 1.4 billion people, still less than a third of the total number of people available by text message, and the other instant messengers and social networks rank even lower.

Not only that, research shows that - unlike email and even Facebook - text messages are read in their entirety and almost instantly upon delivery. That's a huge revelation for those planning to invest in marketing a particular campaign, and we've already seen that SMS campaigns have been key to winning US presidential elections.

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8 Comments

1. natypes

Posts: 1110; Member since: Feb 02, 2015

Am I so old that SMS is the only thing mentioned here that I use? What's the point in that other stuff? Is it not the same thing? No social media crew checking in.

2. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

Well, obviously SMS is the most popular, all people who use feature phones can be reached by SMS,and many old people don't use Facebook or any app at all. Also I wouldn't try to reach someone by Facebook or Whatsapp if he was complete stranger (I mean for business), I would much prefer emails or SMS, maybe even calling him.

3. tokuzumi

Posts: 1730; Member since: Aug 27, 2009

While I like browsing Facebook, it has too many ads, suggested posts, and click bait articles. I'd rather use text to contact the people I want to contact, anyway.

4. waddup121 unregistered

Old school is best school

5. seh1984

Posts: 14; Member since: May 28, 2015

SMS is the only messaging service I frequently use. I have like three contacts on WhatsApp, so that is useless, Skype I only use for video chats with my mom and dad, Viber is LOL, and every other messaging app has barely any of my contacts on it. Every single one of my contacts can text message though.

6. osanilevich

Posts: 287; Member since: Sep 29, 2009

I'm sensing a transition to clickbait articles and I don't like it one bit

7. bahkata

Posts: 17; Member since: Dec 16, 2011

Slowly slowly, sheep will invade and we'll move on:) it's long due and there is no deficit of alternatives.

8. javy108

Posts: 1004; Member since: Jul 27, 2014

I still use SMS :)

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