Did you know – the majority of media consumption and online shopping now happens on mobile devices


Smartphones have become more widespread than ever , with over 1.4 billion units shipped last year alone! It's no surprise, then, that many of the things consumers formerly used computers, tablets, and TV sets for are now done on handheld screens. According to a report by comScore, media and shopping are the leading two activities affected by the shift. The analysts say that two out of every three minutes of consuming digital media, such as online articles and videos, now occur on a mobile device. As the total amount of time spent with digital media increased by 35% over the last two years, smartphone use has contributed a wildly impressive 92% of this total, and 56% of digital media is now experienced via mobile applications.

This is a huge movement that's been sparking changes in media production and distribution. With more people going online via their phones and tablets, the number of websites and apps that attract an audience numbering in millions of viewers is growing each year. Content is being re-made and newly conceptualized so it can be published quickly and turned accessible on all screen sizes. As the top 1000 digital media websites and video channels boast an average of 16.8 monthly visits, almost 11.3 of these are mobile.

Interestingly, the most common device you'll find in the hands of reading and viewing users is a phablet, that is, a smartphone with a display sized at, or larger than 5.5-inches by diagonal. A study by another analytics firm, Flurry, estimates that phablets have shown the highest growth rate (a whopping 334%) in time spent on mobile. Not long ago, it was tablets that were touted as the "missing link" between small phone screens and big computer/TV ones, but at this point it is more than certain that this device is actually the phablet.

The other thing smartphone owners love to do online – shopping – presents itself as a particularly dynamic field ripe for disruption. Out of $90 billion dollars made in digital sales over the last quarter of 2015, $15.6 billion came from mobile shoppers. But although shopping apps make for 60% of the time spent in web stores, customers still feel more comfortable shopping on a bigger-screened and more secure device, especially when it comes to more significant purchases. The most popular items bought on phones and tablets include video games, toys, and sports items. It's up to retail app makers to figure out how to capitalize on all that attention that doesn't ultimately lead to sold products. Simplifying shopping isn't easy at all when it happens on a relatively small screen, and furthermore, the shopping process has to be secure, yet not distracting and not light on important purchase details. Smartphones have gotten many things right, but the perfect mobile shopping experience is still being worked on.

source: Applause

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16 Comments

1. xondk

Posts: 1904; Member since: Mar 25, 2014

Well it does make sense that the device always near us is the device getting most usage, though that doesn't mean normal computers are dead or anything.

3. sgodsell

Posts: 7042; Member since: Mar 16, 2013

Computers are not dead, but more and more functionality is moving over to mobile devices all the time. As it stands today mobile devices can do a lot more things better than any PC or laptop can.

5. xondk

Posts: 1904; Member since: Mar 25, 2014

I do not see the 'better' part, they can maybe do them just as good, but not better, at least not as long as they are based on the arm chipset, which is not bad, but a fully featured CPU x64 architecture, well, smite's arm in terms of processing power. Now if you go what they can do 'per watt' it might be interesting, but the arm core is more restrictive then normal desktop architecture, and then there's cooling, probably the thing that is holding the small form factor back the most. So yeah, 'as good' maybe, but not better.

7. sgodsell

Posts: 7042; Member since: Mar 16, 2013

Wow, you are behind the times. When I can control my home appliances, work with my security system, lock/unlock my door to my home and car, integrate with smart watches and fitness trackers or other health equipment, pay for things, use social media, texting, check news, and weather, stocks, and the list keeps going. But everything I mentioned above smartphones can do those things better than any PC or laptop, hands down. Clearly you haven't used a mobile device. Here's a suggestion, pick up a good smart phone and install some apps that can do some of these things.

10. xondk

Posts: 1904; Member since: Mar 25, 2014

What does that have to do with anything? it isn't 'better' at it, it is more convenient because you have it on you? but it isn't better? a PC can do the same thing, but you obviously only can have a laptop on you, a phone is significantly more convenient, though you could easily do it with other stuff before connected phones, but yeah. So yeah I do not think I am behind the times. And I do in fact have a SGS7 edge, and very interactive apps and connected items. However none of that means that the phone does it 'better' :) So yeah, relax, and read what I wrote, just because something is convenient, doesn't mean it is 'better' or able to do more then something else :)

13. sgodsell

Posts: 7042; Member since: Mar 16, 2013

Umm, a lot of people would definitely tell you that you are dead wrong. If a mobile device is more convenient and can perform the requested actions faster and easier than a PC or laptop. Then at the end of the day this means the mobile device is better and faster than the PC or laptop. Plain and simple. You can try to sugar coat or come up with some other excuses. But what I have said is 100% correct. The other thing is mobile devices are getting faster and faster all the time. All mobile flagships have already surpassed the processing speed of the Xbox 360 and PS/3. As a matter of fact the latest SD 820 is already close to 700 gigaflops. The Xbox One is 1.3 teraflops, and the PS/4 is 1.8 teraflops. By this time next year mobile smartphones should be close to the speed of the Xbox One. Also another fact for you is some mobile arm processors are currently at 1 teraflops. If you are betting that mobile devices will never exceed the functionality of a PC, then you will loose. Developers are constantly adding features and functionality all the time. You can already stream your display, add keyboards and/or mice to almost and smartphone. BTW how much processing power do you need to edit documents or spreadsheets? With that said PCs and laptops still have their place, however for the vast majority of users, a mobile device can perform all of their computing needs, and for a vast number of users their mobile devices have completely replaced their PCs or laptops. Plus the convince and in most cases that convince can also mean speed at which those task can be performed. So I will relax with a coffee I can pay with my phone or watch. ;-)

16. xondk

Posts: 1904; Member since: Mar 25, 2014

"a lot of people", without even knowing what others say I can tell you that "a lot of people" are also wrong. In fact more often then not, more people are wrong then the amount that are right. You say I am sugar coating, or making excuses, I am not. Nvidia is the only one that has passed 1 teraflop with X1 and that one is only 'sorta' mobile. But it is pretty obvious there is no reason to argue this with you, you clearly have no intention of actually reading what I am saying, and you keep speaking about convenience as if it means technical truth. So yeah, mobile units are great, no question, but they are not 'better' at then a full computer, a lot of the things you take for granted, and mention here, are interfaces that run on servers, and guess what, full sized servers do not run on arm processors. If they were better, they would, but they do not, arm is at best offered as a very 'lite' solution. But yeah anyway believe what you want :) but you are not 100% correct as you so state. And stating you are correct does not make you correct, I am stating facts, feel free to provide actual fact and background for your words :)

12. MrHate

Posts: 317; Member since: Feb 09, 2015

I mean for every point you listed I'm pretty sure one could list you over a hundred more points of what you can do with a PC what isn't possible with a smartphone. (or would at least be super inconvenient) And do you really think looking up the weather, stocks, news or whatever is better on a smartphone? It litterally doesn't take 3 seconds to look up any of these on a PC. (On my smartphone I would need more time searching the app) This is especially noticeable in social media where some apps a pain to use. Everything is just faster, smoother on a PC. Browsing the internet with any flagship (6s, S7 etc.) is significantly slower and much more inconvenient compared to a PC. Where my phone needs a second to open a website my PC has it opened 2 times already. (although the phones are slowly but surely catching up) And not to forget that the desktop version is often faster to navigate which comes from having a bigger screen. A small smartphone screen can't even touch the PC in terms of user experience. Be it watching a movie, playing a game, getting desktop size website, doing multiple things at once all these things are much more pleasant on a PC with a much bigger screen. And there is also something called Steam where you can get all sorts of games from casual to indie to AAA games in a few clicks. The only games that feel better on a smartphone are games with very few controls and without a lot of depth to it. The only thing a smartphone has going for it is that it is small and portable and can be used everywhere while a PC is limited.

14. sgodsell

Posts: 7042; Member since: Mar 16, 2013

"And do you really think looking up the weather, stocks, news or whatever is better on a smartphone?" Yes I do, especially when tons of servers and browsers specifically support and cater to mobile data. Not to mention LTE speeds. Also all mobile platforms support different forms and types of widgets or apps that specifically tartget this type of data which can be easily tailored to a user's needs. Things like Google Now, Cortana, Siri, and others will automatically acquire the data that you normally look up. So hands down a mobile device can get that data for me faster than any PC or laptop. Now if you are ignorant and don't know about this stuff, then sure you will think the PC is faster for you. I have to laugh at you when you said "social media where some apps a pain to use. Everything is just faster, smoother on a PC.". Really? A lot of social media started and grew from its mobile users and devices. Look at Twitter, Instagram, Snapchat, and many others started with mobile and grew. Not to mention many others. Even Facebook specifically have apps for mobile devices that make it easier, faster and more convenient to help users post pictures and write posts. You must have forgotten that all smartphones have touch screen displays, and cameras. I notice you are talking about browsing to every webiste which requires more input compared to specific apps. I will give you the larger screen for holding more information. But phablets that are around 6" and have a high resolution displays are great for consumption. Oh wait, something that this article is talking about. I guess you didn't read this article before posting? Mobile devices also have longer battery life, and are getting faster and faster all the time. PCs do not have a number of sensors that almost all mobile devices currently have, like multiple cameras front and back and better quality cameras, GPS, accelerometers, gyroscopes, LTE, GSM.

15. MrHate

Posts: 317; Member since: Feb 09, 2015

The problem with apps is that you could have an app for everything. Your weather app, facebook app, twitter app, mail app etc. and have to constantly switch between them. On a PC on the other hand you can have all these things open in different tabs, just milliseconds away and ready to use. Of course a good optimized app will be offer a better user experience since it is controlled via touch and doesn't require a mouse. But it can't provide more or anything faster than a PC could. And an 6" phone won't do it. Maybe a tablet but a 6" phone isn't even close to a 25-32" screen. Oh and I don't need GPS, sensors, cameras (although you buy a good webcam if you need it) or whatever on my PC because that's not what a PC is for. And LTE? Really? You can get LTE for your PC if you want but normal internet is mostly faster, has less latency and isn't capped.

6. MrHate

Posts: 317; Member since: Feb 09, 2015

There is almost nothing a phone could do better than a PC other than making a quick call to someone are texting someone and of course mobility. (which surprise a phone was originally built for) In every other aspect a phone isn't even close to a decent PC.

8. sgodsell

Posts: 7042; Member since: Mar 16, 2013

A mobile phone can control home appliances and security systems better and faster. My smartphone can unlock/lock my front door and car better than any PC. A smartphone is much quicker to look up the latest news, weather, sports, stocks, and use social media. I can pay for coffees or food using my phone. I can't use a PC at a store for that. All smartphones have GPS in them so maps are superior on mobile devices. Booking and travel is easier on mobile. Mobile devices work much better with fitness trackers and smart watches. Mobile devices have cameras and work better with Instagram, Snapchat, and other camera media things. Music is much better on mobile devices. Casual gaming is much faster and easier on mobile devices. The list can keep going and going. Now you were born yesterday, or you never used a smartphone before. Mobile devices for many are their version of the PC. Why do think so many mobile devices sold compared to PCs and laptops.

9. ibend

Posts: 6747; Member since: Sep 30, 2014

calm down guys.... smartphone is good for simplifying simple stuff, and it contain every mobile need, to make your life outside home easier.. while PC is for some serious work (CAD, processing huge spreadsheet, encoding, rendering, coding, and stuff), or serious gaming (ultra setting from AAA gaming and stuff).. or just want to browsing internet on big screen.. none of it will die anytime soon

11. xondk

Posts: 1904; Member since: Mar 25, 2014

We have been able to do that way, way way, before smart phones, however smart phones made it significantly more convenient, and able to understand for the normal non tech minded person. Don't get me wrong smartphones are great, because exactly they are focused around allowing you to do just that, but that doesn't mean it is better. So yeah, absolutely no reason to insult people, but you are right in that they sell more, because of the convenience, that doesn't mean they are better though, they are still substantially weaker then even a weak pc now a days, the advantage is what you can 'do' with that power in the palm of your hand, something a lot of non tech minded people entirely missed through the years until phones came out, so yeah, calm down.

2. sgodsell

Posts: 7042; Member since: Mar 16, 2013

Duh, like we need an article to tell us that mobile is surpassing consumption and shopping. They are doing a lot more than that as well. With phablets they have already taken a good bite out of tablets as well. PCs are great for a number of reasons, but mobile keeps taking more and more things away from PCs all the time. Considering they are getting faster and faster.

4. oozz009

Posts: 520; Member since: Jun 22, 2015

Should that be surprising??

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