Despite losing market share in Q1, Apple is still on top of the tablet market

Despite losing market share in Q1, Apple is still on top of the tablet market
The tablet market continues to shrink. According to IDC, Q1 shipments of tablets amounted to 39.6 million units. That is a 14.7% decline from the 46.4 million slates delivered during last year's first quarter. Apple remains on top, with 10.3 million iPads shipped from January through March. Apple now has 25.9% of the tablet market. That is a year-over-decline of 18.8% from the 12.6 million slates it delivered during last year's first quarter when it owned 27.2% of the market.

Samsung is next, and the company had a larger decline in tablet shipments over the quarter than Apple did. The manufacturer shipped 6 million slates during the three months, a decline of 28.1% year-over-year. Samsung now has a 15.2% slice of the tablet pie. Behind Samsung and in third place is Amazon. The Fire Tablet manufacturer had 2.2 million units in transit during the quarter, and its 5.7% share edged out the 5.5% belonging to Lenovo. Huawei rounded out the top five, with 2.1 million tablets shipped. That is good enough for 5.2% of the market and more than doubles the 2.4% share Huawei owned during the same quarter last year. The manufacturer increased its shipments 82.2% over the 1.1 million slates it shipped during last year's first quarter.

Detachable tablets, which can be connected with optional accessories like a physical QWERTY, accounted for 4.9 million tablets shipped in the quarter, or 12.4% of the overall market. The Apple iPad Pro led the way in the detachable tablet arena, surpassing the Microsoft Surface line in the number of detachable tablets shipped. Still, IDC believes that Microsoft, which it credits for creating the detachable market with the Surface line, could grab the lead thanks to the business community's experience with Windows. 

source: IDC via AppleInsider



1. Ninetysix

Posts: 2966; Member since: Oct 08, 2012


2. darkkjedii

Posts: 31771; Member since: Feb 05, 2011

Get ready.

3. Martineverest

Posts: 521; Member since: Oct 27, 2015

Tablets will go extinction in 5 yrs time. Detachables after the future

4. kiko007

Posts: 7525; Member since: Feb 17, 2016

Not trying to be snarky or anything, but aren't detachables simply tablets with built-in keyboards or am I missing something?

6. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Maybe you lost your detachable... I'll help you look! I think Martin was referring to devices like the Surface Pro series which run a full-fledged desktop OS as opposed to a mobile OS.

9. ibend

Posts: 6747; Member since: Sep 30, 2014

full-fledged desktop OS? but the article said iPad pro is detachable.. the border is kinda wierd in this case... cant we just call all of them "tablet"

10. kiko007

Posts: 7525; Member since: Feb 17, 2016

Okay I gotcha. But if the IPad Pro ran OS X would it sell any better? I can basically get everything done on my Nexus 6 because of its immense size. Not to mention Surfaces, while amazing and extremely powerful, don't offer much to the general public outside of more processing power. It would have probably been a better move for Apple to maintain a mobile OS and simply market this as a large consumer friendly media device. Because let's face it, that's what it really is. They have taken a great deal of flack for their "PRO" monitor lately, and it is well warranted.

15. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

In fact detachables existed for a long time, and the creator was more ASUS with their Transformer line than anyone else. What IDC refers is a very particular market for dechables: the profesional market, there is where the surface was the first and the iPad Pro is heading.

5. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

iPad's are still the best tablet experience going for most consumers regarding media consumption. I don't think I could recommend getting one of the new Pro lines and if you were looking at a Mini you may as well just get an iPhone (X)Plus, but I'm surprised everyone in the US isn't sporting an iPad Air 2 by now.

7. French_Toast

Posts: 98; Member since: Sep 02, 2015

27% of maket share in 2015, now 25 % in 2016. Even in this market Apple sinks to the bottom. IOS is like an old man of exceeded.

11. ibend

Posts: 6747; Member since: Sep 30, 2014

at that rate, they still have 12 years before reach the bottom.. and I believe they'll put OSX on iPad pro before they reach bottom

14. Crispin_Gatieza

Posts: 3192; Member since: Jan 23, 2014

They first need to figure a way to make OS X touch-capable.

13. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

The problem for Apple as I see it, iPad is a durable, strong, and reliable device, with lots of longevity. I have the original iPad and an Air, both work perfectly, no need to upgrade. In contrast Android tablets are just trash. I have had five. Anyone remember the Motorola Xoom,,tray? Is what I call it after six months, a tray.

8. meanestgenius

Posts: 22844; Member since: May 28, 2014

The tablet market is shrinking because of two things, IMO: Phablets are taking away from tablet sales. People just don't upgrade tablets as often as they do smartphones. I do think, however, that the detachable tablet market is going to grow, and possibly supplant the tablet market sometime in the future.

12. adsg48

Posts: 79; Member since: Apr 18, 2015

quite expected...Android Tablet market is almost dead.

16. xperian

Posts: 421; Member since: Apr 10, 2014

I have an iPad mini and happy with it. Perfect for reading, comics, web. And at this price no android tablet was even close in specs/build/display. Only watching movies is not perfect because of 4:3 display.

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