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Curious: Samsung to remove its logo from the front of Galaxy S7 / edge units sold in China and South Korea

By Paul K.

Updated: Feb 29, 2016, 1:28 AM

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Last year, news from the Far East claimed that Samsung was selling its shiny Galaxy S6 and Galaxy S6 edge smartphones in Japan without the company's logo proudly printed on the handsets. There was no solid official explanation on the matter, but a popular speculation assumed that Sammy feared a recent squabble between Japan and South Korea — Samsung's home country — might affect its sales. It may have been correct in that assumption, as the Galaxies didn't do amazingly good in The Land of the Rising Sun.

This year, however, reports say the company will be removing its name from handsets sold in China and it's homeland — South Korea — as well. Recent photos from Chinese certification agency TENAA reaffirm this, as we can clearly see that the Galaxy S7 and Galaxy S7 edge smartphones that passed certification and were pictured do not have the Samsung name on their foreheads. Promo posters for the South Korean market also depict the two smartphones with no Samsung logo on their fronts.

At this point, one can only guess what the reason for this move is. Unlike the case with Galaxy S6 units in Japan, which were only marketed as "Galaxy", the S7 smartphones will still have the Samsung name printed on their backs. One would guess that if Sammy wants to flaunt its name on the front of its flagships, its home country is precisely the market that should receive such units, but that doesn't seem to be the case.

What's your take on the reasoning behind this move?

source: SamMobile (1, 2)