Curious: Samsung to remove its logo from the front of Galaxy S7 / edge units sold in China and South Korea

Curious: Samsung to remove its logo from the front of Galaxy S7 / edge units sold in China and South Korea
Last year, news from the Far East claimed that Samsung was selling its shiny Galaxy S6 and Galaxy S6 edge smartphones in Japan without the company's logo proudly printed on the handsets. There was no solid official explanation on the matter, but a popular speculation assumed that Sammy feared a recent squabble between Japan and South Korea — Samsung's home country — might affect its sales. It may have been correct in that assumption, as the Galaxies didn't do amazingly good in The Land of the Rising Sun.

This year, however, reports say the company will be removing its name from handsets sold in China and it's homeland — South Korea — as well. Recent photos from Chinese certification agency TENAA reaffirm this, as we can clearly see that the Galaxy S7 and Galaxy S7 edge smartphones that passed certification and were pictured do not have the Samsung name on their foreheads. Promo posters for the South Korean market also depict the two smartphones with no Samsung logo on their fronts.

At this point, one can only guess what the reason for this move is. Unlike the case with Galaxy S6 units in Japan, which were only marketed as "Galaxy", the S7 smartphones will still have the Samsung name printed on their backs. One would guess that if Sammy wants to flaunt its name on the front of its flagships, its home country is precisely the market that should receive such units, but that doesn't seem to be the case.

What's your take on the reasoning behind this move?


source: SamMobile (1, 2)

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40 Comments

4. ZeneticX

Posts: 63; Member since: Feb 27, 2014

The phone actually look much better that way. Also the reason why I like the silver colour the best

39. almostdone

Posts: 449; Member since: Sep 25, 2012

Perhaps Samsung is looking to reduce their top bezels even further but not having in logo on the front. They're testing the waters to see if this impact sales and perhaps in future models have no logo and reduced top bezel. I think this is a great idea and only have Samsung at the back.

8. Shocky unregistered

Definitely would prefer no branding on the front of phones, but I don't see how it would impact sales in South Korea though. Maybe they're just testing it to see what effect it has, if any.

11. Tziggy14

Posts: 624; Member since: Sep 02, 2014

Do chinese people even buy Samsung phones anymore?

36. KONICHIWA-ANNYONG unregistered

No they don't buy Samsung phones, genius...

12. Commentator

Posts: 3723; Member since: Aug 16, 2011

Looks like I'm moving to China or South Korea! ;)

13. Unordinary unregistered

So much diversity with these phones. No logos here, logos there, heat pipes here no heat pipes there, different processers in this country vs that country. Lol.

25. j2001m

Posts: 3061; Member since: Apr 28, 2014

They all got heat pipes on both CPUs and all phomes, it's used the the gear VR so you can use it longer without overheating, samsung as said this is why it was used

28. Unordinary unregistered

Gotta love Samsung. Guess the fandroids in previous articles had false info, as always. Thanks for the info tho

15. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

This is stupid considering the Box still has the Samsung logo on it. People will still know they are buying a Samsung. The phone don't come in a white box unmarked. Seems weirdly stupid. If you so worried, dont even sell a phone in China. Let them buy cheap knock-offs which si about what most can afford anyways. Samsung doesn't need china.

17. sssm23 unregistered

Apple and Samsung still copying Nokia

38. KONICHIWA-ANNYONG unregistered

There are still Nokia fans? What is this, 2002?

19. kevin91202

Posts: 642; Member since: Jun 08, 2014

"...far East." -PA (Paul K.) far East? You actually mean Far East. It's pathetic that PA continues to butcher the American-English language by using these foreign writers. Might as well start writing in Bulgarian.

24. benno

Posts: 94; Member since: Apr 17, 2015

Lol are you seriously going full retard over a capital F?

22. sissy246

Posts: 7124; Member since: Mar 04, 2015

I am one that doesn't care if the branding in on my phone. I have the white note 5 and the silver Samsung barely show anyway.

26. Trakker

Posts: 283; Member since: Feb 11, 2016

On my white Galaxy S5 the silver Samsung lettering are basically invisible to me because it just doesn't stand out, unlike HTC of course which seems to take up half the phone.

27. Awalker

Posts: 1986; Member since: Aug 15, 2013

They should do that everywhere.

29. avishekmukherjee

Posts: 362; Member since: Apr 09, 2015

why??? :/

30. lakki369

Posts: 114; Member since: Apr 10, 2015

Great... Now make it universal... Seriously... This is the best design move after the invention of edge screen... Without the logo it looks more clean and refined.

31. MDave

Posts: 210; Member since: Apr 09, 2015

If you gave me the choice I'm not sure how I'd feel about it. Never been bothered by the logo.

32. Elfmonster unregistered

I'd pay any phone company an extra 25 bucks for a no logo handset.

33. xq10xa

Posts: 810; Member since: Dec 07, 2010

it's getting curiouser and curiouser

34. ydl08

Posts: 54; Member since: Nov 01, 2013

They should apply the same here in the US. Why can't Sammie do everything at once? why are they so scared? or what's causing the delay? i think just removing the samsung from the front will boost sales.

41. chaoscauser

Posts: 39; Member since: Jun 04, 2014

Everyone knows the brand, Samsung. No need to raise brand awareness with the logo on the phones.

42. techbuttcheex

Posts: 205; Member since: Jul 25, 2015

The iPhone doesn't say "Apple" on the front.

43. Pigeon

Posts: 3; Member since: Feb 25, 2016

I would think their country would be proud instead of acting childish, they should be ashamed of themselves !

* Some comments have been hidden, because they don't meet the discussions rules.

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