Could Huawei become the next HTC?

This article may contain personal views and opinion from the author.
Could Huawei become the next HTC?
“Hua-who?” – this is the response you are likely to get when you ask someone whether they know anything about Chinese telecommunications giant Huawei. However, we believe that things are bound to change in the foreseeable future. In fact, Huawei appears to be building up the potential to transform from being this obscure Asian company (as it is currently perceived by the average U.S. consumer) to a brand name that is well established on the U.S. market; a brand name just as respected and recognizable as HTC is today.

Would you like to know what makes us think that way? We will gladly share our thoughts with you, but first...

A little history

You might not be aware of this fact, but Huawei has been on the mobile scene for quite a while. It once catered exclusively to the needs of its homeland market, but since 2005, the company has been doing business mostly outside of China. However, Huawei has not been involved that much into making phones as much as it has been busy building cellular infrastructure for other businesses. And it is doing a pretty good job at it, we must admit. Huawei equipment currently powers the networks of a number of wireless carriers, such as Vodafone, British Telecom, TELUS, Bell Canada, TeliaSonera, Clearwire, and Telfort. So yeah, when it comes to cellular communications, Huawei does know a thing or two.

But when it comes to mobile phones, the Huawei brand name still has a weak market presence. Sure, you can probably find some of the company's handsets on sale here and there, but not unless you spend a fair amount of time digging around first. Actually, a Huawei smartphone or tablet might be right in front of you, but you just might not be able to tell. That is because those devices that eventually get picked up by U.S. carriers are re-branded. For example, the Sprint Express, T-Mobile Springboard, AT&T Impulse 4G, and AT&T Fusion are all made by Huawei. This is one of the reasons why the majority of end consumers are not familiar with the name, even though their smartphone probably gets its 3G/4G signal thanks to Huawei equipment. And after all, people would much rather buy a product that carries a brand name they have actually heard of before, right? Another reason is that these smartphones and tablets are nothing but your ordinary, mid-range product that easily blends with the crowd as it has nothing to make it shine. Well, Huawei finally did announce a few pretty interesting devices at MWC 2012, but we will get to that in a bit.

HTC was once doing business in a similar fashion – making smart devices that other companies sold under their own brand names. Today, HTC has now pretty much abandoned that practice and has its own smartphone offerings of all shapes and sizes. One of the reasons why it got this far is that HTC delivered several cornerstone smartphones, which you should be very familiar with. We are talking, of course, about the T-Mobile G1, also recognized as the first Android phone, the Nexus One, which is the first Google branded phone, and the HTC EVO 4G, aka the first 4G smartphone in the U.S. And, boom! Android took off to become one of the most popular mobile platforms out there. At the same time, HTC was getting more and more attention since it was the first to adopt Android. And people loved HTC Androids, which really helped the brand to make a name for itself over a relatively short period of time.

This is what Huawei has been lacking so far – staple smartphones that are exceptional, that have something to stand out with and grab the audience's attention. Well, the time for that to happen finally came, and at MWC 2012, Huawei decided to...

Bring out the big guns

After getting up close and personal with devices like the Ascend D quad and the MediaPad 10.1 at MWC 2012, we are pretty confident that Huawei is capable of delivering top-notch smartphones and tablets and not only white-label handsets for the average Joe. You know, the kind of devices that are praised by tech geeks for incorporating the very best that the current state of consumer technology has to offer. Benchmark-crushing quad-core processors and eye-pleasing high-definition displays, both of the aforementioned devices have these features, so we must be looking at two clear winners, right?

Well, almost. During its MWC 2012 press conference, Huawei put a lot of effort in convincing the audience that the hardware inside its new flagships is superior to anything currently on the market. We were treated to benchmark results for Huawei's home-grown K3V2 quad-core processor, which annihilates the competition in many aspects, or so it is claimed. But as the case is with every other gadget out there, the truth about their performance will emerge once the Ascend D quad and MediaPad 10.1 are given thorough reviews. For after all, the real life experience is what truly matters, right? Carrier adoption will also matter a lot if Huawei wants to establish itself firmly on the U.S. smartphone market. So far, we know that its new handsets are set to land on U.S. soil during the second quarter of 2012, but which carrier or carriers will be offering them is still unclear. Furthermore, launching at the right price will be of utmost importance. However, Huawei's handsets have been quite competitively priced so far, and we hope that the latest offerings will be no exception. And if their subsidized price is considerably lower than that of the competition's offerings, we can only expect those Huawei high-ends to fly off the shelves.


So, is Huawei about to become the new HTC? We believe that it sure might happen. As we already know, the company is determined on expanding its U.S. presence, and its newly announced devices might just do the trick, as long as they are priced right and perform as great as their maker promises. Besides, a little extra competition is always welcome. Of course, it would be interesting to see how other manufacturers will react to the Huawei invasion, if it succeeds. Are we about to see the price of top-notch smartphones going further down? Or are companies simply going to up the ante in the hardware department even further? Only time will tell.



1. biophone

Posts: 1994; Member since: Jun 15, 2011

Well considering that Hauwei's new offerings are better then HTC's new offerings its looking good for them. They even keep the UI pretty much stock. I love it.

2. cepcamba

Posts: 717; Member since: Feb 27, 2012

And besides, Huawei's high-end devices are really high-end. They treat their flagships differently from their entry level devices.

5. biophone

Posts: 1994; Member since: Jun 15, 2011

I just hope their devices come to verizon. Best service on a great phone.

42. remixfa

Posts: 14605; Member since: Dec 19, 2008

you mean they dont stuff the same chipset into every phone with minor clock and screen differences so one is "high end" and the other isnt? lol If they can have a decently high profile flagship phone, they will be on the way to the big time. Before the SGS line, I would have never picked up a samsung phone as they have been making junk for years. Before android I would have never picked up another HTC because their windows phones were junk. LG used to be the best phones on VZW other than Blackberrys. Every company can rise or fall.

23. phones522

Posts: 94; Member since: Jan 27, 2010

they are not better then htc

25. biophone

Posts: 1994; Member since: Jun 15, 2011

The new ascend is the fastest smartphone every made.

26. ngo2dd

Posts: 896; Member since: Jul 08, 2011

How is it the fastest phone? What do you have to back it up beside it is quad-core? Quad core does not mean it is better then a dual core. Intel vs AMD is all I have to say.

28. biophone

Posts: 1994; Member since: Jun 15, 2011 1:13 Can you just shut up already you guys are annoying and wrong.

30. KParks23

Posts: 748; Member since: Oct 13, 2010

If u didn't feel the need to dogg HTC out and use words like crapdragon In every single article this conversation would of been over days ago... So now ur basing ur facts on a company launch video Lmao..cuz of course the company was going to make a video saying and our new phone is the 5th fastest phone out lol of course there gonna say there's is the best did u get dropped when u were a baby or sumn.. this guys facts are another users post and a company promo video lol.. yes this ascend is going to be a awesome phone and it looks good also can expect great battery life... And its not nice to tell ppl to shut up when in everypost in every article u say the same thing then we just reply to u proving u wrong..

32. biophone

Posts: 1994; Member since: Jun 15, 2011

Everybody sing along: O when the trolls, O when the trolls, O when the trolls come marching in. O how I don't went to be a mindless idiot like them O when the trolls come marching in. -Yea I am really hard on HTC saying I like their newest phone and interface -I didn't say crapdragon once in this article. -Huawei couldn't say that if it was wrong. They had to have a basis for saying their phone was the fastest. If it is wrong well then thats false advertising and is illegal. However its not Its GPU is superior to that of the tegra 3 being that it has 16 cores. - You haven't proved me wrong once. The S4 isn't a a15 cortex equivalent its in-between an a9 cortex and a15 I round down an call it an a9 cortex because if its not on par with the superior cortex how can you call it an equivalent to that. Its been documented qualcomm fixes their phone for benchmarks as well look at the skyrocket. So benchmark scores from qualcomm mean nothing to me.

43. remixfa

Posts: 14605; Member since: Dec 19, 2008

The S4 is only about 30% better than CURRENT 45nm A9 chips. Considering the exynos 4212 chip is supposed to be around 50% faster than the 4210 chip with just the die shrank to 32nm, that would put it above the S4... and thats not even going into the exynos A15 based chips which are going to be even more powerful. Why do I CALL it a crapdragon (my word that caught on because its TRUE)? Because the S2 and S3 are CRAP. The S4 is crap for now until they release it with the Adreno 320GPU. Its not really that hard to understand. I dont know what all the fighting is about. When the 2012 chips get released and the S4 finds its regular spot at the bottom of the pile again, you will stop chirping. But hey, if it warms your heart that the S4 can just barely edge out the exynos 4210 chip from 2011, then u hold on to that. Problem is the 4210 chip is on its way to retirement. BTW, HTC doesnt make crapdragon, Qualcomm does. Huwai makes their chips in house like samsung does.

34. biophone

Posts: 1994; Member since: Jun 15, 2011

Ok remixfa enlightened us on the s4 benchmarks where on a blank reference device. Thanks remixfa.

35. phones522

Posts: 94; Member since: Jan 27, 2010

so what an ad says its the fastest phone have you tested it personally and seen its benchmarks

38. biophone

Posts: 1994; Member since: Jun 15, 2011

It has the best specs. Best gpu by far and the cpu looks good too.

50. remixfa

Posts: 14605; Member since: Dec 19, 2008

the same can be asked of all these people that are walking around chanting the praises of the S4. Its not on a commercial device yet either.

55. KParks23

Posts: 748; Member since: Oct 13, 2010

Where not walking around chanting praise.. What u saying is why we backing the s4 up u and ur boy runnin around calling it garbage and we don't know how good it is .

3. itiswhatitis

Posts: 423; Member since: Jan 23, 2012

If they can make their products long-lasting and as-good-as-new software then yeah they have a very good chance.

4. theBankRobber

Posts: 682; Member since: Sep 22, 2011

I personally feel that companies should just stick to the name of the device itself. Look how popular the iPhone name has become because on every carrier around the world, its called Apple iPhone. Samsung was doing OK with the Galaxy S II until it went on the US carriers. I hate how it is called different names, I guess that's the issues with having multiple carriers and letting them say what they want in and on the phone.

7. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Tried to edit my post to something else, I kinda jumped in reading and pa's edit system said I couldn't edit my post for some s**t reason.

6. A.aoudi

Posts: 125; Member since: Feb 14, 2012

Huawei is Huawei and it will stay Huawei because it should .HTC is HTC because it makes a lot of SENSE.

11. SleepingOz unregistered

It's your comment that does not make any sense actually.


Posts: 701; Member since: Jun 07, 2011

whats your point?

15. andro.

Posts: 1999; Member since: Sep 16, 2011

Your comment makes no sense at all. Ive sold huawei mdoems and internet devices for years and they have been extremely reliable and very little problems. While i dont have as much experience with their handsets i am more than willing to gIve them a chance. Judging from their top tier phones announced at mwc they desrve to have a chance and be noticed

8. willardcw4

Posts: 170; Member since: Oct 01, 2011

I think they have a lot of potential if they can get on a couple carriers and get some good marketing! Hopefully they get released in the US soon after the international releases.

9. haikallp

Posts: 319; Member since: Feb 10, 2012

Huawei definitey has the potential to be a major smartphone brand. Asian companies like Sony, Samsung and LG are big players in the mobile world now so why can't Huawei join them. I just hope they won't release tons of phones every month and not all receive updates, like Samsung now :/ (and HTC last year)

10. kshell1

Posts: 1143; Member since: Oct 05, 2011

Huawei might just take away my money before LG does for their quad cores. shaping up to be a great year for the android universe. and this is only the beginning

12. AhmadAlsayegh

Posts: 326; Member since: Jul 18, 2011

First of all, PA this is a well written article...bravo! second, I wouldn't think that Huawei benchmarks would be fraud, logically, If i were a company that wants to invade one of the biggest smart phone markets on solid ground, I wouldn't lie....consumers really appreciate honesty... What the guys in PA think? are those real benchmarks?

44. remixfa

Posts: 14605; Member since: Dec 19, 2008

I dont believe any benchmarks until they are on commercial devices. Thats why I keep laughing as people hold on so dearly to those S4 benchmarks on a reference device, not a commercial device. If Huawei wants to make a good impression, then they wont lie. I called out samsung on their BS with messing with crapdragon benchmarks for their american SGS2 variants. Problem is that this is a new chip with no track record to compare it to, so it will be much harder to tell if its a lie or not.

14. GeckoHA559

Posts: 47; Member since: Jan 28, 2011

Ofcourse they can, they have taken over ZTE in the race for it as well it seems. When the ZTE and Huawei devices come out here in the UK, I always look forward to them being branded by their real names. Its quite sad to see the networks buy the devices and rename them under their own names.

22. Chronos

Posts: 258; Member since: Feb 25, 2012

I agree with your final sentence.

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