Chen: BlackBerry Passport is for those wishing to be more productive

Chen: BlackBerry Passport is for those wishing to be more productive
In an editorial written for CNBC yesterday, BlackBerry CEO John Chen explains that the new BlackBerry Passport is not for everyone. Unlike most smartphones, which Chen says are designed to allow users to kill time, the Passport helps users make the best of their time. In the editorial, Chen makes it clear that the device is not designed for those who want to "play games on their iPhone," and instead caters to the "mobile professional," which he describes as "anyone who relies on their device(s) to do their jobs."

In designing the BlackBerry Passport, the manufacturer focused on the features and traits that mobile users need to become more productive on the go. That includes a long-lasting battery life (a 3450mAh cell is on board), and an innovative screen (the 1440 x 1440 display is perfect for capturing the whole picture, not half of it. The square shape of the screen is perfectly suited for some business type applications). The unique QWERTY keyboard makes it easier to send out a long email while on the go. Additionally, messages can be found at one location, like BlackBerry Hub, and documents and contacts can move seamlessly across devices thanks to BlackBerry Blend. All of the information that you inputted into your 'Berry while out on the field during the day, can be viewed by you on your PC or tablet at home.

Chen pointed out in his editorial that smartphones designed for the masses are usually not great business tools. A survey done by BlackBerry found that business users want a device that is secure, with long battery life, and should be able to stand up to the wear and tear of heavy usage. 71% of those business users surveyed by BlackBerry said that security is the most important trait they want in a smartphone for business. The same percentage want their phone to have juice left over after a tough day out of the office. More than 33% said that a poor typing experience prevented them from being productive.


So BlackBerry designed the Passport to provide everything that business users need to thrive in a mobile environment. While the unique design of the BlackBerry Passport makes it stand out, Chen says that it makes its users stand out, too.


source: CNBC

Related phones

Passport
  • Display 4.5" 1440 x 1440 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3450 mAh(23h 3G talk time)

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51 Comments

1. Elfmonster unregistered

I'm not leaving Android to return to BB but I dig this guy's chutzpah, and I agree with his points here. BB should launch a new brand under a different, secrety name to sell BB hardware with the Android ecosystem. I'd consider buying that phone.

29. Settings

Posts: 2943; Member since: Jul 02, 2014

Not designed to play games he might say, but on the cover it has featured games on the app store. Well, its not too bad to shed some few minutes after a days work.

47. Zeeya

Posts: 331; Member since: Mar 17, 2013

Wow... no offense... but what a s**tty idea... how dumb are you ? And its so clear that you didnt try BB10 for once,... BB10 is far better and more secure. But I understand that little kids like you just think about the million of crappy apps and think that they are using a wonderful OS... but the reality is that Android sucks so bad that even Mr. Eric Schmidt still uses a BlackBerry... okay its a BB7 device.. but anyway... first try - then - talk.

2. meanestgenius

Posts: 21485; Member since: May 28, 2014

Indeed! Those that believe that the Passport is geared towards the consumer market are incorrect. The BlackBerry Passport is a mighty tool of productivity, to make its users more productive. The Passport is not a toy. It wasn't designed for playing games, it was designed to help get the job done. It's a tool for for business professionals. This device definitely isn't for everyone, and that's ok. It's for those that don't mind standing out in the crowd. A device like the Passport with the amazing BB10 OS is perfect! No other OS is needed for this device, as it is perfectly capable the way it is. You just gotta love John Chen and the way he sticks up for his company and their products! Kudos to you, JC, and to BlackBerry, for an incredible device.

12. GreenZone

Posts: 146; Member since: Mar 04, 2014

The big pie is the consumer market. For a sinking company, selling a specific device for smaller market "business professional" is not an option. In fact it is a coffin for them to dig their own grave. RIP blackberry

30. Settings

Posts: 2943; Member since: Jul 02, 2014

BB is marketed at the "business professional" to begin with. It was never the "it" phone.

40. meanestgenius

Posts: 21485; Member since: May 28, 2014

There are many companies that survive and thrive as an enterprise-only company. IBM, for instance. You would know this if you truly payed any attention to the enterprise market. BlackBerry will be just fine, even if they are a "niche" company in the consumer market.

3. LeBrownJames

Posts: 201; Member since: Mar 17, 2014

The best business phone to date. Hopefully Passport will make Blackberry competetive again.

4. notoffended

Posts: 16; Member since: Apr 24, 2013

Chen, if only you could have been more productive with your products instead of WORDS.

43. medtxa

Posts: 1655; Member since: Jun 02, 2014

stop your mind BS-ing. seems someone got offended here? :D

5. magnum44 unregistered

Stating the bleeding obvious that this device is designed as aiding tool for the mobile professionals to help them do their jobs and not for pleasure and casual entertainment, triggers 2 questions: 1) Is he as a result expecting to sell more of the device or less ? 2) Will BlackBerry in tandem be making multimedia devices as well ?

10. BobbyDigital

Posts: 2124; Member since: May 29, 2014

As BlackBerry has always been geared to the business/professional/enterprise/prosumer market, NO, they won't be making strictly multimedia devices. They never have. Why should they now? It's not their audience and that's what just about every other OWN is doing. A bunch of you are just "me too" people, wanting every device to be exactly the same. There's an iPhone for that. Only children such as yourself are buying devices for gaming. This is a grown ups device. Obviously, you're not a grown up.

6. magnum44 unregistered

No one looking at this square device with that physical keyboard will go "WOW, that's perfect for gaming"

7. Alex123

Posts: 241; Member since: Oct 17, 2012

A great device from Blackberry. It's available here in Cambodia but it's even expensive than the most expensive phone here is Iphone 6 plus. Z10 is now extremely cheap at USD195 for a brand new. Keep it up and good luck to you blackberry.

8. magnum44 unregistered

In fact no one needs another Galaxy or iPhone or Xperia from BlackBerry, but its BB10 OS is so fluid and comprehensive it can underpin a variety of different experience devices (whether business or multimedia oriented) albeit without an indulging apps store.

26. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

This is not forward thinking. This is the "old business" mindset, who believe suits and ties exemplify "professionalism," which is an outdated model. As the Boomers, my generation, and Gen Y start to make up a shrinking portion of the workforce, you are left with the Millenials as the dominant generation in the workplace, and that generation isn't interested in carrying two devices or having a phone that is not suited to "killing time." Chen's CV doesn't suggest that he is capable of building a company into a thriving, self-sustaining entity, and it appears that his modus operandi is once again on exhibit here. This looks like an effort to cut BlackBerry's fat, paint them solely as an enterprise division that won't compete with an OEM's consumer products, and then sell BlackBerry to the highest bidder.

44. medtxa

Posts: 1655; Member since: Jun 02, 2014

Stop spouting your daydreaming bussines practice nonsense, Blackberry would have no chance head on with android and ios, exactly why they need something different and standout, chen is innovative enough and can see that and make the blackberry passport.

32. xtroid2k

Posts: 601; Member since: Jan 11, 2010

I have seen a mixture of comments. Some people like it and some don't. One thing is clear. Blackberry is on the reboud and I think its because they are doing things different. They are not just rushing to the masses with an android phone. John I feel is doing the right thing by focusing on what Blackberry does best and thats providing a secure productive environment for professionals. Everyone is different. However I can see som benefits. I know I would prefer a device like this for messaging of anytype. I'm sticking with my M8 but I can see companies starting to look at options again.

42. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I won't profess to know how good or bad the Passport is because I have never used it. I can also say, other than casual use if I come across one, that I won't ever know, mostly because I detest physical keyboards. To me, that is space wasted that could be utilized by a bigger screen. It just feels like Chen has told all of us who were early adopters of BB10 on the Z10 to "piss off," which seems myopic.

45. medtxa

Posts: 1655; Member since: Jun 02, 2014

pay attention to chen words more, this is different phone for who want more productivity "physical keyboard is not wasted on screen space" it's more comfortable for texting in long period of time.

46. meanestgenius

Posts: 21485; Member since: May 28, 2014

I disagree with your statement of "Chen has told early adopters on BB10....to piss off". He is actually LISTENING to his targeted audience, which is enterprise. Enterprise users prefer PKB's. BlackBerry's largest installed base of users is indeed in enterprise. Let's face it: many in the consumer market have abandoned BlackBerry. That much is true. And although the tide is slowly turning and people are slowly becoming aware of BB10 and just how good it is, BlackBerry's main audience that will purchase, use, and CONTINUE to purchase BlackBerry devices is in enterprise. Do you think Google or Apple wouldn't go after their primary targeted audience first, which is in the consumer market? They always will. Likewise, Chen has taken BlackBerry back to its roots and what made it so desirable by even the consumer market way back when: ENTERPRISE. BlackBerry still releases all-touch devices for the masses such as the BlackBerry Z3, with the Z3LTE due out later this year or early next year. But again, he is releasing such devices in targeted markets where BlackBerry is still strong, i.e.-Indonesia, Africa, Dubai and the UAE, India and so forth. Although, the Z3LTE is slated to come to North America.

48. jbishops

Posts: 62; Member since: Aug 12, 2014

If I want a phone to be more productive I will stick with the much superior product of the Note 4. Would not waste my time with any Blackberry product.

50. GreenZone

Posts: 146; Member since: Mar 04, 2014

Both, time and money...

49. tmcr7

Posts: 180; Member since: Nov 02, 2011

Phone for productivity? Unfortunately, the Passport's keyboard is poorly designed in terms of ergonomics that it is such a pain and slow to use.

51. GreenZone

Posts: 146; Member since: Mar 04, 2014

The whole design is moronic, let alone the keyboard. Lol

* Some comments have been hidden, because they don't meet the discussions rules.

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