Chen: BlackBerry Passport is for those wishing to be more productive
In designing the BlackBerry Passport, the manufacturer focused on the features and traits that mobile users need to become more productive on the go. That includes a long-lasting battery life (a 3450mAh cell is on board), and an innovative screen (the 1440 x 1440 display is perfect for capturing the whole picture, not half of it. The square shape of the screen is perfectly suited for some business type applications). The unique QWERTY keyboard makes it easier to send out a long email while on the go. Additionally, messages can be found at one location, like BlackBerry Hub, and documents and contacts can move seamlessly across devices thanks to BlackBerry Blend. All of the information that you inputted into your 'Berry while out on the field during the day, can be viewed by you on your PC or tablet at home.
Chen pointed out in his editorial that smartphones designed for the masses are usually not great business tools. A survey done by BlackBerry found that business users want a device that is secure, with long battery life, and should be able to stand up to the wear and tear of heavy usage. 71% of those business users surveyed by BlackBerry said that security is the most important trait they want in a smartphone for business. The same percentage want their phone to have juice left over after a tough day out of the office. More than 33% said that a poor typing experience prevented them from being productive.
So BlackBerry designed the Passport to provide everything that business users need to thrive in a mobile environment. While the unique design of the BlackBerry Passport makes it stand out, Chen says that it makes its users stand out, too.