Check out the latest television ad for the Apple iPhone 6s; spot features 3D Touch

Check out the latest television ad for the Apple iPhone 6s; spot features 3D Touch
Yes, Virginia, even the Apple iPhone 6s needs to be paraded in front of the public every now and then through the use of television commercials. It's not that Apple is worried that people will forget about the iPhone, it's just that you never know when something in an ad could trigger a purchase of the device. The new ad, which you're sure to see when watching your prime time favorites like Shark Tank and Blue Bloods (and during sporting events like the MLB playoffs and regular season NFL and NHL contests), focuses on 3D Touch.

For those who have been sequestered for a trial, or just exiting a coma, the Apple iPhone 6s and Apple iPhone 6s Plus were released with a version of Force Touch called 3D Touch. This means that the screen can distinguish between three different tiers of touch. Those would be light, regular, and heavy. And Apple has called the interaction that takes place with 3D Touch, "Peak and Pop."

For example, when perusing your email app, you can lightly touch on the screen to see a sneak preview of a particular missive. Press harder, and Pop! You are now in the screen showing the email.

You can click on the video to see the 30 second spot, which happens to star Jamie Foxx in a quick, but funny cameo appearance. Apple continues to go with its current tagline, "The only thing that's changed is everything."



source: Apple via AppleInsider

Related phones

iPhone 6s
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1715 mAh(14h 3G talk time)
iPhone 6s Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 2750 mAh(24h 3G talk time)

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26 Comments

1. djkhalid

Posts: 156; Member since: Jul 01, 2013

Apple is a joke

2. EC112987

Posts: 1216; Member since: Nov 10, 2014

So is DJ Khalid lmaoo

6. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Another one WE DA BEST MUSICCC You smart. You loyal. I appreciate that.

8. EC112987

Posts: 1216; Member since: Nov 10, 2014

LMAOOO

13. djkhalid

Posts: 156; Member since: Jul 01, 2013

HAHAHA! Always winning :P

14. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

SAAAAAAY MY NAAAAME... SAAAAAY MY NAAAME! A matter of fact. You're a GENIUS. Let the music talk to you. #theydonloveunomore

3. jalebi2000

Posts: 181; Member since: Mar 01, 2015

everything has changed is a bit of a lie. Screen Res? Design?

4. bistech

Posts: 59; Member since: Jul 23, 2015

Iphone is the best phone ever and everyone will copy it.

7. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Remember Apple...huawei did it first :)

9. AlikMalix unregistered

Did I miss hiway phone with force touch last year when Apple Watch had it, or was it before Apple released it on the Mac?

15. Commentator

Posts: 3723; Member since: Aug 16, 2011

Looks like zee and at least four others did.

10. JMartin22

Posts: 2372; Member since: Apr 30, 2013

I'll admit, 3D Touch feels along the lines of one of those gimmicks from Samsung's past. It's hardly useful to me at least, but it's fun to play around with from time to time. The whole "peek" aspect doesn't preview enough information in many cases to be all that useful, you're going to end up opening the link to see what's in it for more information anyway

11. AlikMalix unregistered

Because "peek" is only used to preview a webpage in iOS and that's it, right?

23. j2001m

Posts: 3061; Member since: Apr 28, 2014

That's because it was a Samsung gimmick it was called airview and did all the same crap , but when you got close with your finger over how light you press the screen, but there some of that taken from the note line

12. JMartin22

Posts: 2372; Member since: Apr 30, 2013

You're missing the point, the information it displays is more often than not miniscule. How are you supposed to tell if it's something of interest or not? You're going to end up going into the page anyway to check it out. 3D Touch is useful for some some springboard apps, but it's hardly anything of a benchmark the industry is going to want to adhere to.

18. AlikMalix unregistered

Have you tried it in email especially when searching for something specific, or in a list of people you texted with, or just bringing up the image on a page for closer look? On a web page, I find it useful because when you "peek" it starts to load the page already, and now try, without lifting a finger press a little harder and your page is loaded instantly - that's "pop". I'm not gonna disagree with you - it's your opinion and your own opinion is not debatable. But I have to disagree on the usefulness only because when my wife got the 6s and I played with the force touch for a few hours, then went back to my 5s and it felt like UI is missing that interaction. You can go back to my old posts and I voiced my doubts about apples force touch being a necessity, but guess what, wish I was right, I really wanted to get a note 5 this year. (I guess I'll keep carrying the keychain stylus around - out of all things Apple copied/followed in last couple years, why can't they make a phone with embedded pen that works as good as note 4 and 5? -- I guess we have to choose our knight at some point).

16. Mr.Mr.Upgrade

Posts: 474; Member since: Aug 30, 2011

Wow my phone has 3d touch, now how does this compare to Google now? One is useless and the other is useful.

17. AlikMalix unregistered

I dont understand... Why are you comparing force touch (a UI based interaction) with Google now (a program designed to search for things)? You can compare force touch to air-vew, for example.

20. srgonu

Posts: 557; Member since: Feb 13, 2012

Only Apple makes money with ios making its followers ignorant of technology outside.

21. AlikMalix unregistered

Why do you post such a ridiculous claim. It's a known fact that app developers make most of their money with iOS, it is also known that Apple stores (the physical ones) sell more accessories for their partners than any store per square foot. And even Google makes more per iOS user than android user since there were studies done that iOS users surf the web 7 times more than android users. Not to mention accessory makers, unofficial repair shops, compatible device like home and toy automation manufacturers. (But all that goes for android devices too). And let's not forget, component manufacturers, assembly plants, r&d companies that Apple funds (to get first dibs on their stuff, ofcourse) even Samsung probably makes more money building Apple designed chips than selling their own phones. Just sayin'...

24. srgonu

Posts: 557; Member since: Feb 13, 2012

Agree with what you said here. But I know most of them apply for android too and you should give your thoughts to android troll Mr.Bobby buster.

25. AlikMalix unregistered

Why would you even mimick that guy? On PA you gotta filter thru otherwise you'll be pulled defending statements you never really made (guilty of that myself). No one cares what Bobby says.

22. Kratos7

Posts: 62; Member since: May 15, 2015

When an "ad" is needed to show what has changed...smh.

26. Lycan155

Posts: 254; Member since: Nov 24, 2013

For some reason ii dont like the voice of the woman speaking hope they get better one , cool ad

* Some comments have been hidden, because they don't meet the discussions rules.

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