Check out the latest television ad for the Apple iPhone 6s; spot features 3D Touch
For those who have been sequestered for a trial, or just exiting a coma, the Apple iPhone 6s and Apple iPhone 6s Plus were released with a version of Force Touch called 3D Touch. This means that the screen can distinguish between three different tiers of touch. Those would be light, regular, and heavy. And Apple has called the interaction that takes place with 3D Touch, "Peak and Pop."
For example, when perusing your email app, you can lightly touch on the screen to see a sneak preview of a particular missive. Press harder, and Pop! You are now in the screen showing the email.
You can click on the video to see the 30 second spot, which happens to star Jamie Foxx in a quick, but funny cameo appearance. Apple continues to go with its current tagline, "The only thing that's changed is everything."
source: Apple via AppleInsider