BlackBerry users keep their smartphones longer than owners of other brands

BlackBerry users keep their smartphones longer than owners of other brands
Interesting data from Kantar WorldPanel reveals that the average U.S. smartphone owner will hold on to his device for 22 months before upgrading to a new model. It almost seems like American smartphone users are still brainwashed to trade in their phone every two years, the length of the typical smartphone contract. Of course, most carriers are doing away with subsidized phone sales, including Verizon, the largest mobile carrier in the country.

It will be interesting to see if the end of two-year contracts and early upgrade plans like T-Mobile JUMP on Demand (which allows for as many as three upgrades in a year) lowers that 22 month figure dramatically in the months and years to come. Some equipment installment plans are still based on 20 to 24 monthly payments, so keeping a phone for about two years could remain the average for some time yet.

BlackBerry users hold on to their phones the longest, with an average 32 months between the purchase of a new 'Berry. Lumia owners are the fastest to upgrade with an average 16 months between upgrades. Apple iPhone owners tend to buy the latest model every 25 months, while those rockin' a Samsung manufactured handset are usually moving to the newest version after 18 months.

Kantar has plenty of interesting information. Perhaps due to the larger screen sizes for the Apple iPhone 6 and Apple iPhone 6 Plus, since September 2014, 32% of iPhone owners have purchased a new handset. 47% of them opted for the 4.7-inch iPhone 6, and 16% bought the iPhone 6 Plus. Compare that to the 22% of iPhone users who upgraded to a new phone between September 2013 and July 2014.

A large number of potential iPhone owners are waiting for price cuts on the Apple iPhone 6 and Apple iPhone 6 Plus once the new models are released on September 25th. Last year, 32% of Apple iPhone 5s sales took place after the release of the Apple iPhone 6.

source: KantarWorldPanel via ZDNet

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39 Comments

1. QWERTYphone

Posts: 654; Member since: Sep 22, 2014

Because they obviously don't care about having a good phone or current specs........

3. meanestgenius

Posts: 21485; Member since: May 28, 2014

More like because BlackBerry devices are built to last. #TrollFail

14. AlikMalix unregistered

They don't skip a beat don't they, meanest. I guess self-control is a virtue, like ignorance is bliss. Gees, restrain yourself, buddy.

18. meanestgenius

Posts: 21485; Member since: May 28, 2014

Agreed. But sometimes, a response to these trolls just can't be helped. I'm sure you know what I'm talking about.

26. Mxyzptlk unregistered

Blissful ignorance

21. slaggyb

Posts: 218; Member since: Oct 19, 2011

Exactly. Blackberry phones are like tanks and built to last. I have been using my Q10 since it was original launched in 2013 and it still works as new. Even with latest firmware been pushed it still don't skip a bit. Am planning on getting the passport silver edition on Black Friday hopefully Blackberry will reduce the price then.

25. QWERTYphone

Posts: 654; Member since: Sep 22, 2014

Blackberry sales and stock value = FAILLLLLLLLLLLLLLLL

27. meanestgenius

Posts: 21485; Member since: May 28, 2014

Nobody cares, dude. Troll elsewhere.

35. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Some people just don't understand the personalities of a business man They don't simply change their contact number as well as email address because they need to for their loyal partners to contact. Same goes to the phone. They don't want new phone that end up re-allocate every data that probably may miss out some contact number or email content. I myself working on a retail store I know best about customers, and bb user are like this because they're mostly business man

46. Kame_Hame_Haaaaa

Posts: 360; Member since: Jul 29, 2015

Most likely, more than 1/2 bb user right now is poor dude who can't afford android/iphone.

47. meanestgenius

Posts: 21485; Member since: May 28, 2014

Pure BS. Especially with all of the sub-$100 Android phones out today. #TrollFailAgain

53. Tensi

Posts: 11; Member since: Sep 02, 2015

This statement must certainly be true when the cheapest current BB phone costs $199 and their most expensive is $1150. You just won the internet.

56. Kame_Hame_Haaaaa

Posts: 360; Member since: Jul 29, 2015

That's because you were assuming that they bought a NEW device. With BB only sold around 1 million device/quarter (let's round it up to 5 million/year), how can BB still have around 30 million BB users? The answer is because many of BB user were BUYING IT SECOND HAND, it's the third world country BB user, who buy the BB for US$20-30, or in other words, the poor people.

57. meanestgenius

Posts: 21485; Member since: May 28, 2014

And you're assuming that BlackBerry users buy their devices second hand. Yes, BlackBerry has 30 million users worldwide. Simply because they upgrade to a new device less than others do doesn't make that any less a fact. The more you post, the more your trolling BS becomes apparent.

61. Tensi

Posts: 11; Member since: Sep 02, 2015

If low price is your determining factor, why would somebody buy a BB secondhand when they can get an Android secondhand for even cheaper? Android phones are being produced left and right and their price value drops much quicker than BB.

20. InsertUsernameHere

Posts: 430; Member since: Aug 31, 2014

So, you're saying devices like the Passport isn't a good phone? Lol.

49. leeTronix

Posts: 33; Member since: Apr 09, 2015

There is always an idiot comment.

51. Kary1

Posts: 300; Member since: Jun 26, 2015

Maybe it's because they're aware of the fact that the smartphone platform has matured, and it's no longer necessary to buy a new phone every year or two. Given the three generations prior to the iPhone 6, it's apparently iPhone owners who didn't care about specs.

2. arch_angel

Posts: 1651; Member since: Feb 20, 2015

I Upgrade Every Year LOL.

4. meanestgenius

Posts: 21485; Member since: May 28, 2014

BlackBerry users hold onto their devices longer because: BlackBerry's are built to last. Sturdy, strong and dependable. Even the original BB10 devices get major updates. (Z10 and Q10 have received 10.3.2. These are 2 year old + devices running the latest software). BlackBerry users of the all-touch kind are waiting to upgrade to a modern, all touch successor running BB10.

50. Ultimodrew

Posts: 59; Member since: Aug 14, 2015

Got to admit I do like a good blackberry. I use a Note 4 as my daily driver, but I bought a Z30 for the fun of it. It has buttery smooth performance, just wish it had better access to apps. If I could get the google playstore on it, then I think it would be a winner in my book. Though I do like the look of the BB classic.

5. baldilocks

Posts: 1462; Member since: Dec 14, 2008

....or because new models come out about the same as there are solar eclipses..

7. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Wrong! Troll fail.

8. meanestgenius

Posts: 21485; Member since: May 28, 2014

As opposed to a 6 month release cycle? I'll take the "solar eclipse" cycle, thank you very much.

10. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

There isn't much temptation in newer hardware generations. Most of the benefits are obtained via OS updates, and these updates don't intentionally bring your last year devices to a crawl, but if that ever happens, you always have the option to restore to an OS your liking. So, no rush to replace the old hardware...

13. legiloca

Posts: 1675; Member since: Nov 11, 2014

Android - Specs Warfare Blackberry - Security at its finest iOS - Full of brainless rich kid wannabees

15. AlikMalix unregistered

Wow, troll much?

16. legiloca

Posts: 1675; Member since: Nov 11, 2014

Wow. Butthurt much?

19. AlikMalix unregistered

Nope, just Annoyed much!

22. Subie

Posts: 2301; Member since: Aug 01, 2015

Some people are just satisfied with what they have and it's Blackberry that gave it to them! The quick turn over rate for the Lumia devices makes sense too. With the low prices of some of them you could buy a new Lumia every year and still not pay what some do on just one device while keeping it for three.

* Some comments have been hidden, because they don't meet the discussions rules.

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