BlackBerry ads ready to take over the screen on your Apple iPhone and Android handset

BlackBerry ads ready to take over the screen on your Apple iPhone and Android handset
Employing a new advertising technique called the "Takeover," BlackBerry intends to hijack the screen of your PC, Apple iPhone and Android handset in order to show off some features of the BlackBerry 10 OS. Testing out this ad in the U.K., BlackBerry found that the average person spent 4.2 minutes with it on his phone, a long time for a person to stay engaged with an advertisement. The ads cost tens of millions of dollars and only takes over the screen on your device when you click on it. The ads start out as banner ads or in-app ads. Once you tap on it and it fills up your entire screen, it makes your phone look like a BlackBerry Z10 running BlackBerry Hub or Time Shift.

The company's CMO, Frank Boulben, calls this "real-time marketing." BlackBerry Hub is a universal notification center for BlackBerry 10 which shows the latest emails, SMS messages and social networking information in one location on the phone. Time Shift is the feature on the BlackBerry 10 camera that allows you to replace the faces of certain people in a group shot who might have had their eyes closed or had sneezed. The camera takes extra shots fractions of a second before and after the shutter is deployed, allowing the user to have some "inventory" of facial shots of each person in the group to replace the poor ones with.

The "takeover" commercials will coincide with a series of newspaper ads in such prestigious newspapers like the New York Times, which will be followed by an interactive typing challenge designed to show off the speed and accuracy of the BlackBerry 10 keyboard versus those on other people's phones. BlackBerry will try to encourage people to use their smartphone to scan a QR code on a digital or print ad, and that will allow the typing challenge to load. A person's smartphone will then host the typing challenge between the native QWERTY on their phone and the BlackBerry 10 QWERTY. The idea, of course, is to show off the quicker and more accurate typing experience on the BlackBerry 10.

Will any of these sports actually result in more sales of the BlackBerry Z10? BlackBerry has been hoping that the U.S.launch of the Z10 would really help the company gather momentum. Now, it looks like it is going to have to be up to the physical QWERTY equipped BlackBerry Q10 to keep the dream alive. If that fails, we could hear more about BlackBerry's plan to license its security features to iOS and Android users, something that just came up last week.

source: Forbes

Related phones

Z10
  • Display 4.2" 768 x 1280 pixels
  • Camera 8 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB + microSDXC
  • Battery 1800 mAh(10h 3G talk time)

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47 Comments

1. GadgetsMcGoo

Posts: 168; Member since: Mar 15, 2013

Free games, free apps, a free OS in the case of Android. Google and those apps developers gotta get paid... And it's through ad revenue.

2. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Oh, ok. :/

5. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

No we will be forced to watch those nasty blackberry band videos on our phone FUUUUUUUUUUY

8. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I didn't say I like it, can't you see the ":/" (symbol)? What I mean is, it is boring!! Geez... why nobody knows what ":/" means? :(

11. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

uncommon and rarely used...it usually :(

16. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

(Sigh) Ok, fine. I will stop using that symbol. :(

21. yero789 unregistered

I knew ":/" that smiley :D :D

25. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

If everybody don't like the ":/", I will do "O_o" next time! xP

22. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

that symbol is boring or unsure

24. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Yup, that's what I mean, BORING :/

34. Xtasy

Posts: 284; Member since: Jan 13, 2013

The only thing that's boring is reading comments from a bunch of 5 year olds

37. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

You talking about us? You're making yourself sound like a 3 year old! I'm not trying to be mean, but really dude? REALLY?

3. rusticguy

Posts: 2828; Member since: Aug 11, 2012

At least they aren't giving up ... which is good.

20. jael206

Posts: 147; Member since: Jul 18, 2012

yeah.. like how nokia gave up on symbian. sad

4. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

I'LL THROW MY PHONE OF THEY WILL EVER DO THAT!! NASTY BLACK SHITTY FRUIT DON'T YOU DARE TOUCH MY LOVELY NEXUS, YOU AREN'T WORTH ENOUGH LIKE ANDROID USERS GIVE A S H I T ABOUT YOUR DEVICE

6. MarioGomez

Posts: 40; Member since: Feb 21, 2013

Nicolas, why do you hate Blackberry?

13. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

nasty overpriced s**tty devices, they sell Z10 for $750, what ?? $750 = -outdated dual core s4 krait (it's either quadcore or octa-core now) -s**tty camera -cheap build quality -SMALL screen -lag lag lag -doesn't even have native youtube app instead it directs you to the website -the maps app sucks really bad, doesn't even have sattelite view, let alone street view -big nasty bezel -nobody uses it $350 (unless you live in third world) -quadcore s4 pro -camera isn't good but either but it has photosphere -premium build quality -thin bezel The Choice Is Yours...

17. RapidCat

Posts: 351; Member since: Jun 12, 2012

can you build a Phone? if not, you better shut up

28. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

You must be new here

29. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Nicolas, the Z10 is not bad at all, trust me, I've tried it before.

38. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

so have i, the screen is miniscule. i've also tried the map s app, it sucked, and laggy

26. slaggyb

Posts: 218; Member since: Oct 19, 2011

The answer is simple and obvious he can't afford it...

27. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

Can i? My nexus 4 + nexus 10 = $750

35. Xtasy

Posts: 284; Member since: Jan 13, 2013

Cuz he's a retard

39. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

you must be new here

36. Xtasy

Posts: 284; Member since: Jan 13, 2013

People who hate something for no reason have a mental disorder

40. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

call me crazy, but i think the one who has a mental disorder is you. you can't read can you? i said "z10 is overpriced"

44. apiskula

Posts: 578; Member since: Jan 25, 2013

Another great comment...Blackberry is overpriced, junk software, junk phone, and a waste of time.

7. MarioGomez

Posts: 40; Member since: Feb 21, 2013

Let's have WP, Blackberry, Android and IOS. Let's see competence. Let's see innovation. Blackberry did really hard in the last year to get in the game again. They deserve respect now. Let's wish them good luck instead of insulting them.

14. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

are you loco? blackberry did nothing in 2012, they didn't release any device whatsoever, only bitching about bb10

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