BlackBerry Priv unboxing

Today is finally the day! The Priv by BlackBerry is now officially available, and we’ve been checking one out for some time now. For those of you in the US eager to snag this new gadget, AT&T will be selling it for $249.99 on-contract – or $699 off-contract.

BlackBerry has been going in and out of obscurity for the last several years. At certain points, they were able to generate interest for a short period of time, only to fail in obtaining long term success with its devices. Well, there’s a major shift happening, as the Priv signals the reality of an Android smartphone from the folks over at BlackBerry. Some never believed this would’ve happened, but here it is finally!

The packaging itself is pretty sizable in contrast to the compact offering of other rival phones, so you get the feeling that there’s a lot accompanying the phone in question. Donning a black packaging with an embossed BlackBerry pattern stitched throughout it, very little information regarding the Priv is actually shown – with the obvious print on the front reading “BlackBerry Powered by Android.”

Opening it up, the first thing we come across is the phone itself, covered in plastic of course. Beneath that, the SIM removal tool is held in place with by the cardboard piece holding together all of the phone’s documentation. And lastly, taking out that middle component reveals the wall charger, microUSB cable, and stereo headphones with replaceable tips. For BlackBerry, the included goodies are rather pale in comparison to what came with many BlackBerry phones in the past – such as a slip case or something. Still, the focus here is about the new marriage between Android and BlackBerry.

We’ve been playing around with the Priv for some time now, so expect our in-depth review soon!

Related phones

  • Display 5.4 inches
    2560 x 1440 pixels
  • Camera 18 MP (Single camera)
    2 MP front
  • Hardware Qualcomm Snapdragon 808, 3GB RAM
  • Storage 32GB, microSDXC
  • Battery 3410 mAh
  • OS Android 6.0 Marshmallow



51. snowgator

Posts: 3629; Member since: Jan 19, 2011

That price pretty much requires the Priv be outstanding in every way. So cheering for it. Excited to get my hands on it and see if it is worth it. I will happily pay $700 for it if it is a top end, top performer. Wall Street Journal review: CNet: Engadget:

40. TeyaIman unregistered

It getting 3 hours of screen time average is absolutely terrible for a device like this. My note 4 struggles with 3 and a half hour screen time and that to me is awful as i am charging 2 times a day and this priv is even worse... Total pass on this

42. meanestgenius

Posts: 23050; Member since: May 28, 2014

See comment #41.

44. TeyaIman unregistered

What does your false comment of #41 have to do with my #40 post? What i said is what has been reported by few websites and my note 4 is upsetting. What did i say was wrong..? You need to get a grip booboo. If you think i am trolling (which i am not at all in anyway, am voicing valid geniune concerns and criticism that has been raised by few other websites) It is a 1st gen Blackberry android device, they didnt hit a grand slam here

46. meanestgenius

Posts: 23050; Member since: May 28, 2014

Most sites are reporting the opposite of what you're saying. And only 3 hours of screen time? Now that's just not true. I think you need to get a "grip" and broaden your horizons a little more before passing judgement. Especially since if you've actually used the device, as you claim, it couldn't have been for any meaningful length of time to make such claims. And your Note 4 reported on the Priv? Wow...that's a first. Just as you are voicing your "concerns", I'm voicing mine about your comments. They seem suspect. Is that upsetting to you? Because it is a public forum, after all.

34. shinywindow unregistered

I predict iphonearena will give it an 8 . something and say that it has way better features than iPhone but at the end still say krapple gives a better user experience or some stupid bias sheet like that. Probably written by or or krapple fan #1 John v.

33. 99nights

Posts: 1152; Member since: Mar 10, 2015

Can't wait for a proper hands-on video.

21. Arthurhkt

Posts: 727; Member since: Apr 19, 2012

Just wish they would release the BlackBerry 10 version, but don't get me wrong, I am not a die hard BlackBerry Fan nor a Android Hater. But if I wanted to buy a BlackBerry device, I more preferable the device come with their own brew software, just same goes with the Nexus devices.

26. drdaly

Posts: 78; Member since: Nov 09, 2012

Thats true if they have enough eco-system but; BB app store is far from being comparable to play store & itunes so, with this device they definitely solved their biggest problems the APPs

19. Konsento

Posts: 139; Member since: Apr 10, 2015

God, but those side bezels look hideous Toe-to-toe with the Droid Turbo 2's

15. Rager722 unregistered

This is a smartphone lovers dream. Two amazing companies collabing!

14. Bernoulli

Posts: 4364; Member since: Sep 01, 2012

If they have had it for a while now why not say anything about it before...

12. meanestgenius

Posts: 23050; Member since: May 28, 2014 Another review from Android Central.

20. GeekMovement unregistered

Thanks for the links to the 2 reviews! Man, it's turning out to be one heck of an amazing phone. I'm glad that the battery life tests have been great so far.

22. meanestgenius

Posts: 23050; Member since: May 28, 2014

You're welcome. Battery life is pretty good on the Priv, and it actually is turning out to be a pretty good handset!

5. NFSHesham

Posts: 297; Member since: Feb 04, 2014

Waiting for review

4. meanestgenius

Posts: 23050; Member since: May 28, 2014

CrackBerry already has their review up. I'm eager to see how phonearena's review will turn out.

8. Dr.Phil

Posts: 2571; Member since: Feb 14, 2011

I saw that. Thought it was a pretty fair review for one done by a site dedicated to Blackberry fans. However, I did take issue with two things they mentioned as a con: headphone jack at the bottom and speaker grill collects dust. Headphone jacks have been placed at the bottom in a lot of devices including the iPhone. It wouldn't make sense to put it at the top since that's the part that's sliding. And with the speaker issue, I don't know how you could prevent that. Unless they wanted the speaker to face out the bottom like in the Passport.

10. meanestgenius

Posts: 23050; Member since: May 28, 2014

I agree with your assessment.

13. Commentator

Posts: 3723; Member since: Aug 16, 2011

I think the headphone jack thing is strictly a "Blackberry-diehard" thing since they also mention in the review that the jack has always been at the top for Blackberries. It's not mentioned as a con in Android Central's review, and the two sites are siblings.

17. Dr.Phil

Posts: 2571; Member since: Feb 14, 2011

Reading through the reviews, it appears that some either love it or think it's at least above average (with just a couple I read that absolutely hate it). It appears the main problem is software related issues which hopefully Blackberry would resolve soon.

28. Mxyzptlk unregistered

Doesn't seem like it's worth $700 based on the mixed feedback.

38. Zeeya

Posts: 331; Member since: Mar 17, 2013

At least it doesn't bend like your Nexus 6P

29. Pattyface

Posts: 1658; Member since: Aug 20, 2014

Agreed.. Matter of fact I only want a phone with the headphone jack at the bottom. When I put it in my pocket it is the natural placement for it

30. meanestgenius

Posts: 23050; Member since: May 28, 2014

It makes for a better user experience, especially when sliding the keyboard out while headphones are in place. I think complaints about the headset jack placement are unwarranted as well.

35. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Android Central did a review, and it was very favorable. Edit: And I see below you beat me to it.

36. meanestgenius

Posts: 23050; Member since: May 28, 2014

Lol, it's all good.

3. dovking

Posts: 20; Member since: Mar 01, 2015

Waiting for Australia Release. :)

31. 99nights

Posts: 1152; Member since: Mar 10, 2015

Same but I don't think that will ever happen. But here's to hope.

2. miketer

Posts: 547; Member since: Apr 02, 2015


* Some comments have been hidden, because they don't meet the discussions rules.

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