BlackBerry Priv returns higher than anticipated says AT&T executive

BlackBerry Priv returns higher than anticipated says AT&T executive
According to an AT&T executive who requested anonymity, the BlackBerry Priv is having a hard time in the U.S. Returns at AT&T, which had an exclusive on the Android powered 'Berry in the states from launch through mid January, have been higher than AT&T anticipated. Both AT&T and BlackBerry had expected strong demand from Android users for a phone with a physical keyboard like the Priv. Instead, most Priv buyers turned out to be BlackBerry users who were unfamiliar with Android, leading to the higher returns.

Also, the high price bestowed upon the Priv could not have been a positive factor. The AT&T executive pointed this out by stating that "There isn't much volume growth in the premium segment, where Apple and Samsung dominate." BlackBerry reported sales of 600,000 units for the fiscal fourth quarter which ended on February 29th. That was below expectations for 850,000 phones for the quarter, and down from the 700,000 phones BlackBerry sold in the year-earlier period.

For years, everyone said that Android would be BlackBerry's savior. But now that it appears that Android is not the answer, what is? BlackBerry CEO John Chen says that two more reasonably priced Android phones will be launched before the end of the year. But he also has said that BlackBerry will exit the handset business if it doesn't turn a profit this year.

With the Priv unable to solve BlackBerry's handset business, it might be time for Chen to cut the cord now before the company throws good money after bad.


source: CNET

Related phones

Priv
  • Display 5.4" 1440 x 2560 pixels
  • Camera 18 MP / 2 MP front
  • Processor Qualcomm Snapdragon 808, Hexa-core, 1800 MHz
  • Storage 32 GB + microSDXC
  • Battery 3410 mAh

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54 Comments

1. phonehome

Posts: 812; Member since: Dec 19, 2014

pssssst: physical keyboards are obsolete

9. Dr.Phil

Posts: 2367; Member since: Feb 14, 2011

That may be your opinion, but I have to say there are definitely a lot of pros to having a physical keyboard including being more comfortable to type long texts and accuracy (you can even text under a table without anyone knowing). And I would hold your tongue in terms of determining whether something is obsolete or not. Flip phones were deemed obsolete but have made a huge comeback in the Asian marketplace and we are even seeing patents from Samsung that may show a revival worldwide.

12. Rafishant

Posts: 396; Member since: Oct 13, 2015

It is at least 99.8 % of world opinion. Read about market share. If physical keyboard has any marginal audience, it would have been implemented by any other OEMs!.

17. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

You cannot base what people wants on market share. By your logic people loves thin flagship phones with small batteries based on the iPhone's marketshare.

20. meanestgenius

Posts: 22074; Member since: May 28, 2014

Totally agree with you. +1.

22. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

They love thin phones, battery size is irrelevant to the consumer. All they care is it lasts a good day of usage because most will be home to charge it later.

33. Dr.Phil

Posts: 2367; Member since: Feb 14, 2011

You're speaking of Blackberry's market share, which is based on the sale of Blackberry OS devices. That does not infer or even imply that you can translate that to mean people do not want physical keyboards. There are a number of reasons that people are not buying Blackberry products, but to suggest that the keyboard is one of those reasons I think is a stretch.

15. AlikMalix unregistered

The biggest thing I loved about BB devices was the ability to use two fingers to scroll the cursor from gliding the two fingers on the keyboard - it required two hands (hold device with one and scroll with the other) but when I tried it on passport - it was amazing! Half a year later Apple incorporated the same thing as one of the forcetouch features on the 6s/6s+. I would like to credit BB for having great ideas - that physical keyboard your dissing has features you cannot replace with touchscreen. Really, hate reading these kid of news about BB or WP.

2. AlikMalix unregistered

I think it's a great device... This article just proves that typical consumer is completely different from people that frequent forums like PA... "...most Priv buyers turned out to be BlackBerry users who were unfamiliar with Android, leading to the higher returns."

3. Scott93274

Posts: 6033; Member since: Aug 06, 2013

It's difficult to switch platforms when you've invested so much into one already. I have so many apps that have been paid for on Android that I would have to pay for a second time around if I switch to iOS. That reason alone is keeping people from switching back and forth.

14. AlikMalix unregistered

Scott I found that most of my investment is in, music and IAP's. Which are all easily transferable from iOS to android, or android to iOS. Recently I gave android a try with note 4, (appart from a few apps and games that android just lacks) - all the other games that android does have allowed me to keep IAP's and continue my games where left off. Music all transferred just fine. I haven't tried books, though - but I doubt many actually purchase digital books from iBookstore vs Amazon or etc. I honestly did not have trouble moving my stuff. if I was to keep note 4, the amount of apps/games I use today and still want to have on my android device would amount to less than $20 - most stuff is free to download with AIPs which migrate automatically as you sign on from android device or iOS (you can do this all day).

34. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Wow, that's actually good to know, I stand corrected. Thank you, I was under the impression that it wasn't so simple.

36. AlikMalix unregistered

Also in my experience, dealing with developers or Apple directly regarding any app customer service - they tend to work with you. I had a game that invested $5 (fallout shelter) and I reached to a point that certain event kept crashing my game indefenately. I wrote support and said that the game is unplayable beyond certain event. And said I'd like a refund (just to see how communication works) - 24 hour later money got refunded. Couple of weeks later game was patched for that same reason - I put the money right back into the game. I also wrote devs about a few apps that I paid over $5 for (drawing and photo editing apps) and said I was switching to android (at the time I thought I was gonna stick with Samsung s4. They sent me a link to a promotion code to get the same "paid" app for free that I already paid on iOS. From my experience developers will work with you regardless how small or large your investment was.

38. Mxyzptlk unregistered

As you can see, you were wrong.

40. Scott93274

Posts: 6033; Member since: Aug 06, 2013

As everyone can see, I can easily admit when I'm wrong, you on the other hand have never done so unprompted. You just bitch and moan over and over again, fighting with everyone who tried to explain why you're wrong and you only prove that you're a blithering idiot.

44. Mxyzptlk unregistered

Actually, you're the only one here doing the bitching.

45. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Yeah, I'm bitching, because there's only so much stupid that anyone can deal with at any given time and you tend to deliver more than anyone else can handle around here.

47. Mxyzptlk unregistered

I can't help it if you're the one who wears the panties in your relationship. That's not my problem. Cry about it somewhere else because I don't mind putting you in your place. Again.

48. Scott93274

Posts: 6033; Member since: Aug 06, 2013

And your place is at the foot of Tim Cook's bed, bent over and grabbing your ankles. After all, you've been "getting your body ready" for him all year long. No matter what Apple does, you're there to defend your boyfriend's s**tty photos, and s**tty updates that brick his s**tty products. Oh yeah, that's right, you like it when Tim punishes you like that don't ya.

49. Mxyzptlk unregistered

I don't care what you and your husband do in your private time. That's TMI for me to know. Might want to do something about those panties, though. Or just remove your head out of your rear.

50. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Stayed up all night trying to come up with that one I see. Too bad you couldn't come out with anything original and had to resort to crap that I've said to you in the past. I bet it must really suck to be stupid like you.

51. Mxyzptlk unregistered

I see you're wrong again. It's ok, apparently making you my little b***h is becoming a reoccurring thing. Unlike you, I don't care about eCredit on a tech blog.

54. Scott93274

Posts: 6033; Member since: Aug 06, 2013

See, if you didn't have s**t for brains then you'd see that I'm actually right. You have the mental capacity of potato, you're unable to spell bitch correctly, you can't come up with any original insults, you cannot argue your point, you just think that you can say that I'm wrong and people won't question your statement, even though you've only ever backed up my statement with your idiocy. You're an ignorant troll, everyone knows it.

55. Mxyzptlk unregistered

Your panties are on too tight. Probably why you're in such a prissy mood. You're still being my little b**ch and it's called censoring you idiot.

4. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

"typical consumer is completely different from people that frequent forums like PA" Completely agree.

5. Hama22

Posts: 60; Member since: Jul 17, 2015

Android IS the savior for BB but not by having just one high-end model and I'm sure they know it and that's why 2 other phones are coming, I hope they'll be good enough to save their mobile business.

7. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

The problem isnt if Android is the savoir or isn't. The problem is it's too little too late. Android already for some years now has had a flood of decent mid range phones to excellent high end ones. People have moved on from BB, they spent too much time trying to win consumers over with their own OS when they should have made the move to Android to begin with.

8. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Well that's the thing though, It is still an Android OS, Maybe it has BB modifications to it, but there's still no reason to keep people from migrating from one Android brand to another if Blackberry offers a compelling alternative. The Blackberry Priv is a unique Android device. Let them release another one or two devices to find their footing and see if they can steal interest away from other OEMs before you say for sure that they're out of the game.

25. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Moving to android earlier wouldn't have really netted more results. How far has moto fallen when it was the 'droid' commercials that really helped it take off. Or htc or or Point it is Samsung snuffed out competition to the point everyone else fights for the scraps. BB would have faced this juggernaut and it could have led to either success or downfall even earlier...

26. meanestgenius

Posts: 22074; Member since: May 28, 2014

I agree. Android is not always the answer, despite what Android fans believe. Just ask HTC, LG, Motorola, Sony....

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