BlackBerry Passport promo again shows benefits of wider screen

BlackBerry Passport promo again shows benefits of wider screen
BlackBerry has come up with the perfect slogan in reference to its wide-body flagship phone. "Work Wide" sums up the advantage that businessmen have when using the 4.5-inch screen on the BlackBerry Passport, thanks to the 1440 x 1440 resolution of the display. BlackBerry has recently produced another video showing how the wider screen allows a Passport user to view more of a map at one time, without having to scroll from side-to-side.

BlackBerry knows exactly who its target audience is for the Passport. You can tell that by looking at the video. Two business types get off a private jet, no doubt getting ready to meet with Mr. Big to wrap up a big deal. Not familiar with the area, one of the guys opens up his older (and smaller-screened) iPhone to view a map. But the other businessman reaches into his breast pocket and pulls out the Passport, which shows more of the map on the wider screen. By the same token, it also enables users to view spreadsheets without having to move side to side. Bottom line? The Passport saves time and time is money.

When it comes to the enterprise, the BlackBerry Passport in conjunction with BlackBerry Blend, BBM and BES12 just might be the best mobile tool for the businessman on the go. Check out the latest 'Work Wide' promo by clicking on the video below.

source: BlackBerry

Related phones

  • Display 4.5" 1440 x 1440 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2200 MHz
  • Storage 32GB + microSDXC
  • Battery 3450 mAh(23h 3G talk time)



1. bambamboogy02

Posts: 842; Member since: Jun 23, 2012

Makes sense. I would personally enjoy having a wider scope of viewing all the excel files I look at.

18. VHMP01

Posts: 93; Member since: Aug 27, 2014

Ehhh? Potrait?

44. torr310

Posts: 1725; Member since: Oct 27, 2011

The screen of tablet ahould be in 4:3 ratio too! I don't like Widescreen at all and I miss those old non-Widescreen monitors.

62. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Benefits of 4.5 inch screen... LOL!

64. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Benefits of square shaped phone in your jeans pocket? Or benefits of small 4.5 inch screen? Or maybe benefits of relatively poorly supported BlackBerry OS? Thanks but no!

2. Saioofi

Posts: 347; Member since: May 23, 2014

I don't think having to hold and use it with both hands is a benefit?

3. Micah007

Posts: 266; Member since: Oct 09, 2014

So you don't want to engage both hands? To me using one hand and having the other just hang limp get's kinda uncomfortable after awhile. You just end up switching back and forth between both hands which is unnecessary. And worsest of all the dominate smartphone hands ends up being more mangled than the other. Using both hands takes off the stress of having to operate with one hand.

4. bambamboogy02

Posts: 842; Member since: Jun 23, 2012

I haven't held the device yet, but I believe it is capable of one handed use, since it does have a keyboard, Now I have to rotate my device (Galaxy S4) and use two hands to view the wider excel files. So this wouldn't be a huge deal. Scrolling sides ways sucks. Especially when using reports with changeable parameters from SQL sucks. So hopefully this would be a better step for the business world. I know this wouldn't be a primary personal device, but good for getting work done.

5. theguy2345

Posts: 1216; Member since: Jun 24, 2014

It is such a funky device. I wish more OEMs would take risks like this, with unique and new designs, other than just the regular rectangle smartphone.

31. SaintHelena

Posts: 397; Member since: Nov 05, 2014

I wish BB will take risk making passport with android, then bb will know what mistake has been made for years.

49. meanestgenius

Posts: 22805; Member since: May 28, 2014

Because Android has been doing so well for Sony and HTC, right? Sony is even going as far as to find other means OUTSIDE of mobile to grow profits, because Android isn't working out for them. HTC used to be the go-to Android maker, look at them now? Even the mighty SAMSUNG is losing profits now, and what OS do they use? Yep, Android. Obviously, Android is not always the answer.

52. theguy2345

Posts: 1216; Member since: Jun 24, 2014

Then what else is there? OEMs only have two choices at this point: Android and windows phone. There are others, but they are so small they aren't worth talking about at the moment. HTC does both, with the m8 with WP(which I am trying this right now). Sony won't make a WP because too many services clash. Xbox and playstation, Xbox video and the Sony version, Xbox music and Sony music (whatever it is called) so for Sony, unless they stomach the fact that services will clash, is the only option. Sad, because a Sony WP is my dream phone.

56. meanestgenius

Posts: 22805; Member since: May 28, 2014

What else is there? For BlackBerry? They should continue on the path that they are on. Their primary focus is enterprise, and that's where is should remain. Enterprise is what in initially brought BlackBerry to the table, and with John Chen refocusing BlackBerry there, they have been able to maintain their sizeable lead in enterprise. For the consumer front, they should continue to offer devices through carriers where the BlackBerry brand is still strong, and they should continue to offer devices through various websites, unlocked, like BlackBerry's own website and As for others like Sony and HTC: Perhaps they should offer an extremely compelling Windows Phone. One that is not a rehash of one of their Android phones...something innovative and new. Or they could even strike a deal with BlackBerry to license out BB10. Can you imagine how awesome a handset would be with HTC's or Sony's hardware and services and BlackBerry's BB10 OS and security?? Add the ability to download and run 98% of all Android apps, and you'd have a definite winner! I think a Sony device running Windows would be great! There is the problem of competing services, as you mentioned, which may be one of the factors preventing Sony from building a Windows device.

60. theguy2345

Posts: 1216; Member since: Jun 24, 2014

I agree with you on the BB part. The only problem I can see is certain apps. It can run android apps, but that doesn't mean it will be published. People are lazy like that. But I don't believe the "rehashes" are a bad thing. Like I said, I have the m8 with WP and it is great. Better than any Lumia in my opinion. I would rather they devote all there resources to making a couple of great phones that that are available with multiple OSs than divide resources. The android phones' designs are really great, but when they make a WP, you can tell they aren't on the same level, hardware wise. And giving people choices for the OS is great. It isn't like I can buy an android phone and put WP on it. It would be awesome if I could though. Most of the phones use on screen buttons, so porting would be easy. As for licensing BB 10, I wouldn't think it would work. They are going to try to market it out to regular people, and regular people are too stupid to use BB10. It is all gesture based. Most people, I hand them my WP and they can't even use that. Try getting most people to figure out the gestures vital to using it. It's mission impossible for most people

63. meanestgenius

Posts: 22805; Member since: May 28, 2014

BlackBerry running Android apps is quite an easy task now. As of OS 10.3, the Amazon app store comes preinstalled on BlackBerry devices. It's already preinstalled on the BlackBerry Passport and the upcoming BlackBerry Classic. The BlackBerry 10 devices that are already put will get it preinstalled via the 10.3 update(10.3.1, to be exact). Downloading Android apps will be as easy as going to BlackBerry's own native app store, finding the app you want, and clicking the download button. Those people like me, who already have gotten the Amazon app store apk AND the 1Mobile Market apk(another Android app store), already have 1 Mobile Market and the Amazon app store on their BlackBerry 10 handsets. (I own a Z30 and a Q10). Downloading Android apps for me is effortless. I'm not a fan of the "rehashes" for one reason: it just seems to me that the Android vendors making Windows Phones are lazy when it comes to making Windows Phones. Even if they wanted to use the same Android hardware for their Windows Phones, they could have added some new software and hardware features(if the OS allowed). I'm siding with you about the "regular people" remark. The average Joe just doesn't want to learn anything new, and thus it would be kinda like teaching a fish how to walk on land when tackling a new OS. However, if BlackBerry, with the aforementioned hardware partners, could manage to market their devices to people like me that like learning new things or to first time smartphone buyers, I think they could make a pretty decent outing. Especially if they market the HELL out of the Amazon Android app store being preinstalled on those devices so they can get all of their favorite apps. I even read somewhere that in Indonesia, BlackBerry had reps showing buyers of the Z3 how to install the 1Mobile Market Android store onto their devices. By the way, I'm a WP user as well. I've owned the Lumias 900, 810, 710, 925, and the HTC Titans I and II, and two other HTC Windows Phones(the one with the slide out keyboard on Sprint, and the white one on T-Mobile, I can't remember their names right now). I currently own a Lumia 521 as well. As you can tell, I'm a Nokia Lumia fan. Not sure if I will pick up a new one now that Microsoft is removing the Nokia name, though.

66. SaintHelena

Posts: 397; Member since: Nov 05, 2014

Amazon App Store were crap, not on par with Google/Apple counterpart. It's like a poor man solution.

70. meanestgenius

Posts: 22805; Member since: May 28, 2014

Nobody asked your opinion, troll. BlackBerry users also have access to 1Mobile Market, which has access to 1.2 million apps. The apk for the app store can be installed on BlackBerry 10 devices. Your poor attempts to knock BlackBerry down are to no avail. And you should be the last one to talk about poor anything, considering your poor command of the English language.

68. theguy2345

Posts: 1216; Member since: Jun 24, 2014

I did not know the BB 10 app store had the amazon app store built in. I have used the OS before, but it was a while ago. I don't own one, but someone in my household does. I am going to look into that more. If it does, it is now a much more viable competitor. As for the rehashes, you have a fair point, but as far as I know, and I have only had the m8 for a few days, they didn't add anything or take anything out. As long as they don't get rid of anything, I am good. Another problem BB would have to overcome is their perception. Most people are sheep and can't think for themselves. They think galaxies and iPhones are the phones to have. They also believe BB is old news. HTC marketed the m8 as a phone people who have a mind of their own get. They are doing better now, so it could work for BB as well. Also, the white HTC phone is the radar. Great phone, but in the end I chose the Lumia 710. And if you don't want to get Nokia/ Microsoft phones anymore, look into the M8. It is truly a great phone, with every aspect being great. Except the camera, but I don't really care about the camera. You might, I don't know. It is really the only drawback I can think of. The speakers are awesome, and it is the most powerful WP to date. It just crunches everything you throw at it

71. meanestgenius

Posts: 22805; Member since: May 28, 2014

Yes! The HTC radar! I loved that phone. I agree with your point on people's perception about BlackBerry. As you have no doubt seen, I am dealing with that now from one of the "sh33p" that thinks Android and iOS are the only way. I have been thinking about the M8 for WP since I first read about it. Based on what you're telling me, I will definitely it a shot. I do like a good camera, but I can overlook it if the phone is as good as you say it is.

73. theguy2345

Posts: 1216; Member since: Jun 24, 2014

Perception is more important than actual facts, especially for people who don't know anything. Just look at the Xbox one vs. PS4 debate. People say the PS4 is twice as powerful. It is only about 10%, if that much. People perceive the PS4 as the gaming console, yet the Xbox one at the moment has more exclusive games at the moment. The PS4's success is really only due to the perception of Xbox one. As for the M8, definitely take a shot at it. You won't regret it. Also worth noting, if you are getting it for t-mo, it is online only at the moment. Oh, and get it soon, because they have an offer right now if you buy the M8 with WP, HTC will give you a free Xbox dot view case.

75. meanestgenius

Posts: 22805; Member since: May 28, 2014

Not sure if I agree that perception is more important, but I definitely believe that perception is more powerful than the truth, especially to the uninformed. Thanks for your info on the M8, I will definitely put it to good use. And thanks for the civil, intelligent conversation. It's rare these days on Phonearena.

78. theguy2345

Posts: 1216; Member since: Jun 24, 2014

I would like to thank you too. You can barely find civil people on the internet. They all act like animals because they are anonymous. And having a good tech conversation is always great. It`s so rare to have one, especially when everyone uses tech but doesn`t know a thing about.

88. Crispin_Gatieza

Posts: 3188; Member since: Jan 23, 2014

I had the M8 on Windows for a very short time before returning it. It's impossible to overlook the camera on that phone. If you depend on your device for imaging (Cam Scanner is my most important app) you will be very disappointed. If you're looking at a non-Nokia device, my advice would be either the ATIV SE on Verizon (no 8.1 yet) or the ATIV S Neo on AT&T (8.1 just released). The SE is of course factory unlocked, but only 4G HSDPA on the GSM side.

90. meanestgenius

Posts: 22805; Member since: May 28, 2014

Thanks! I do value a good camera a great deal, but was willing to sacrifice it if the rest of the phone was that good. Thanks for info, I will take that into consideration as well.

6. BBRYy

Posts: 29; Member since: Oct 06, 2014

Thank you.

7. Mxyzptlk unregistered

I prefer an overall larger screen with a good form factor

9. hurrycanger

Posts: 1775; Member since: Dec 01, 2013

And they had to compare to the older tiny iPhone to get the point through.

30. SaintHelena

Posts: 397; Member since: Nov 05, 2014

Because BB passport will lost if it's compared to nexus 6 or note 4 or xperia z3 or htc one or lg g3 or huawei ascend mate 2 4g or one plus one or xiaomi note or xiami mi4 or iphone 6 plus.

39. fatexo

Posts: 221; Member since: May 21, 2010

They have also compared the passport with the note.. We can see 30% more on the passport than the average 5 inch screen. And also think about it.. If you are editing a document or a spreadsheet, the keyboard takes up half the space on the screen.. Passport is much better at that because its having a physical keyboard.

41. Cicero

Posts: 1159; Member since: Jan 22, 2014

Try Fleksy keyboard.

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