BlackBerry Passport promo again shows benefits of wider screen

BlackBerry has come up with the perfect slogan in reference to its wide-body flagship phone. "Work Wide" sums up the advantage that businessmen have when using the 4.5-inch screen on the BlackBerry Passport, thanks to the 1440 x 1440 resolution of the display. BlackBerry has recently produced another video showing how the wider screen allows a Passport user to view more of a map at one time, without having to scroll from side-to-side.

BlackBerry knows exactly who its target audience is for the Passport. You can tell that by looking at the video. Two business types get off a private jet, no doubt getting ready to meet with Mr. Big to wrap up a big deal. Not familiar with the area, one of the guys opens up his older (and smaller-screened) iPhone to view a map. But the other businessman reaches into his breast pocket and pulls out the Passport, which shows more of the map on the wider screen. By the same token, it also enables users to view spreadsheets without having to move side to side. Bottom line? The Passport saves time and time is money.

When it comes to the enterprise, the BlackBerry Passport in conjunction with BlackBerry Blend, BBM and BES12 just might be the best mobile tool for the businessman on the go. Check out the latest 'Work Wide' promo by clicking on the video below.



source: BlackBerry