BlackBerry Passport and BlackBerry Z3 each win design award

BlackBerry Passport and BlackBerry Z3 each win design award
Here is a riddle for you. Two BlackBerry handsets received the iF Design Award 2015 and were each awarded the iF label. Yet, only one phone had a design attributable to BlackBerry. How is that possible? Here is a clue. The two models are the BlackBerry Passport and the BlackBerry Z3. Still not sure? The answer is that the BlackBerry Z3 was the first phone to be delivered under a partnership between BlackBerry and contract manufacturer Foxconn.

Under the terms of the deal, Foxconn designs, produces and warehouses entry-level BlackBerry phones for emerging markets. BlackBerry supplies the operating system and promotion. The BlackBerry Z3 was offered last year in countries like India, Malaysia, Indonesia, Philippines, Singapore, and just recently in the U.K.

The other handset to win the award was the BlackBerry Passport. Designed in-house by BlackBerry, the handset's unique design allows users to view a spreadsheet, email, document or Xray without having to continuously swipe from side to side.

To win the awards, the two BlackBerry handsets had to be chosen from among 5000 entries in 53 countries. The phones will be displayed at one of three special shows in Hamburg, Germany at an iF design exhibition.

source: BlackBerry

Related phones

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  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3450 mAh(23h 3G talk time)
  • Display 5.0" 540 x 960 pixels
  • Camera 5 MP / 1.1 MP front
  • Processor Qualcomm Snapdragon 400, Dual-core, 1200 MHz
  • Storage 8 GB + microSDHC
  • Battery 2500 mAh(15.5h talk time)



1. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Congrats on the awards BB! We'll deserved!

2. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Kudos BB!!!!

8. engineer-1701d unregistered

wtf design ?

11. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Cmon the passport is truly unique an deserving. I'd say the Passport is deserving.

3. Planterz

Posts: 2120; Member since: Apr 30, 2012

I'll grant the Passport as being an innovative/uniquely designed device, but the Z3 is a hunk of garbage. I honestly can't speak on its physical attractiveness, but no matter how much a turd gets polished, it's still a turd.

4. Mxyzptlk unregistered

I'm not a fan of the box and square design of the passport but the screen resolution is great.

5. greenelektron

Posts: 537; Member since: Sep 10, 2014

I hope this will help in your phone's sales. Congratulations!

6. meanestgenius

Posts: 22106; Member since: May 28, 2014

Congratulations on winning these awards, BlackBerry! They are well deserved victories indeed, especially the design of the Passport. Unique design with innovative keyboard. Kudos, BlackBerry!

7. GeekMovement unregistered

Congrats to them- I hope Blackberry will continue to make a comeback.

9. vuyonc

Posts: 1091; Member since: Feb 24, 2014

How did the Z3 win? The overall shape is bland and the back panel looks so old. The Passport is way more uniquely designed.

10. meanestgenius

Posts: 22106; Member since: May 28, 2014

The BlackBerry Z3 won based on this: BlackBerry Z3 – Minimal Design, Maximum Content “Built with precision, the BlackBerry Z3 makes the BlackBerry 10 experience accessible to all in a 5” form factor. With a modern and minimal design, it is the perfect balance of utility and elegance. It shares a similar construction to the BlackBerry Passport, holding all elements together in unity. The result is a product that looks and feels slim, yet is highly durable. Audio ports are precision-drilled by a laser to have a unified look with the rear pattern. The alignment between all details and display create a composition that reflects harmony, clarity, and care.” That excerpt was taken from here: I agree that the Passport has the better, more intriguing design.

12. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

Old doesn't mean outdated. Timeless design will always seem fresh, just look at the Porsche 911.

13. vuyonc

Posts: 1091; Member since: Feb 24, 2014

No one calls the Porsche 911 a good looking car. The "flattened VW Beetle" design is certainly iconic, but not good looking. It's bug eyed and weirdly proportioned along its body. Ferrari, Lamborghini, AMG, BMW amongst many others make much better looking cars. The Blackberry Z3 is just a plain rectangle with a back panel from 2010. No uniqueness, just forced nostalgia.

14. meanestgenius

Posts: 22106; Member since: May 28, 2014

So you're saying that the BlackBerry Z3 looks like the sea of rectangular touchscreen slabs that currently populate the smartphone it. It won the award despite your criticism.

15. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

Only you consider it "not good looking". Nearly 5 decades of sales says otherwise.

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