BlackBerry Z3 to expand its horizons, now en route to Singapore

BlackBerry Z3 to expand its horizons, now en route to Singapore
BlackBerry’s latest smartphone, the Z3, targeted for developing markets in Asia, Africa and the Pacific Rim will be going on sale in another new market soon, this time Singapore.

The BlackBerry Z3 was designed for stronghold markets, like Indonesia, where the handset made its debut this past spring. Since then, the sub-$200 smartphone has been declared a success, and has been methodically expanding its market reach.

The product of BlackBerry’s partnership with Foxconn, who served as the ODM (original design manufacturer) for the Z3, the capable and affordable smartphone is now available in India, Malaysia, the Philippines, parts of Africa.

Late last month, BlackBerry’s CEO John Chen said that the new Z3 has been “extremely well received” and that there has been a continuous strong demand for device. That demand is enough that Singapore will be the newest market where the Z3 will officially be on sale.

The Z3 has a 5-inch 540x960 pixel display and a 5-megapixel camera. There is 1.5GB of RAM, and 8GB of expandable storage as well. Running the show of this HSPA compatible device is a dual-core Qualcomm Snapdragon 400 CPU at 1.2GHz. More than adequate to handle BlackBerry 10 OS, and not so exotic to price the handset out of reach of its intended audience.


Singapore is a significant step for BlackBerry to expand its new product line because it is a far more developed and affluent market than other parts of the region. Some may argue that means an entry level smartphone may not have much to offer. However, that region is an area where BlackBerry still has a significant loyalty base. The Z3 with its 5-inch form factor and attractive price will lend itself to continued success for BlackBerry.

source: BerryReview

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40 Comments

1. Duketytz

Posts: 534; Member since: Nov 28, 2013

Welcome to Singapore, My friend!

2. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

How about offering a compelling price to specs ratio first? 540x960 certainly doesn't look attractive at that price point. When you're on a dire and desperate situation, it certainly doesn't hurt if you sacrifice your profit margin a bit. 720p would've made this device an eye-catcher.

4. meanestgenius

Posts: 21769; Member since: May 28, 2014

There is nothing wrong with the price of the Z3. The software of the handset more than makes up for any perceived hardware limitations. "Dire straits?" Please...not when you're a company that's making acquisitions and hiring new talent and gaining over a million new licenses via 2,600 new enterprise customers.

5. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Hello there Blackberry employee :-) Don't revive something that has been considered long-dead by many lol......and don't spread lies You haven't answered my question the last time, If BB decides to lay you off, where will you go?

16. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

For less than $200, you can't really complain. The only device in this price point with a 720p screen is the Moto G, but currently Motorola is in a much better situation than Blackberry, so they can take a hit to profits better than Blackberry can.

19. meanestgenius

Posts: 21769; Member since: May 28, 2014

Motorola is only in a better position than BlackBerry because of their new (very soon to be)owner.

21. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

You forgot that Moto G runs an arguably better OS :)

25. apiskula

Posts: 578; Member since: Jan 25, 2013

Much better

7. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Is that price, sub $200 on contract or outright?

9. meanestgenius

Posts: 21769; Member since: May 28, 2014

That's the outright price, no contract.

15. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Thanks, thats doable.

20. meanestgenius

Posts: 21769; Member since: May 28, 2014

No problem.

13. dil2abu

Posts: 315; Member since: Nov 09, 2011

When ever I see 'John Chen' I end up reading as' John cena' :-P

17. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

Good luck competing with the Redmi 1S

* Some comments have been hidden, because they don't meet the discussions rules.

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