BlackBerry Messenger fights to stay alive with cross-platform video calls86
We've certainly seen renewed interest this year in getting more folks using BlackBerry Messenger, like last month when a bunch of premium BBM features went free-to-use. Now BlackBerry's bringing the BBM video support that had once been BlackBerry-10-exclusive to additional platforms.
Mind you, this feature is still in its beta phase, and availability is quite limited. For the time being, Android and iOS BBM video-call support is only available to users in North America, but that won't be the case for long; BlackBerry's already confirmed that global access is set to open sometime this July.
BBM's video interface grows out of its existing voice-call support, allowing users to choose just how they want to interact with a caller when opening a session.
While this is nice feature to see BBM pick up, is it a matter of too little, too late? After all, it seems like every messaging app under the sun has recently added video support, and even software like Snapchat is maturing into a viable communication tool. Video-call support may not hurt BBM, but is it enough of a hook at this point to keep the service afloat? We may be about to find out.
source: BlackBerry via Engadget