BlackBerry CEO Chen says the company needs to return to the days when owning a 'Berry was a 'badge of honor'

BlackBerry CEO Chen says the company needs to return to the days when owning a 'Berry was a 'badge of honor'
BlackBerry CEO John Chen is close to making one of the biggest announcements in company history. Sometime over the next few weeks, we should see the BlackBerry Venice (or whatever the device will be named) unveiled. This is a major step for BlackBerry because the phone is powered by Android. And judging from leaked images of the slider, this is one gorgeous piece of kit.

Some of what Chen said at the Waterloo Innovation Summit seems to tie in with the idea of releasing a handset that captures a big buzz from consumers. A video of the executive answering a question at the summit shows Chen talking about recovering the "sexiness" that BlackBerry was known for back in 2007. Noting that it is the "in thing" to buy a product from Apple (which he referred to as "the other fruit company"), Chen recalled how back in 2007 it was a "badge of honor" to own a BlackBerry. He added that it was sexy to "type underneath a table while you're talking to somebody else." While the executive was talking about the past, his mind was squarely on the future. "So we kind of lost that sexiness. So the question is how do we recover that?," he asked. Perhaps acknowledging that the Android slider is really coming would be a good start.
 
But Chen also wanted to let the BlackBerry faithful know that BlackBerry 10 is not being replaced by Android. "We don't comment on rumors and speculation, but we remain committed to the BlackBerry 10 operating system, which provides security and productivity benefits that are unmatched." This comment should soothe BlackBerry users worried that the company is about to make a full conversion to Android.
 
You can check out Chen's comments by clicking on the video below.



source: UniversityofWaterloo via Crackberry

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78 Comments

1. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

"Badge of Honor"... lol ok. HTC, use this statement as well...while you can!

13. Kame_Hame_Haaaaa

Posts: 360; Member since: Jul 29, 2015

Agree. It seems to me that Blackberry right now is more like emperor wear no clothes.

17. BobbyDigital

Posts: 2125; Member since: May 29, 2014

And you're like the troll under the bridge or the dummy that won't shut up.

27. meanestgenius

Posts: 22295; Member since: May 28, 2014

Absolutely true. And you know what they say: The smart man only speaks when he has something to say. The fool always speaks, even when he has nothing to say. +1 BobbyDigital.

55. Kame_Hame_Haaaaa

Posts: 360; Member since: Jul 29, 2015

Aren't you that fool?

56. meanestgenius

Posts: 22295; Member since: May 28, 2014

Every time you open your mouth you prove what I posted above. But sine you lack the intelligence to even understand, I'll do you a favor and help you out: YOU are DEFINITELY that fool.

60. meanestgenius

Posts: 22295; Member since: May 28, 2014

*since

75. BobbyDigital

Posts: 2125; Member since: May 29, 2014

No Kame Hak Naha, you're the obvious fool here. You can't even use correct grammar.

21. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

John chen, a turn around specialist. I think he has taken a "wrong turn" by joining BB

25. meanestgenius

Posts: 22295; Member since: May 28, 2014

I think Chen will prove that statement false.

28. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

I hope for that

52. Kame_Hame_Haaaaa

Posts: 360; Member since: Jul 29, 2015

Very true, he sold his integrity for $$$.

57. meanestgenius

Posts: 22295; Member since: May 28, 2014

I wish you'd sell your fingers so we wouldn't have to read crap you constantly post.

61. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

LOlz... sold his integrity? what you are talking bro? he is just working against some salary or monetry benefit like all of us do. No one work for anyone free of cost. How he will make his living? OK, why not you start working for free and then comment that taking money for work is selling integrity ;)

62. Kame_Hame_Haaaaa

Posts: 360; Member since: Jul 29, 2015

+1 Agree with you. I wasn't meaning he should work for free, (he is just working.... all of us do). But what I meant was, in the past, he sure he could turn around the company, and he was paid for it. In BB, IMHO, he just bluffing. He's being paid by BB biggest shareholder (Perm Watsa) to bluff, because he's real job is to cut bb in part and sell it, just like elop do. That's why I said he sold his integrity

63. meanestgenius

Posts: 22295; Member since: May 28, 2014

Yes, that's EXACTLY what you meant don't backtrack now that someone's called you out on your BS. Any links to back up your statement? Any proof? Or are you just spewing BS and FUD as usual? And don't compare Chen to that Trojan Horse Elop. The two are nothing alike.

76. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Too bad you can't sell your brain, as you don't have one.

18. imnotascammer

Posts: 160; Member since: Aug 22, 2012

Shh. He said "back in the days". It was indeed true. Blackberry hype was so high back then. Lets give em some more time. After all, its the consumers like us who will benefit from the competition, aint it?

26. meanestgenius

Posts: 22295; Member since: May 28, 2014

Indeed. There are too many posting here that think it should continue to be just an Android/iOS world. They don't understand that the consumer is the one that loses with a duopoly.

2. Sidewinder

Posts: 515; Member since: Jan 15, 2015

Hmm the glory days.. Maybe he need to just open his eyes and see the world change around him. On a side note pretty much looking forward to the new bb Venice.

14. Kame_Hame_Haaaaa

Posts: 360; Member since: Jul 29, 2015

BB venice won't change anything

22. meanestgenius

Posts: 22295; Member since: May 28, 2014

Well, it certainly won't make you stop trolling and STHU, that's for sure.

77. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Pleaseā€¦ Enlighten us all. How do you know this? Or are you merely trolling as usual?

3. Chuck007

Posts: 1411; Member since: Mar 02, 2014

For them to do that they'd have to reinvent the mobile phone like they did years ago. With their financial trouble I just don't see that happening.

15. Kame_Hame_Haaaaa

Posts: 360; Member since: Jul 29, 2015

touche

30. meanestgenius

Posts: 22295; Member since: May 28, 2014

Not true. If you've ever used a Passport or know anything about it being QNX at its core, you'd know that it's possible for them to do it. They just need for the handset division to become profitable again before pouring cash into R&D concerning handsets, as opposed to focusing on software and the IoT. The Venice could very well be the catalyst for this.

4. Kruze

Posts: 1285; Member since: Dec 30, 2014

Now, owning a BlackBerry makes you unlike others, which is a good thing.

8. 7a6d3e7

Posts: 22; Member since: Sep 14, 2015

Unlike or Dislike??

11. isprobi

Posts: 797; Member since: May 30, 2011

I hope it does not make me dislike others. I will leave that to the other fruit company.

19. Mxyzptlk unregistered

Uh what?

* Some comments have been hidden, because they don't meet the discussions rules.

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