Big Mac's at yo' door – McDonald's testing mobile orders app in America
Such a shame that it's 2017 and you still can't get a bag of Mickey Dee's delivered to your doorstop by simply punching in some numbers inside an app. As you can imagine, McDonald's has been pestered about mobile ordering ever since that became a thing, but the burger pusher's default response has always been "workin' on it!" Many munchies have been left unquenched in the meantime.
There may be a beginning to the end of the wait, however, a Reuters reports that MCD is testing an app for mobile orders in the U.S – an opportunity to bring back customers after years of decline. It will potentially cut transaction times, reduce errors, and free up workers as well.
However, the initiative will require a complex re-adjustment of kitchen layouts, work flows, and staff in order to handle the enormous volume of orders. McDonald's doesn't want to repeat the mistakes of other giants like Starbucks, who launched their mobile ordering apps before ensuring they could handle the orders, resulting in a fair bit of chaos.
As part of this, MCD is testing geofencing technology. With it, orders get confirmed, paid, and delivered to the kitchen only once customers have arrived in restaurants.
The mobile ordering and payment app is being tested at 29 McDonald's locations in Monterey and Salinas, California. Next week, testing will expand to an additional 51 restaurants in Spokane, Washington. The chain's goal is to roll out the finished app in all its 14,000 US locations and 6,000 others in Canada, the UK, France, Germany, Australia, and China by the end of 2017.
As you are bound to get hungry waiting for McDonald's to do this right, check out our selection of best food delivery apps and sample what's on the menu.
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posted on Mar 16, 2017, 5:51 AM 3
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